Role: Online Marketing Manager - Beauty
Location: 2 days Bracknell, 3 days home
Salary: £50,000 to £60,000 plus benefits

One of the world’s biggest beauty businesses are looking to take the next step in their growth journey of selling direct to consumer.

For years their model has been through third party and retail sales, but took the jump a couple of years ago into D2C ecommerce.

Now they’re scaling their team as part of their next phase of development. Hiring more specialised experience to align to what are fast becoming more complex and scale remits.

In this, you’ll be responsible for all things ‘traffic generation’ based. Principally through all relevant paid media channels, but also with more of a light touch (oversight) of their SEO and organic traffic generation piece too.

This is a ‘hands on’ role. Meaning you must be comfortable and conversant with the various paid media platforms out there for both search and paid social. This bit is handled completely in house, and you will be not only setting up and running these. But also looking into the data to optimise spend and look to continuously improve results where possible too. This accounts for around 70% of your time.

Around 10% is spent oversighting SEO. This is handled through an external agency who both do technical and organic. Your remit here is to ensure it’s done properly, and the agency is delivering to what’s required within budget and timescale.

The remaining 20% is spent looking at data and reporting insights. Sometimes digging into Google Analytics too in order to identify trends or spot opportunities for improvements in campaigns.

Lastly, something of a nice to have, and that’s knowledge of Klaviyo.

Part of the challenge is the business is scaling fast. Despite being a well-established, international organisation – in fact, one of the largest in the world. Their direct to consumer piece is still relatively new, so it’s also quite lean.

Despite this, the existing team are great. Really friendly, approachable and down to earth. They’re bought into the vision and good fun to work with. In addition, because the company is scaling this unit at pace, it’s going to give rise to lots of opportunities for professional growth and development, especially as there’s going to be lots of new opportunities ahead of you to trial new things and bring fresh thinking to the table.

About you

• You’re comfortable taking on a hands-on role in digital paid media, with a good knowledge of setting up, running and optimising campaigns across PPC and paid social channels
• Solid expertise in being able to dig into the data, understand the what, why and what now in what to do with it to help educate current and future campaign strategies
• The kind of businesses you’ve worked for have all been product based, selling ‘boxes from shelves’ types vs selling a service – outside of this the industry isn’t so important
• Have knowledge of eCRM tools, and ideally some knowledge of Shopify too

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Practice Lead - Digital
Blue Pelican
01892 507130
max@bluepelican.com