Role: Paid Social Manager
Location: Hybrid 50/50 split between home and office each month
Salary: Up to £35,000 plus bonus, plus benefits and lots more.

It’s a pacey environment, and you’ll be working on paid social campaigns across multiple territories and across a number of products too. So there’s going to be a bit of variety of challenge to the work itself.

To start, you’ll principally using Facebook and it’s associated platforms to build, run and optimise paid social campaigns.

The platform is semi-automated, and because of some limitations in cross boarder marketing as this is a gaming firm, there’s only so much tweaking and changing you’re able to make in order to optimise things.

There’s a lot of project management, getting everything in order, pulling the creative, content, etc. together for campaigns. Setting things up and executing.

Complexity comes in the fact you’ll be doing this across 8 countries and 3 continents for a global gaming firm. Each with their own limitations or specific requirements when it comes to advertising gaming and gambling related products.

In addition, you’ll be responsible for assessing opportunities of expanding the paid social programme across other platforms outside of the Facebook ecosystem. Getting the accounts set up and approved for marketing in each country, and ensuring any promotions are run in accordance to local laws on advertising.

Lastly, there’s the need to really dig into performance data. To identify what’s working and what’s not. To pull together a roadmap of continuous improvement for campaigns based on targeting strategies, audience segmentation and profiling. Coupled with an intelligent test and learn approach to campaigns.

About You and what we’re looking for

• Commercial experience in paid social and in particular running Facebook campaigns
• Confident communicator, comfortable working with people from across the business in a matrix environment
• Keen understanding of how to drive improvements to paid social campaigns through audience segmentation and targeting strategies, test and learn approaches, etc.
• Critical thinker and problem-solving skills
• Good time-management skills
• Great interpersonal and communication skills
• Highly organised team player

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Practice Lead – Digital
Blue Pelican
01892 507130
max@bluepelican.com