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Role: Ecommerce Manager – Luxury Consumer Goods
Location: Central London offices, 4 days a week
Salary: Base up to £55k plus benefits

Aside from the price tag, what denotes a ‘high end’ ecommerce experience for a luxury consumer goods brand vs any other ecommerce store?

How do you give a premium experience which aligns to a discerning customer’s expectations in a purely digital world, reflecting the same principals you’d expect if you walked into a physical store.

This is what you’ll be managing on behalf of an established brand, one that’s been around for 60+ years selling principally through own and third-party retail channels. But launched their own direct to consumer ecommerce capability couple of years ago.

You will own that ecommerce site, responsible for site performance. Optimising customer journeys and conversion, ensuring revenue objectives can be met and the site matches to the desired brand experience.

You will be working closely with the wider marketing and comms team, working to create a marketing and promotional calendar for the site, including important and high-profile campaigns surrounding seasonal periods and new range launches.

SEO will play an important role in what you do. Ensuring every page is properly optimised, driving the right quality and volumes of traffic to site.

You will also work with external agencies on paid media campaigns across PPC, paid and organic social media and affiliate marketing campaigns.

You’re going to be on top of performance data, digging into Google Analytics yourself to check on page and overall website performance, understanding customer shopping behaviour and looking to identify pinch points in journeys, identifying and creating solutions which help improve conversion.


Their head office is close to Wembley, but they’re looking at potentially moving back to a more Central London location in the near future. It’s small, but buzzy, fast pace and collaborative environment. Management teams are highly visible and available, and have a very nurturing nature around how they develop talent within their business.

It’s a sociable team, and most come from a background in luxury fashion or high-end consumer goods.

Their business has a strong brand and very loyal customers because of this. Their products are recognised for being quality, with an obsession on the detail and pushing innovation.


  • Demonstrable ecommerce experience within a premium, luxury, high-end or considered purchase consumer product environment
  • Able to demonstrate where and how you’ve made improvements to a company’s ecommerce estate over time. Driving improvements to traffic volumes, conversions, customer journeys, etc.
  • Good knowledge of using data to drive decision making
  • Knowledgeable about SEO and its application
  • Demonstrable experience within a low infrastructure environment. Able to self-orientate, own projects and get things done
  • Previous management experience would be advantageous

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Digital Practice Lead
Blue Pelican

To learn more about this role, please apply or contact Max directly on

How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on to discuss this and other vacancies that may suit.

Max Tullis-Turner