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Role:                     Growth Hacker – Lead/Demand Generation – Digital Performance Manager
Location
:             Central London HQ, but remote for the time being (likely until 2021)
Salary:                 Up to circa £60,000
Benefits:              Pension, healthcare, dental, health and wellness budget, company share options, training budget and lots more

The trouble with ABM, lead generation and acquisition marketing isn’t that you’re necessarily doing it badly. It’s that you’re likely selling a product that’s “meh!”

Easily ignorable. Lots of competition. No recognised need to buy it. Or you’re selling it into companies and teams who had their budgets cut because of the dreaded C-19….

But what if you had all these boxes ticked instead?

What if the product:

  • Was aimed at departments and decision makers with massive budgets
  • Had almost no competition and is highly disruptive (the good kind of disruptive)
  • Pays for itself by saving a company tens of millions a year in lost revenue by removing the opportunity for human error

 

It’s hard to ignore, right?

I’ll bet you can market the h*ll out of that bunch of USP’s…

THE ROLE

This will be a global role, driving the marketing qualified leads (MQL) funnel for the business and will need a keen numerical and analytical mindset to keep on top of channel performance and return on marketing investment (ROMI) measures.

You’ll be responsible for building an Account Based Marketing (ABM) programme targeting top-tier digital economy businesses – like Amazon, Asos, The Hut Group and the hundreds more like them. Firms who rely 100% on ecommerce channels in highly competitive markets.

Taking control of their Paid Search strategy across PPC, Linkedin, Twitter and Facebook. Getting hands-on with the campaigns, not pushing through agencies.

Devising the wider demand generation strategies and channels, guiding others who will execute these. Keeping a close eye on performance measures and ROI from each.

You’ll be an individual contributor, but around you will be a team of content, email, brand, events and product marketers who support on different aspects of the overall programme. You will be reporting directly to the CMO.

This is a relatively new business unit and the product itself has only recently been taken to market. So there’s lots to do and loads of opportunity to have a positive impact.

But this isn’t a role within a start-up. It’s a new division built for the launch and growth of this new product, but sits within a globally established and well recognised SaaS firm.

The product uptake has been solid so far, and that’s without any real marketing spend being put behind it.

You can only imagine it’s going to go stratospheric once you step in to drive lead generation through growth marketing – how amazing will that look on your CV?

So if you love this kind of challenge, and thrive taking on roles where you’re making stuff happen. This could be a really exciting opportunity.

KEY EXPERIENCE

  • Got to have a growth hacking/digital demand generation type background
  • Good knowledge of ABM targeting enterprise clients
  • Analytical and numerically minded (heads-up - there’s going to be a time limited maths test as part of the interview process)
  • You understand and can hands-on manage digital performance marketing programmes (notably PPC)
  • You know your way around the various social platform consoles to be able to set up and manage campaigns
  • Straight talker who’s able to stand on your own 2 feet to manage day to day programme performance
  • Good problem solving skills, coming up with fresh new ways to growth hack and not afraid to test new ideas to achieve the required business results

Want to Apply? Here’s how:

If you’ve read all this, and seen their advert which contains the skills/experience required list and have got what it takes - you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Digital, Marketing & Data
Blue Pelican
01892 507122
colin@bluepelican.com

 

Every application will receive a response.

 

To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree

Email: colin.doree@bluepelican.com