Role:                     Marketing Manager
Salary:                  £40,000 to £50,000
Benefits:             Pension, healthcare, life assurance
Location:             Matfield, near to Tunbridge Wells, or London a couple of days a week. Lots of flexibility afforded.

Job searching is a pain in the proverbial.

Job boards, networking, ATS systems, researching…. And this is before you’ve even landed an interview. It’s a full-time job.

Once you’ve landed an interview, if you’ve not had to interview in a while, you’ll find competency style questions a very alien way of conversing. So they say it can take on average 7 interviews before you start to master how to structure answers in a way which scores highly.

It’s no wonder many so many turn to online resources looking for help. With CV’s, interview prep, career coaching, etc.

This is what you’ll be marketing.

About the business

The last 18 months have been something of a boom time for this entrepreneurial professional services firm, and they’re on the look our for a Marketing Manager to lead on both strategy and operational delivery of both their B2B offering, and well as a direct to consumer one.

You’ll be joining a small team and reporting directly to the company owner. There’s a ton of autonomy in this opportunity, and the ability to test and trial new channels which you believe may deliver returns.

About the role

On the B2B front they target businesses going through change. Offering a tailored range of solutions to match the needs and scale of support necessary for the affected workforce.

This ranges from career coaching, interview technique and CV writing support and is sold in volume.

The marketing approach for these audiences is a mixture of traditional marketing communications, targeting key influencers and decision makers via a broad mix on and offline channels. This will include social media across LinkedIn, as well as paid media like PPC.

On the D2C side, they target audiences across the career spectrum who require support to help land the job of their dreams. This is all principally through digital media channels, with a heavy reliance on social media (LinkedIn, Facebook and Instagram), both organic and paid. As well as PPC and SEO.

You’ll be in control of their lead generation marketing efforts for both audiences. Looking to ensure a consistent volume and value of leads which convert.

You’ll have agencies supporting you with execution across SEO, PR and brand. But will directly control paid and organic social as well as PPC.

In addition, you’ll be responsible for the various toolkits which support the business development and sales teams. Such as marketing collateral, slide decks, etc. Plus oversight of RFP’s and tenders too.

KEY EXPERIENCE

• Lead generation marketing experience with a solid grasp of digital channels
• Background can be either B2B or B2C, or both
• Great writing skills for marketing collateral and social media
• Good eye for detail and digging into data to understand performance
• Love a fast paced environment where there’s no red tape
• Background from professional services, recruitment marketing or financial services industries would be ideal

Must be able to live and work in the UK unrestricted.

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment - Digital, Data & Marketing
Blue Pelican
01892 507122
colin@bluepelican.com

Every application will receive a response.