LinkedIn ShareShare

Graduate Data Planner

** Multiple Clients **


This award winning integrated marketing agency is looking to bolster its Data Planning function with a Data Planner, to work across multiple accounts. The role will be working across a mixture of existing big brand business and new business wins.


You will be leveraging data to deliver value to loyalty programmes and CRM campaigns, through thinking creatively about how data can be used to improve marketing performance. This includes ensuring strategic coordination, delivery and planning of CRM insight and analysis activities - working towards delivering a truly aligned CRM vision for the clients.


You will drive data strategy across multiple marketing channels and touch points, from traditional DM, email and SMS channels to digital media including social, mobile and website.


Key knowledge and aptitudes required are:

  • The ability to communicate effectively with clients
  • Organization and management of own time and workload
  • Passion for data strategy and using this creatively to drive targeted customer marketing


You will likely get involved in delivering data selections for targeted marketing campaigns, helping to build segmentations and providing post campaign analysis.


You will support on building data driven CRM stages for large clients, helping them to improve their personalised marketing communications.


You will report into The Senior Data Strategy Director, a credible leader in data, with strong heritage in agency, who manages a team of 10 data strategists, delivering a variety of CRM data strategy projects. In addition to this, there is a further 5 data strategists solely working on another major account, making their combined overall data function the biggest in the industry. So, the opportunity for learning and development is huge, as well as the chance to diversify your skills working across multiple clients and projects.


POSITION –              Graduate Data Planner

LOCATION –            London

SALARY –                 £25k - £30k plus excellent benefits



Skills required;

  • Educated to degree level in a numerate subject
  • Commercial experience in either an Analyst or Data Planner role
  • Intellectually curious, an interest in thinking creatively and strategically about how data is used within marketing
  • Experience in working with large scale customer databases
  • Experience working closely with CRM experts on data driven marketing
  • Superb communication, engagement and influencing skills in dealing with both internal and external stakeholders




For further information or to apply please contact:

Kate McDermott
Managing Consultant – Blue Pelican Marketing

01892 507129


For more vacancies which may suit your needs, please visit us at






To learn more about this role, please apply or contact Kate directly on

How to apply

If this position is of interest please send us your CV here, or you can call Kate McDermott direct on to discuss this and other vacancies that may suit.

Kate McDermott