• Category:
  • Type: Permanent
  • Salary: £60,000 plus discretionary bonus and benefits, which includes PMI and life assurance.
  • Job Reference: 1483
  • Consultant: colin.doree@bluepelican.com
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Role:                     Ecommerce Manager
Location:             Offices based in Watford – Mix of office and remote working
Salary:                  £60,000 plus discretionary bonus and benefits, which includes PMI and life assurance.

Welcome to a brand new opportunity for 2022, and what could be your new home with a world of opportunities ahead of you.

What’s on offer here is the chance to join a £200m, 50+ year old ‘start-up’.

You read that right, it’s a business whose brands have been around for a long time, but is in essence a completely new start-up.


Because it’s the coming together of five well established brands across the food and drink FMCG markets. Their specialty is in the Indian and Asian foods market, which are sold through both independent retailers and the big national supermarket chains.

They created a new parent business in order to bring everything together, and have also introduced a new leadership team to take them into their new phase of growth. This team is made up of some real powerhouses from businesses like Tilda, Tesco, Amazon and Premier Foods.

The company’s ambition over the coming couple of years is to grow each category by multiples, and they see this being achieved not just through investment and diversifying products. But by opening new channels, with an especially big focus on digital and ecommerce, as they’re largely untapped to date. Instead relying on more traditional retail and brand heritage to see them through.

The World Foods product categories have projections for significant growth over the coming 3-5 years, with people looking for new and authentic and exciting experiences for home cooking. So they’re looking to ensure the brands are well positioned and visible in the appropriate locations to tap into this.

This is where you come in.

As the Ecommerce Manager, your role is to work with the national accounts team, defining a category-by-category approach to improving our ecommerce performance. Whilst the primary focus is to increase online sales through supermarket websites, you’ll also give focus to pureplay etailers and marketplaces - understanding the challenges and opportunities for each, helping to put in place the appropriate fixes and strategies which deliver improved trading results.

This will include looking at content, brand and product assets, elements of UX and promotional strategies. Ensuring everything is appropriately optimised for channel and platform. With strategic decisions underpinned by sound data and commercial reasoning you’ll focus initially on digital shelf optimisation.

You will own the ecommerce roadmap for all brands and their respective product ranges. Looking to enhance ecommerce capabilities across both owned and 3rd party sites. Ensuring each have the right assets, content, tools and functionality available to deliver to commercial objectives and growth in online sales.

There is a lot of scope for growth and development as it’s so early on in their journey selling online. But they’re an environment which reflects a lot of pace and are certainly committed to the mission. There’s an exciting journey ahead, and one you’re sure to get a lot of satisfaction from.

Key experience

  • Good level of ecommerce experience established in an FMCG business
  • Knowledge/experience of volume selling on behalf of a brand via 3rd retailers including the big grocery firms and Amazon or online marketplaces
  • Good knowledge of UX within ecommerce
  • Confident influencer, able to galvanise others behind your ideas and strategies
  • Able to demonstrate the positive impacts you’ve had on a business and delivery of commercial results
  • You’re the kind of person who knows how to get things done and can work at pace to achieve success
  • Energetic, able to work with ambiguity.


Want to Apply? Here’s how:

 You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Digital, Marketing & Data
Blue Pelican
01892 507122

To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree

Email: colin.doree@bluepelican.com