• Category:
  • Type: Permanent
  • Salary: £40,000 to £45,000 (based on experience) + 10% on target bonus, 10% employer pension, 25 days leave
  • Job Reference: 239
  • Consultant: colin.doree@bluepelican.com
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Role: CRM Planning Manager
Central London
Salary: £40,000 to £45,000 (based on experience)
Benefits: 10% on target bonus, 10% employer pension, 25 days leave, 10x DIS life assurance and lots more.

You’re a direct marketer who’s cut their teeth in the agency world. You want to make the move client side, but you’re finding it hard getting firms to consider you because of your agency past.

Apply to this opportunity and you will find that experience welcomed.

We’re hiring on behalf of a recognised UK superbrand in a role sitting within their CRM division. The remit will be to help bring order, priority and planning to their massively complex customer marketing programme.

It’s a programme executed over email, SMS, MMS, RCS and direct mail channels, and delivers around +3m customer interactions a week.

Your role will be to organise that plan – helping to define strategies and campaign priorities by owning both 1/4ly and weekly plans. Working with the propositions, campaign management and deployment teams to provide guidance and recommendations on who to contact with offers, how to target, what best channels to deploy over and how to achieve improved ROI with campaigns.

To do this you will need to know what best practice multi-channel DM looks and how to apply that into the planning cycles you will oversee.

With the weekly planning, this will involve a lot of tactical changes and so requires a resilience and ability to adapt and change based on challenges ahead of you.

The team you will be joining is a high-performing division sitting at the heart of customer marketing. It’s a unit of around 35-40 people, and they represent a multi-product, multi-brand environment which happens to also have one of the biggest CRM databases in the UK.

The division as a whole delivers multi-billion pound revenues for firm annually and is instrumental to the continued commercial success of the organisation. This role really is a lynchpin position helping to achieve this. Without good quality planning putting in place an order and best practice direct marketing principals, that success won’t be realised.

So if you want your move client side to be in a role with influence. To a brand with real clout and recognised excellence in this space, and a business people genuinely love being a part of. You’ll not be disappointed with this.


  • Direct Marketing background which could have been established within an agency or end client environment
  • Good knowledge of multi-channel direct marketing, including email, SMS, MMS, RCS, direct mail, etc.
  • You understand marketing planning and how to apply best practice principals, contact strategies, channel priorities, etc. to achieve optimum results
  • Have worked on a programme of size and scale before targeting a B2C audience
  • Able to talk about results achieved and how you successfully influenced them

To Apply

You can share your Linkedin profile or email a CV across.

Or, for more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican
01892 507100

Every application will receive a response.

To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree

Email: colin.doree@bluepelican.com