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Global Head of Digital /Ecommerce
Location – 2 days Central London, 3 days home
Salary: Base up to £110,000 plus benefits
Engagement basis – Maternity cover engagement. May be options to go perm available

Baggy low rise trousers, soap brows, Charli D’Amelio, wired headphones, flip phones, pop punk and blue-light damage protection beauty products…. What do these have in common with a vacancy of this type?

The target audience….

How do you take one of the world’s premiere FMCG businesses, with products which cut across almost every category of the supermarket, and help them adapt to a digital world with a growing contingent of Gen-Z consumers?


You’re the business lead for a centre of excellence which sits at the heart of the world’s biggest FMCG giant. Telling their business what good looks like, and how to build effective ecommerce strategies for a business which doesn’t sell direct to the consumer.

Advising them on best ways to leverage digital channels which aren’t their own, and how to put their best foot forward to be effective and meaningful on marketplaces like Amazon. Helping them adapt and evolve their digital eco-system and capabilities to continue to connect with the next generation of consumers. Keeping their brands front of mind, driving social commerce and continuing to evolve and innovate. Breaking new ground in digital as the eco-system itself continues to evolve and moves with the customer.

You’ll be working across all categories from detergents to chocolate, dairy to hair care. If there’s an isle in a supermarket for it, chances are, they’ve got a brand sitting at the “eye-line is buy-line” for it.

But there’s a twist with this one, as whilst you are working for and onsite with this FMCG behemoth, you’ll actually be working for their agency as an embedded resource.

What you’ll be doing is providing the strategic leadership and direction to a team of 10+ reports. Driving the global ecommerce and broader digital capabilities for the FMCG giant forward.

This will include all aspect of etail, from the clicks and mortar strategies needed to succeed online with major supermarkets. To the strategies needed to succeed and innovate with pure-play digital etailers and online marketplaces too.

But this isn’t just about driving ecommerce, it’s broader than that and will include social media strategy and how content and social media can be effective online sales drivers.

This is the home of good marketing, a place with a real heritage in driving innovation. A bastion of brilliant, and centre for many an MBA and post-graduate thesis on why their brands are so successful, and why they’re such a brilliant home for marketing excellence and innovation.

Why there may be a long-term future available

The maternity engagement is what it is. But because you’ll be engaged by the agency, and that agency has lots of big clients, each at different stages of digital enablement, transformation and ecommerce journeys. They recognise someone who suits this opportunity will likely be a real asset to other clients within their roster. So are projecting another suitable opportunity arising further down track.

Why you might consider this opportunity exciting

  • The business you’ll be joining and the work delivering will invariably be recognised as ‘award winning’. Lots of their stuff tends to result that way
  • The end client is a real destination employer, and you won’t just be doing what they say. But providing strategic leadership and input to their business. Shaping their global digital and ecommerce future through this centre of excellence set up
  • An amazing working environment. The days you go to office will seem like you’re going to a real destination. Somewhere you will actually like spending time and isn’t just a desk and a screen at the end of an uncomfortable commute.

Key experience

  • FMCG sector relevant experience in senior leadership capacity – can be from food and drink, beauty or any other similar consumer goods environments
  • Have held international/global roles in ecommerce and social commerce
  • You know where the market is going and what the latest innovations are in ecommerce/online market places
  • Really credible people leadership skills
  • Good knowledge of the various tools and platforms out there used by various retailers and online marketplaces
  • Thrive in pacey, collaborative working environment and really enjoy remits like this where you’re pulling together large teams of people to deliver to common goals and objectives

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Practice Lead, Digital
Blue Pelican
01892 507130

To learn more about this role, please apply or contact Max directly on

How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on to discuss this and other vacancies that may suit.

Max Tullis-Turner