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Data Scientist - MMM

SALARY -                    £45k - £60k plus excellent benefits

LOCATION -               Central London offices once or twice a week

TEAM

You’ll be joining a scaling business in the gaming industry. They began their journey in the UK and have since opened operations in multiple European countries as well as Canada and eyeing up opportunities in the USA over the coming year too.

They’re one of the good guys of gaming. Celebrated for having an ethical standpoint in the industry and acting somewhat as a consumer champion.

The team you’ll be joining is their UK marketing function. Helping to establish an in-house capability for data and insight which informs marketing decision making. This includes marketing mix modelling, attribution, forecasting, segmentation strategies. As well as helping to build a self-service suite of reports the wider marketing and commercial units are able to access.

ROLE

There’s a clear roadmap of opportunity ahead of you when taking on this position.

To date, the company’s been reliant on information and insight from third party agencies to inform their marketing investment strategy.

This will include forecast modelling, segmentation strategies for targeting based on customer profiling, as well as helping the company build its visualisation and self-service capabilities for reporting.

You’ll be working with a number of external agencies who carry out campaigns across ATL and digital channels. Interpreting and stress testing their data analysis, marketing mix modelling, etc. and ensuring what they’re proposing is robust and correct.

There’s also a need to revise the company’s attribution modelling approach. Looking to improve cross channel measurement and help improve overall effectiveness of marketing spend through an informed data led strategy.

You’ll be reporting to the CMO and engaging with senior marketing, product and commercial leads across the business. Providing actionable insight where it counts, and enabling a multi-million pound media spend to be used more effectively.

There’s opportunity to shape investment behind tech stacks and analytics tools too. As the business is looking to become much more data centric with your appointment.

This investment will include decisions around which analytics and BI tools to implement, changes to warehousing for streamlining access and use of data.

Skills and experience required:

  • Applied experience with Marketing Mix Modelling (MMM), or attribution modelling within a marketing environment
  • Good knowledge of either Tableau, PowerBI or Qlik, and building self-service reporting capabilities
  • Forecast modelling experience, supporting marketing planning and investment strategies. Predicting sales uplifts, audience opportunities, etc.
  • Knowledge of segmentation and profiling techniques


Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Data
Blue Pelican
01892 507122
colin@bluepelican.com

 

To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree

Email: colin.doree@bluepelican.com