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Role:                ABM Marketing Lead – Financial Services
Location:
          London or Home Based (just need to get into London once a month)
Salary:             £50,000 - £60,000, based on experience
Benefits:           10% on target bonus, 10% employer cont. pension, 10x DIS life assurance, 25 days leave and lots more

People are bombarded with marketing messages all the time. How do you make your message the one that cuts through and sticks?

What if already the biggest player in a market where everyone is your customer, but that customer is changing with a new generation coming through. How do you ensure your marketing programme is relevant and engaging that new audience?

Specifically targeting the leadership and influencer networks of major UK Retail Banks through an Account Based Marketing programme.

The current ABM programme could benefit from a review, recognising the next generation of C-Suite leaders are digitally savvy and connected. So what’s worked before, like events, may not work for the future. Instead a more digitally connected programme may engage more effectively.

But it’s your call to decide what the best strategies and channels to employ will be to raise awareness of the portfolio of services solutions on offer. Delivering growth in customer value and NPS scores whilst also re-energising the customer base. Recognising the different audience types, talking the customer’s language – be them CMO, CEO, CTO or CIO.

The services you’ll be marketing vary from large-scale IT infrastructure and security solutions to unified communications platforms. Sometimes it’s a connected solution pulling from all of these. Target clients are literally all the major UK banks, but they’re all current customers, as the firm already has 100% market penetration. So it’s fair to say the firm you’ll be joining is a ‘market leader’.

In support, you will have a delivery team who will execute the various campaigns, events and marketing strategy you’ve devised. Your report line will be to the Head of Financial Services Marketing, and will be part of a team of 5 total. Each specialising in a financial services vertical such as insurance, retail banking, wealth management, etc.

Experience Necessary:

  • Specific experience in overseeing an Account Based Marketing programme
  • Experience employing ABM strategies to financial services organisations
  • Previous experience working for a FinTech, Telco, Technology or Financial Services organisation
  • Able to demonstrate the ability to devise effective marketing strategies targeting exec leadership levels within big firms
  • Good knowledge of a breadth of marketing channels and techniques, including CRM tools like Salesforce and Marketing Automation tools

To Apply

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican
01892 507100
colin@bluepelican.com

Every application will receive a response.

To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree

Email: colin.doree@bluepelican.com