Role:                     Digital Paid Media Executive

Location:             Maidstone based offices, likely 2-3 days a week

Salary:                  Up to £32,000 basic

Benefits:             Good performance based bonus, pension, 25 days leave plus lots more.

The USP of this opportunity isn’t in the role itself. You can find a job like this most places, as everyone needs digital performance specialists.

What makes this unique is who you’ll be doing it for.

Perhaps not the biggest brand in the world, but they are the biggest of their kind in the UK. Specialising in healthcare tech sold direct to the consumer. They absolutely personify the meaning of ‘strong family values’.

This stands true even when the chips are down. Here’s a couple of examples:

• During the 1^st lockdown they couldn’t trade as their product is high cost purchase. So it’s a considered purchase and is sold in a consultative manner. Yet despite this and furloughing most people, they continued to pay FULL SALARIES.
• After they re-opened, despite huge demand, they had no chance of hitting 2020 projections. Yet the company paid FULL BONUSES, because they recognised and valued everyone’s efforts during what had been a really challenging period.
• When it was possible for people to meet in person, the leadership team agreed to visit team members in person to check up on mental health and wellbeing. To ensure everyone was okay.

Who wouldn’t want to be part of a company who values people like this?

So what about the role itself?

It’s a fairly typical digital performance remit. Responsible for paid media and paid social campaigns. We’re looking at budgets in the £1.5-2m range per annum. With you being responsible for the end-to-end management of campaigns and their performance across all relevant paid social, PPC and display media channels.

You’ll have agency support, and you’ll not only be briefing out campaigns and ensuring the right ROI is being delivered. But also digging into the various platforms like Ad Manager, Data Studio, etc. to check out performance of campaigns in flight and seeing opportunity to tweak and improve results.

You’ll be part of a digital marketing team, and report to the Digital Marketing Manager. Someone with fabulous people skills and is a really good leader. In addition to her, you have a really strong leader in the head of function. Someone who’s helped drive some really impressive results through the direction she’s brought to the team. Yet also kept that highly engaging and motivating environment which people love being a part of.

They’ve got a big focus on ensuring their people are engaged, and that work and life are well balanced. It stems from their parent company and is something which has led to them having one of the longest staff tenures in industry.

ABOUT THE BUSINESS

You’ll be joining a global business with more than 10,000 people, specifically within the head office of one of their subsidiaries, principally a consumer healthcare tech brand.

KEY EXPERIENCE

• A commercial grounding in digital marketing, and a good understanding of digital performance, namely PPC and paid social channels
• You understand the key elements around looking at performance, and know what a cost per lead is, or how A/B testing is done
• You’re confident in your ability to work with agency partners. Briefing them out effectively, critiquing their responses and able to push back where necessary
• You’re pro-active in your learning and can demonstrate how, in your career to date, you’ve been the kind of person who’s been confident tackling problems, skilling up on your knowledge gaps and love opportunities to grow and learn.

Want to Apply? Here’s how:

 You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

 Max Tullis-Turner

Practice Lead, Digital

Blue Pelican

01892 507130

max@bluepelican.com

Every application will receive a response.