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Role:                CRM Campaign Consultant - Unica
:         South West London
Salary:             £28k - £40k
Benefits:          20% bonus, pension & holiday

To be candid, this opportunity won’t be to everyone’s taste because of the client you’ll be working on-site with (right now it’s work from home), since you will be working for a gambling and gaming brand.

That said, this is likely to be for around a 12-18 month period and then the opportunity could arise to move to another business in a different sector.

The reason for this is simple. Whilst the gaming firm is your client, you’ll actually be working for a consulting firm who specialise in data and CRM. Their client roster includes firms from across retail, utilities, financial services sectors and more.

They like to be able to up-skill consultants so you become agile and able to adapt to different business challenges. So when they land new clients, you’re able to potentially move across and have an immediate positive impact on the programmes of work.

This role is being hired as a development opportunity. Hence the salary is positioned at this level.

Alongside the management of campaign process, you will review and challenge campaign briefs for accuracy, robustness and alignment with contact strategies. Build, QA and execute campaigns using Unica, as well as provide recommendations and insights for improvement in process or new ideas for campaigns which could drive incremental performance.

And you won’t be struck it the back office, you will be involved in client meetings that are related to CRM campaign planning.

There’s a few things they’d ideally want you to be able to demonstrate in order to be a good fit for this opportunity. These include:

  • Knowledge of working with a campaign management tool, such as Salesforce, Chordiant, Faststats or (and ideally) Unica – using it to pull together campaign data and its execution
  • Knowledge of SQL. To interrogate multiple data sources. Extracting and joining the data
  • You’re comfortable working with large volume, complex data sets. Able to ensure the right quality is there through the proper checks and balances
  • Comfortable working in busy environments with changing priorities. Similar to working in Agile, and able to adapt and prioritise things effectively. Whilst also keeping your internal marketing and CRM customers engaged and onboard with any changes.
  • You love what you do and really want to grow your career in this area. Demonstrating a real passion and enthusiasm for learning and professional development

What you can expect of the business and this role:

To be Appreciated - One of the key selling points of this opportunity is the people; the Directors (who we've known for +10 years) – they are fun, young, sociably switched on data experts. They have strong networks across the data industry, meaning there is a steady flow of varied and cutting-edge data connected projects to work on.

Stability - YoY this firm has seen 90% growth, and in order for them to take the business to the next level they are looking to bolster their teams, with on-site data experts for their big brand clients.

Work life balance - is very important, many have young families and the Directors recognise this. They’re a close knit, small organisation and often socialise together too.

Please note – You must be able to live and work in the UK unrestricted.


If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican
01892 507122

Every application will receive a response.

To learn more about this role, please apply or contact Colin directly on

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree