Role:                     Lead Ecommerce Manager – Major FMCG drinks brand
Location:             Central London Offices – but working remote for the time being
Salary:                  Up to circa £70,000
Engagement:     6 to 12 month initial term to coincide with financial year. Likely to extend or go permanent thereafter.

This is a Consumer Goods business specialising in alcoholic beverages. Their primary sales channels have historically been trade and 3^rd party retail. Their strength, like many FMCG firms is in building brands. But with this appointment and you’re help, they’re looking to do more D2C ecommerce sales through their own sites.

Covid has accelerated this business’ direct to consumer offering by 10 years. But there’s still a lot to be done, and tons of headroom for growth. Both in terms of sophistication of their ecommerce offering, and the results these changes will achieve for the business too.

Whilst technically you’re working on behalf of the FMCG firm’s agency partner, you’ll be embedded onsite with the client, reporting to a member of their digital leadership team. So you’ll essentially enjoy aspects of both a client side and agency side role with this one.

The embedded team’s mandate is to enhance the client’s ecommerce capability across both owned and 3^rd party sites.

Your bias will be towards the development of their D2C own ecommerce estate. Ensuring traffic volumes through SEO and paid media are performing. The ecommerce journey is a good one, with the right assets, content, tools and functionality available to deliver to commercial objectives and converting at the expected levels.

This is a big firm with a massive stakeholder network. In addition, you’ll be orchestrating a roster of other agencies who combine to ensure specialist skills areas like SEO and UX needs are delivered against.

You will own the Ecommerce Product roadmap for their branded ecommerce stores, with KPI’s made up of a mixture of commercial and customer experience measures.

You will oversee this for a number of the company’s key consumer brands, taking the ecommerce product lead. Working in partnership with brand teams and other internal functions to pull together and deliver objectives including:

• Digital product strategy, and lead on project operations from inception to completion
• Content strategy and assets libraries for both owned and 3^rd party sites
• Integration of tools such as ratings platforms for direct and 3^rd party estates, and their respective management
• Optimisation of customer and user experience journeys
• Trading and ecommerce performance, looking at value and volumes on each site and spotting opportunities to improve
• Setting up and management of campaigns and promotions through 3^rd party sites, including oversight of the production process for digital asset creation

This is an opportunity with a lot of potential scope for development. You’re joining the business at what is a relatively early stage of development into selling via their own ecommerce channels

N.B. Although this is a fixed term contract engagement, the likelihood of this role becoming a permanent, or at least, long-term engagement is high. The only reason it’s set out with this initial term in mind is to coincide with the current contractual financial year they have agreed with the client. But their partnership with this client has been scaling over the last year.

Role Requirements

• Knowledge/experience of volume selling for a direct to consumer ecommerce brand
• Have Ecommerce Product Management/Product Leadership experience for a B2C firm
• Have worked with ratings systems and tech platforms like Bazarr Voice or Clavis
• Good knowledge of UX within ecommerce
• Competent with Google Analytics, able to drop into the data when looking at campaign performance and ecommerce trading
• Confident leader, able to galvanise others behind your ideas and strategies
• Able to demonstrate the positive impacts you’ve had on a business and delivery of commercial results.

Want to Apply? Here’s how:

If you’re interested in exploring this further, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Digital, Marketing & Data
Blue Pelican
01892 507122
colin@bluepelican.com

Every application will receive a response