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Role:                     Digital Paid Media Executive
Location:             Maidstone based offices, likely 3 days a week
Salary:                  Up to £38,000 basic
Benefits:             Good performance based bonus, pension, 25 days leave plus lots more.

The USP of this opportunity isn’t in the role itself, as I’m sure you’re bored with reading most digital performance adverts each telling you about managing paid media campaign across PPC, Display, Native, etc. on behalf of a business.

What makes this different?

The biggest element is progression – although this isn’t a senior role, and the business isn’t looking for someone with a lot of commercial experience under their belt. They are looking for ability, ambition and an interest in professional progression.

If you’ve got the ground work knowledge of digital performance in place, and you’re the kind of person who’s analytical, driven and keen to impress, what you’re looking at here is an opportunity which will support you with a well-defined roadmap to step-stone you into management within the coming 12-18 months. This will include all the training and support you might need to get you ready for such a move.

You will then take on the wider scope of ownership for the digital team, including all budgets and people management.

The second unique aspect about this is the company you’ll be joining. Perhaps not the biggest brand in the world, but they are the biggest of their kind in the UK. Specialising in healthcare tech sold direct to the consumer, and part of an organisation which turns over circa £4bn p.a. Yet they absolutely personify the meaning of ‘strong family values’.

This stands true even when the chips are down. Here’s a couple of examples:

  • During the 1st lockdown in 2020 they couldn’t trade as their product is high cost purchase, solid in a consultative manner in-stores. Yet despite this and furloughing most people, they continued to pay FULL SALARIES.
  • They re-opened and experienced huge demand, yet had no chance of hitting 2020 projections. Yet the company paid FULL BONUSES, because they recognised and valued everyone’s efforts during what had been a really challenging year.
  • When it was possible for people to meet in person, the leadership team agreed to visit team members in person to check up on mental health and wellbeing. To ensure everyone was okay. Not simply rely on Teams or Zoom calls.

Who wouldn’t want to be part of a company who values people in this way?

So what about the role itself?

It’s a fairly typical digital performance remit. Responsible for paid media and paid social campaigns. We’re looking at budgets in the £2.5m per annum range. With you being responsible for the end-to-end management of campaigns and their performance across all relevant paid search channels including social, PPC and display media.

You’ll have agency support, and you’ll not only be briefing out campaigns and ensuring the right ROI is being delivered back on the campaigns they deliver. But also digging into the various platforms like Ad Manager, Data Studio, etc. to check out performance of campaigns in flight and seeing opportunity to tweak and improve results.

When joining you will report to the Digital Marketing Manager, but will gradually be trained up to take over their remit as part of this succession plan.

The person you’ll be joining is someone with fabulous people skills and is a really good leader. In addition to her, you have a really strong leader in the head of function. Someone who’s helped drive some really impressive results through the direction she’s brought to the team. Yet also kept that highly engaging and motivating environment which people love being a part of.

They’ve got a big focus on ensuring their people are engaged, and that work and life are well balanced. It stems from their parent company and is something which has led to them having one of the longest staff tenures in industry.

ABOUT THE BUSINESS

You’ll be joining a global business with more than 10,000 people, specifically within the head office of one of their subsidiaries, principally a consumer healthcare tech brand.

KEY EXPERIENCE

  • A digital marketing pedigree with a good understanding of digital performance, namely PPC, Display and paid social channels
  • You understand the key elements around looking at performance and how to optimise online campaigns. You understand how to measure cost per lead, and how to carry out A/B testing
  • You’re confident in your ability to work with agency partners. Briefing them out effectively, critiquing their responses and able to push back where necessary
  • You’re confident with Excel and how to look at digital data and draw reasoned conclusions. Then translate them into a series of actions to deliver performance improvements for campaigns
  • Good eye for innovation and trailing new things in order to continuously push the envelope
  • You’re pro-active in your learning and can demonstrate how, in your career to date, you’ve been the kind of person who’s been confident tackling problems, skilling up on your knowledge gaps and love opportunities to grow and learn.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Practice Lead, Digital
Blue Pelican
01892 507130
max@bluepelican.com

To learn more about this role, please apply or contact Max directly on max.tullis-turner@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on to discuss this and other vacancies that may suit.

Max Tullis-Turner

Email: max.tullis-turner@bluepelican.com