Role:                     CRM Strategy Director - Major FMCG drinks brand
Location:             Central London Offices – but the role can also be done UK remote too
Salary:                  Up to circa £85,000 plus benefits

This is a Consumer Goods business specialising in alcoholic beverages. Their primary sales channels have historically been trade and 3^rd party retail. Their strength, like many FMCG firms is in building brands. But with you’re help, they’re looking to do more D2C engagement and build a robust CRM programme.

Building from their entry into a D2C model through a range of ecommerce estates, looking at how to build the relationship with the Consumer through CRM best practice.

Your role will be purely on the strategy side of CRM. Starting with establishing the company’s first party data strategy, and looking at the use of data in CRM personalisation and communications.

You’ll be managing a small team who will handle the execution side of the programme. Freeing you up to deal with bigger picture, more cerebral challenges.

Your mandate is to look at opportunities in how data, combined with MarTech, can help drive world class customer marketing capabilities. Including looking at things like segmentations, targeting and personalisation strategies. Identifying new opportunities for engagement of customers through triggers and creation of journeys.

To be successful, you’re going to need a solid background in data planning and strategy. To be able to build the vision for how data is captured and used, both now and in the future, to shape the company’s CRM capability roadmap.

This is a big opportunity, not only because the end brand you’ll be doing it for is so iconic. But also because it’s such a green-field space, as the company is only really at the beginning of their journey of building their D2C model.

About the company

Whilst contractually you’ll be employed by a marketing agency, you’ll actually be engaging with the client as something of an embedded capability, reporting to a member of their global leadership team. So you’ll essentially enjoy aspects of both a client side and agency role.

Because they’re such a big firm, you’ll need to be confident with orienting yourself in environments which have large stakeholder networks, and be really good with communication and influencing to bring people along for your strategies and ideas.

The embedded team you’ll be joining is in excess of 100 people across multiple disciplines. The team covers both UK and Global marketing requirements for the business. Whilst this role is UK centric in what it is responsible for, there’s close liaison with the Global team to ensure best practice is established, as well as ensuring the programmes are well aligned.

Role Requirements

• Data centric CRM background, with recent experience of leading on the strategy side of a programme (they don’t want someone who’s execution biased)
• Experience can be from agency or client side
• Solid experience in the data side of things – data planning/data strategy – and looking at how to capture and use data in omni-channel marketing programmes
• Good knowledge of segmentation and personalisation strategies
• Experience designing data driven acquisition and in-life marketing programmes

Want to Apply? Here’s how:

If you’re interested in exploring this further, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Digital, Marketing & Data
Blue Pelican
01892 507122
colin@bluepelican.com

 Every application will receive a response