Role:  CRM Executive Luxury jewellery brand
Location: London offices (Hendon Central), 1 or 2 times a week depending on meetings
Salary: £40k - £42k base
Benefits: Associated Benefits

What makes CRM good?

Is it building relationships with customers over time? the use of technology to make sure you are front of mind for a purchase, building good quality processes so you never lose a customer?

All of this and more?

Understanding this is the key to success when taking on this role.

Your audience will be discerning with expectations for high-quality content with similarly high production values.

If you like to be busy and have a passion for CRM where the work is fast-paced with quick turnarounds, you’re in the right place.

Project turnaround time varies between 2 weeks to just 2 days, but with each, the output has to be on point and on brand. In fact, the environment is really similar to what you might find in a Growth Marketing or eCommerce agency but will be in-house, working directly for the brand.

It’s just a well-oiled machine which functions day-to-day very effectively and well organised.

They are embarking on stage 2 of a digital transformation project and are looking for an CRM Executive to build up their CRM strategy. They are focused on the long game buying a luxury item isn’t an everyday occurrence for most of us so they want to build a long-term relationship with their 500k and growing customer base. 


The role is going to be working directly with the Senior Marketing Manager (Brand and content) and Marketing Director, she is a truly inspiring leader with a great marketing pedigree within premium and luxury brands.

You will work with the above managers to help create a CRM strategy, with the ambition to make it into a major engagement channel for their customer base. This role has a roadmap to grow and expand into a CRM Manager role once they have hit key milestones in their Digital Transformation.

The sky is the limit, with the opportunity for you to develop into becoming a CRM expert who will keep an eye on trends and constantly be coming to the table with new idea. The brand is particularly focused on short form video content and educating it’s customers on the world of diamonds and jewellery.

Another key part of this role will be to look at the businesses CRM holistically.  They have a great foundation of CRM activity but are now looking for a dedicated professional to look at their current processes and build new ones. They want to build long term relationships with their customers as jewellery is bought to mark life occasions they want to be front of mind for those occasions.


The business is a luxury Jewellery/Diamond brand with over 80 years of selling high-quality diamonds and jewellery. They have both a B2B and B2C brands, this role is focused on the D2C arm of the business.

Their branding is elegant, simple and classy. Their creative approach echoes and amplifies this.

If you love this kind of thing and are confident you’ve got the right stuff to succeed, apply now –


  • Maintain and update customer data in the CRM system, ensuring accuracy and completeness.
  • Segment customer data to target specific audiences effectively.
  • Brief, create, execute, and manage email marketing campaigns, newsletters, and SMS messages using the Klaviyo email platform to engage customers, deliver personalised content, and promote products and services.
  • Ensure email best practices are being followed, and optimisation across devices and templates are continually reviewed.
  • Analyse customer data to segment the customer base, enabling tailored marketing campaigns and communication.
  • Implement and manage marketing automation workflows within the Klaviyo platform to streamline customer interactions and automate routine processes.
  • Gather, analyse, and report customer feedback and data to identify opportunities for improvements in products, services, and customer support.
  • Monitor and analyse CRM performance metrics, such as email open rates, click-through rates, conversion rates, and customer retention, to evaluate campaign effectiveness and suggest improvements. Weekly + Monthly reporting on key performance metrics and campaigns to analyse key trends, adopting a test and learn approach to ensure maximise engagement and revenue.
  • Train and support other team members on CRM best practices and the effective use of the Klaviyo email platform.
  • Stay updated on CRM technology trends and integrations, recommending enhancements to improve CRM efficiency, including the use of the Klaviyo platform.


  • Proven experience working with CRM software, particularly the Klaviyo email platform.
  • Strong understanding of customer relationship management principles and best practices.
  • Proficiency in email marketing tools and marketing automation platforms, with a focus on Klaviyo.
  • Understanding of wider marketing – brand marketing as well as commercial-driven messages
  • Positive, passionate and proactive attitude
  • Detail-oriented and organised.
  • Team player with the ability to collaborate effectively.
  • Certification in CRM-related courses or platforms is a plus.



If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Practice Lead, Digital
Blue Pelican
01892 507130

To learn more about this role, please apply or contact Max directly on

How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on to discuss this and other vacancies that may suit.

Max Tullis-Turner