Role:                     Partnerships Development Executive – Business Development Manager
Location:             Central London
Salary:                  £40,000 to £45,000
Benefits:             Annual bonus, pension, healthcare

The first thing to highlight is probably what this role is not. This isn’t a hardcore sales role. In fact, if your experience is principally from that environment, you’re not really what they’re looking for.

This needs a more consultative in approach, as the sales cycle can be anything between 6 months to 2 years to deliver. So there’s lots of focus on continuous relationship development and consultative selling.

The proposition is principally marketing services. A loyalty rewards offering which drives additional value for partners across industries. One which can be adapted to an extent to serve the needs of the prospective new partner.

Providing marketing platforms and new understanding of their customers through powerful data insight. Giving more opportunity to engage through a more rounded picture of their customer’s transactional behaviour which can often solve partner’s business challenges.

You’ll be joining a team of 3, and they’ve got prospect partners at all areas of the funnel – from opening engagements, negotiation as well as signed up and onboarding.

You’ll be working closely with the unit Director. Responsible for owning a number of those prospective client conversations. Looking to understand their business challenges, to enable you to come up with a compelling commercial proposal which meet the needs of the 3 parties involved - this business, the client’s business and the client’s customers.

They’ve got countless use cases proving how their loyalty solution has driven value and solved business challenges for firms across many industries. You will also be responsible for ensuring these are kept up to date too. As they play a key role in helping to steer conversations and as proof points for new client prospects.

New prospective clients/partners come from these 3 avenues:

• Connections within the business. This is a big firm with a great reputation in the loyalty and marketing services industry. Their senior executives are well networked and often can be used as door openers with new partners prospects
• Inbound – because of their reputation, they’re often pro-actively engaged by firms thinking about a loyalty solution or have a customer problem they’re looking to solve
• Outbound – this is often when they recognise a gap and opportunity. But it’s not a hard sell. It’s much more about engagement and relationship build with key prospects within those firms and going in well researched, understanding how the solution you’re representing can help them.

What’s the USP’s?

The firm itself is it’s own USP, since they’re one of the names in consumer loyalty propositions in the UK. With a big heritage as well as large roster of client partners onboard already.

There’s a range of new initiatives and projects kicking off to innovate the offering, which include a rebrand as well as improved digitalisation of the platform itself.

People who have been part of this division have often moved internally to bigger remits. The last person to hold this role has now moved to a Director post within another part of this business. So there’s also scope for personal and professional development.

KEY EXPERIENCE

You’ve likely held any of these 3 types of backgrounds:

• Marketing services/client services type role
• Started in management consulting and have moved into a more commercial remit since, or
• Business Development/Partnership Development experience

In addition:

• You’ve had commercial experience of shaping propositions on behalf of 3^rd party companies which meet their customer needs and help realise new revenue ops, or solve their business or customer issues
• Outgoing, confident, enthusiastic nature and have ideally had some experience within large, complex businesses
• You have an understanding of the loyalty market, or data driven marketing environments

Must be able to live and work in the UK unrestricted.

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican
01892 507100
colin@bluepelican.com

Every application will receive a response.