Why did you choose your current mobile provider, TV service or broadband provider?

They’re potentially all with the same company for simplicity sake, right?

Or did you make your choice based on the best price? Right handset? Best coverage? Fastest data speed? Right channel choice? or Best value?

Or maybe, because you felt a connection to the brand?

It’s clear people make purchase decisions for many reasons. But the emotive connection to brand, like a sense it gets you and offers you what you need is what’s important here.

This is your sweet spot – helping brands plan and strategies.

You’ll be joining a business on a journey of change within the consumer telecoms and media space. They reflect multiple consumer facing brands and will be using these to diversify their offering. Expanding their reach to customer segments they’ve not previously focused on. So you’re going to find plenty of scope to bring new thinking and ideas to the table.

It’s also what you do every day… by getting inside the head of the customer, you know what makes them tick. Making them see more than just a price tag, and can translate this into effective brand strategy and marketing planning.

Insight and understanding the customer is what shapes your thinking and decisions. It’s the lifeblood which fuels everything you do.

Working with proposition teams, being the voice of the customer. Making sure the complexity they can create is simplified, helping to identify solutions to the challenges they face in developing the right propositions to bring to market to meet customer needs.

Distilling key customer messaging, providing guidance to the teams responsible for customer and brand communications in how to articulate this, and ensuring it connects back to the company’s brand journey.

You’re not the kind of person afraid to challenge concepts. You’re influential and comfortable persuading people on your strategies, able to articulate yourself and convey ideas in ways which get people onboard.

Key USP’S of this role:

• Massive journey of brand change just beginning, so plenty of scope to have a demonstrable impact. Especially in evolving the brand plan and marketing strategy
• Scope for big, meaningful projects, and you having ownership and autonomy on a number of these will certainly add value to your CV
• Average tenure with the company is 8+ years. They have a culture of internal promotion, and with the future ambition for the business, you can expect real scope for career growth
• A number of the firm’s executive leadership have been those who have progressed through the ranks, originally joining around this level

Job Title:          Brand Strategy & Planning Manager
Location:          Central London
Salary:             £50,000 to £60,000 (based on experience)
Benefits:           10% on target bonus, 25 days leave, 10% employer cont. pension,

WHAT YOU’LL BRING TO THE TABLE

• Experience in brand planning and strategy from a high profile consumer facing brand (can be from agency or client side environments)
• Able to demonstrate the impact on thinking for a brand, and the successes you’ve had in this
• Not just had a background in comms delivery – hopefully it’s clear this role doesn’t align that way
• Insight led, data centric personality – you’re confident in your ability to get inside the head of customers and identify their needs and interests from this. Using this to story-tell and influence propositions and customer comms teams
• Confident in your ability to make the complex simple. Identifying they key messaging or insights and successfully leveraging them

To Apply

You can share your Linkedin profile or email a CV across.

Or, for more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican
01892 507100
colin@bluepelican.com

Or to see what other role we’re hiring for, please see www.bluepelican.com/marketing

Every application will receive a response.