CRM Strategy Consultant / Director

CLIENT

• Rare opportunity to make the shift from client side to agency side, and work amongst retail CRM experts
• Opportunity to work with a large range of high end fashion and retail clients
• Agency is currently experiencing huge success and exponential growth

This rapidly growing data driven marketing agency is seeking a senior level, commercially savvy CRM specialist.

Boasting a very impressive rosta of retail and subscriptions based clients (with whom they partner on a long term basis) you work as an extension of their internal CRM and marketing functions delivering strategic CRM programs and (in some cases) loyalty marketing projects.

We are ideally seeking candidates from retail 'client side' who are experts in presenting to senior level stakeholders and who specialise in data driven CRM or multi-channel marketing. Will we consider individuals from a loyalty or insights consultancy background, who've worked in a similar capacity, perhaps in data planning or CRM strategy.

It is essential you have strong knowledge of direct marketing – in particular direct mail, as well as email and further marketing channels, given their client base rely heavily on these approaches.

You will sit within a team of client directors, with 1-2 direct reports, and will work independently, owning client relationships, leading client meetings and running accounts strategically. You will be adept at formulating high level business plans for end clients, nurturing client relationships and ensuring the timely delivery of all work form the client management team beneath you.

You will be leading client meetings, planning and delivering mail order / direct mail campaigns whilst presenting actionable, insights driven recommendations for improved, targeted marketing.

Personality wise you will need to be consultative, self-managing, a strong communicator with good influencing skills and a proactive approach.

POSITION -                  CRM Strategy Consultant / Director

LOCATION -                 London

SALARY -                     £70k - £100k plus excellent benefits

EXPERIENCE REQUIRED

• Ability to engage with and influence senior level stakeholders around the use of customer data within CRM, managing all commercial aspects of the relationship with end clients
• Experience of working within a retail environment, or with retail clients is ESSENTIAL
• Strong knowledge of direct mail is ESSENTIAL
• Significant experience in multi-channel CRM, ideally having led teams of multi-channel marketers
• Proven experience in planning and managing direct marketing campaigns (specifically direct mail), and devising and implementing CRM strategies
• Ability to identify and scope opportunities for further projects and services
• Superb communication skills and a proactive, positive approach to work with a meticulous eye for detail, is required

TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com