Customer & Marketing Analytics Manager

** Leading eCommerce Fashion Brand **

• Join this small yet influential team as part of major growth phase
• Exceptional mentor in your manager, heralding from management consultancy and major retail brands
• Chance to step change your own personal technical skills and abilities as they enter into the modern world of data science
   

SALARY -            £50k - £55k & benefits

LOCATION -       Remote / London / Manchester - flexible working with some travel required

THE OPPORTUNITY

With investment from the top into data and all its uses, this is an exciting time to be joining the company and they look to understand and explore their customer’s behaviours and relationships with the brand in more detail than ever before. As always, there is the challenge of educating and liberating existing stakeholders across many different functions within this fashion giant as to the possibilities of data driven decision making and actionable insights – which is where this role comes in.

With investment from the top into data and all its uses, this is an exciting time to be joining the company and they look to understand and explore their customer’s behaviours and relationships with the brand in more detail than ever before. As always, there is the challenge of educating and liberating existing stakeholders across many different functions within this fashion giant as to the possibilities of data driven decision making and actionable insights – which is where this role comes in.

Working as part of a team of data experts across customer analytics, product, marketing, finance and customer service, you will focus on delivering reports, self service analytics and actionable insights around customer and marketing performance for the group. You will have one direct report initially and will both work to build relationships with key stakeholders in many departments to understand their needs, challenges and potential for using data to improve decision making around customer behaviour and engagement, churn and retention, acquisition as well as marketing performance across multiple channels (predominantly digital). In this brand new role, we’ll need people with natural intellectual curiosity to go beyond the basics and establish the best way of measuring and improving marketing performance through test and learn frameworks and coming up with innovative and creative ideas around engaging and targeting customers, use data generated through the website, app and other channels such as CRM, third party, transactional and warehouse to do this.

This role still requires hands on customer and marketing analytics skills (SQL as a minimum), as with any opportunity that arises through change, you will need to bridge the gap between what they are currently doing now and where they are aiming to get to – working to build out capabilities and eventually a bigger team. So, there is huge opportunity for personal and technical growth and development within this role, as the business accelerates it’s data function into the modern age, embracing AI and machine learning techniques where appropriate. They have already invested in a cloud based platform (GCP) and are very open to using open source tech such as R and Python for more advanced analytical solutions and projects – all of which will be led by you, from a customer and marketing perspective.

The culture is fast paced, young and agile, and with double digit growth YOY, this trail blazer continues to lead the way in fast fashion. But with the inevitable slowing of such growth on the horizon, there is an agenda to make the brand unique and distinctive, by tapping into the data and through the use of analytics and data science.

Skills and experience required:

• Educated to at least degree level in a numerate subject; Mathematics, Statistics, Engineering, Physics, Chemistry, Economics, Machine Learning, Computer Science etc.
• A strong background in customer and marketing analytics
• Strong programming skills using SQL as a minimum for campaign analysis, measurement and targeting (campaign selections)
• A problem solving approach, ability to apply analytics to improve customer understanding and in turn CRM and marketing campaign performance
• A curious nature, and inquisitive nature plus an ability to build strong relationships with direct reports and senior level stakeholders