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Are you the sort of person who’s able to connect the dots between a brand and its customers?

Able to see through the complexity of its propositions to create clear, compelling marketing strategies and comms plans. Ensuring the direction of travel aligns with the overall brand strategy, but also impacts on brand priorities along the way, and connects with its target audience at a proposition level.

How about doing this for a firm that’s got a bit of a journey to take?

A firm who dominates their market, but is also at the start of a transition. Looking to appeal and engage with new target demographics and audience types. Some they’ve previously not considered before.

So where to start?

You’ll get inside the head of the customer, find out what makes them tick. Using this insight to shape the proposition team’s ideas, with the aim of making their complexity, simple.

Whilst you don’t do the campaigns themselves, you work with brand comms teams to help them translate strategies into messages that become compelling campaigns.

Providing guidance to the teams responsible for customer and brand communications in how to articulate this, and ensuring it connects back to the company’s brand journey.

Helping to guide teams responsible for brand marketing and demand generation to create clear, concise and compelling messaging in their campaigns.

You’re not the kind of person afraid to challenge concepts. You’re influential and comfortable persuading people on your strategies, able to articulate yourself and convey ideas in ways which get people onboard.

Joining a business on a journey of change can be exciting. Doing so at the start of that change, so you’re able to play an instrumental role in helping them achieve this could become career defining.

Key USP’S of this role:

  • Massive journey of brand change just beginning, so plenty of scope to have a demonstrable impact. Especially in evolving the brand plan and marketing strategy
  • Scope for big, meaningful projects, and you having ownership and autonomy on a number of these will certainly add value to your CV
  • Average tenure with the company is 8+ years. They have a culture of internal promotion, and with the future ambition for the business, you can expect real scope for career growth
  • A number of the firm’s executive leadership have been those who have progressed through the ranks, originally joining around this level

Job Title:          Brand Strategy & Planning Manager
Location:
          Central London
Salary:             £50,000 to £63,000 (based on experience)
Benefits:           10% on target bonus, 25 days leave, 10% employer cont. pension,

WHAT YOU’LL BRING TO THE TABLE

  • Experience in brand planning and strategy from a high-profile consumer facing brand (can be from agency or client side environments)
  • Able to demonstrate the impact on thinking for a brand, and the successes you’ve had in this
  • Not just had a background in comms delivery – hopefully it’s clear this role doesn’t align that way
  • Insight led, data centric personality – you’re confident in your ability to get inside the head of customers and identify their needs and interests from this. Using this to story-tell and influence propositions and customer comms teams
  • Confident in your ability to make the complex simple. Identifying they key messaging or insights and successfully leveraging them

To Apply

You can share your Linkedin profile or email a CV across.

Or, for more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican
01892 507100
colin@bluepelican.com

Or to see what other role we’re hiring for, please see www.bluepelican.com/marketing

Every application will receive a response.

To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree

Email: colin.doree@bluepelican.com