Role: Consumer Comms Strategy & Planning Manager
Location: Principally home based, but do have regular London based meet ups. Principally through various We Work sites.
Salary: Base up to £65k plus benefits

Why do people engage with some content and creative and not with others?

Before investing in a multi-channel content marketing strategy, you’ve probably done your homework on social economic, psychographic and demographic profiling.

But do you know the audience well enough to be able to highlight whether it’s the brand, hype, sustainability, cultural connection or other reasons people are likely to get behind your product vs another in market?

Whether you’re a brand trying to sell vegan chicken nuggets, launching a new line in beauty products, or looking to make your company’s broadband appeal to the next generation of University students.

THE ROLE

Where your role comes in is as the story teller and strategy lead for those businesses. Helping shape the narrative in recommendations and in particular, the why.

Your engagement with the client begins at a brand download. Understanding the business objectives, audience type and what the business is looking to achieve.

Interpreting research insights and applying understanding behind what consumers think and why. Devising communications plans and strategies connected to brand and business objectives.

Your role is to spin up a narrative of the brand job which needs to be done, and can echo back to a client in an engaging and exciting way.

There’s an incredible amount of variety to your role, as the business works with a breadth of clients across FMCG, fashion and beauty as well as automotive.

There is no pitch work required with this, their product isn’t sold that way.

Typical project turnaround with clients is around 2 months, and you can expect to be working on multiple client projects at any one time.

THE BUSINESS

You will be joining is the strategy and planning team for a growing AdTech business who have completed several rounds of funding and are into their next stage of evolution. There’s around 30+ people in the firm already and this is a new appointment to support a growing client roster.

Their platform is an AI driven recommendations engine which is able to create a content marketing strategy for brands to successfully connect with target audiences. Whether it be a media campaign, influencer strategy, digital content programme or brand journey.

They work both with the end brand owners, on projects such as how to evolve brand positioning to fit with cultural objectives. Helping show them the journey they need to take, and what narrative, content and creative is required to successfully appeal to the desired audience type.

But also with brand agencies, feeding creative strategy and direction for those agencies to apply to client work and achieve the client’s desired goals.

EXPERIENCE NEEDED

• Demonstrable experience within a marketing, brand or communications planning / strategy position
• Self-sufficient, able to pull what you need from data to be able to shape a narrative and present this back in an engaging manner
• Good understanding of brand and tackling brand challenges
• In tune with various cultural shifts and trends and able to translate and apply this into insights for brands
• Interested in stuff – e.g. if you’re doing a project marketing gravy, you can see the connection to consumer interest in the product. E.g. family time and get togethers
• Able to devise marketing and media frameworks, connecting the dots to brand and business objectives

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Data
Blue Pelican
01892 507122
colin@bluepelican.com