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Job Title:               CRM Data Capability Lead
                    £50,000 to £55,000
Location:               West London
Benefits:                10% bonus, pension to 15% (total cont.), flexible working, gym, 25 days leave

Looking for a CRM position with a transformational bias? Supporting a business with ambitions to step-change how they’re able to use customer data to drive enhancements to personalisation, customer engagement and experiences.

The Company and Team

This is a prolific multi-brand retailer with several high-profile consumer facing technology brands. It’s more than likely you’ve shopped with them before, both on and offline.

Their CRM division has undergone a significant transformation over the last year, as the business looks to adapt strategy. Becoming more customer centric in their approach and moving away from a discount selling mentality. They’ve already realised some quick wins with small technology changes. This represents one of their bigger and more complex initiatives. Transforming an Enterprise data estate into something that’s more insight driven and commercially useful by improving their ability to use their vast data estate in CRM campaign decisioning.

You will be joining the CRM operations divisions. It’s a team of around 16, with additional support provided by two big consultancies. The division is made up of CRM campaign specialists, analysts and data strategists.

The Role

The business has an established SCV data estate that’s absolutely huge. It’s currently optimised for analytics, not for use with their CRM tool, Adobe. So for example, just pulling transactional data to inform campaign decisioning could cause it to fall over, as it’s tens of billions of rows of data. Far too complex for Adobe to work with effectively.

This is where you come in.

Your remit will be to:

  • Understand the CRM team’s business needs from data. Gathering their requirements, translating into use cases. Prioritising these into a roadmap of delivery, translating them into technical requirements for the IT teams to deliver against.
  • Project managing delivery, whilst also engaging with the Head of CRM and their respective team to keep them abreast of when new solutions are coming online and able to be put into use in enhancing their CRM programme.
  • Enable the CRM team to do new things by unlocking their ability to use the data effectively. Improving speed, accuracy and effectiveness of the Adobe Campaign solution, enhancing its ability to deliver ever more sophisticated customer journeys.
  • UAT solutions, using SQL to pull apart what the developers have built. Digging into ETL and Enterprise data layers, ensuring what’s built in the back end delivers what’s needed and connects to the Adobe solution.

It’s important to highlight this isn’t a role just transforming back end data and its use in CRM, but needs someone who’s had experience of CRM tools. The ability to understand and can connect the change needs with how they affect the front end CRM capability for the business and its customers too.


  • Strong SQL coding skills – able to use it to interrogate and UAT solutions to ensure they’re fit for purpose
  • You’ve worked with a CRM tool like Adobe Campaign, Unica, Salesforce, Pega or similar
  • Evidenced ability to work between technical and non-technical teams. Gathering and briefing requirements as well as project managing delivery
  • Have delivered marketing data capability enhancements to improve CRM or marketing solutions – i.e. improved efficiency, targeting, enhanced customer journeys, etc.
  • Comfortable working with large, complex and disparate data environments


You can share your Linkedin profile or email a CV across.

Or, for more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican
01892 507100

To learn more about this role, please apply or contact Colin directly on

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree