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Role:  Digital Marketing Manager – Trading App
Office expectations: Central London site, maximum of 2 days a week
Salary: £45,000 to £60,000 plus 10% bonus and benefits

What do Trading 212, Nutmeg and Moneybox all have in common besides being stock trading platforms?

They’re all loss making.

Whilst this is pretty common for fintech start-ups, it does mean you’re often hamstrung by funding rounds and depth of an investor’s pocket.

This one’s different.

You’ll be launching a brand new trading app to market. This time on behalf of a well reputed and recognised name in the stocks and shares industry. A firm with heritage, and could be considered one of the first fintech brands in this space.

Your role will look at both the go-to-market plan, coupled with being responsible for overseeing all channels of marketing looking to drive growth.

Measures of success are defined by new customer acquisition, coupled with growth in assets under investment for the new mobile platform.

The aim of this product is to target a younger demographic of investor. One which is tech savvy and interested in both dipping a toe into the stock trading market, as well as more experienced folks looking for a new platform which might offer them something extra.

You audience will be UK only, as that’s where this company principally targets. You will have agency support for certain channels, such as PR, Programmatic and Display. But you will need to be comfortable being hands on with getting stuff delivered, and able to turn to with things like paid social and PPC.

Given this is a launch role, there’s very much an open mind and experimenting with channels to drive performance results is a given.

There’s also a healthy marketing budget provided to drive the marketing funnel. But you’ll need to have a really sharp eye on attribution and be able to demonstrate what’s working from what’s not, and take action accordingly to tweak and change the plan to deliver best value ROI.

The company is looking for this proposition to return them to their digital disruption heritage. There’s big goals, big number and some really exciting prospects ahead, if you’re up for the challenge?

Key Experience Needed

  • Could have experience in driving growth marketing for a fintech or traditional retail financial services brand
  • Or you could have experience in growth marketing for a company which is principally App first
  • Or maybe have experience in growth marketing for a digital first start-up or scale up and you understand how to take products to market
  • Really solid handle on performance metrics and measuring marketing effectiveness
  • Hands-on with multiple channels of marketing including social, paid, content marketing, SEO, etc.

 

Want to Apply? Here’s how:

If you’re interested in exploring this further, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or for a chat and more information please contact me on:

Max Tullis-Turner
Practice Lead – Digital
Blue Pelican
01892 507130
Max@bluepelican.com

Every application will receive a response.

 

To learn more about this role, please apply or contact Max directly on max.tullis-turner@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on to discuss this and other vacancies that may suit.

Max Tullis-Turner

Email: max.tullis-turner@bluepelican.com