• Category:
  • Type: Permanent
  • Salary: Up to £70k base plus pension, healthcare, life assurance and lots more, including a flexible working day arrangement set
  • Job Reference: 1598
  • Consultant: colin.doree@bluepelican.com
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Role: Senior Account Director – Loyalty Marketing
: London offices once or twice a week (near Liverpool Street)
Salary: Up to £70k base plus pension, healthcare, life assurance and lots more, including a flexible working day arrangement set around core hours of 10-4

What brands do you admire for how they go about engaging you?

Is it some form of ‘points mean prizes’ arrangement, pushing you to spend more to unlock the next level of discounts or rewards?

Or maybe they’re taking a more brand experience led approach to build that meaningful engagement which leads you to welcoming their next contact?

Maybe it’s something else?

About the Role

What if you landed a role where your remit, although agency side, isn’t simply focused on responding to briefs and ensuring delivery of already existing work funnels. But is also involved with the clients earlier in the workstream.

Helping them to shape a loyalty offering. Either in the creation of something new, or re-thinking something already in place which needs reinvigorating.

Able to work with a number of brands on their international loyalty and rewards programmes, and leveraging a preferred partner relationship with Salesforce and their new loyalty based platform to shape the thinking and creation of these exciting new programmes.

The clients are all well embedded with the company you’ll be joining, but this loyalty function is relatively new in its creation. They’re scaling the team up right now to support client needs, so it’s lean at the moment. But plans are in place to appoint an account management function which you’ll be directly overseeing. In turn, you’ll be reporting to a Group AD who will oversee other workstreams too across planning, data, loyalty consultancy, etc.

You will also be responsible for overseeing day to day operations with client accounts, and be the escalation point for anything challenging or complex, whilst also developing and upskilling your account management team too in order for them to grow and develop as well.

In addition you will be overseeing what’s being delivered by the team. Ensuring it’s all meeting or exceeding client expectations of good, is on time and on budget too.

Then there’s the typical aspect of client growth – because a lot of what’s being done here is new workstreams for these companies, there’s going to be plenty of opportunity to grow client value through enhancing the agency’s value to them. You’ve just got to know how to spot them and present the right solutions at the appropriate opportunities.

This really is a great opportunity if you’re passionate about loyalty marketing and know the mechanics of agency processes. There’s a lot of scope for growth – not just in your role and personal development. But also real tangible deliverables and growth results too for clients. Plus there’s a good degree of variety too because of the range of different clients you’ll be working with.

Working set up

Typically you’re looking at popping to the office once or twice a week. There maybe occasions where you don’t need to attend at all one week, and maybe three times the next week. It’s pretty fluid.

But the company recognises and has adapted their working patterns to also suit individual needs. So have adopted a core hours approach.

These core hours are between 10-4 each day, and as long as you’re available between those slots, you can adjust the start and finish of your day to suit. So long as the work’s being delivered to effectively and you’re on top of things.

Key Experience Needed

  • Agency/Consultancy experience in CRM/Loyalty marketing required
  • Are good with clients and know how and when to push back in order to get the right outcomes both for them and for the agency
  • Good people skills and used to working with planners, strategists, analysts and commercial teams – can speak their languages
  • You understand how agencies work and what good agency process looks like
  • Previous management experience of more junior members of a team
  • Knowledge of marketing automation tools would be beneficial
  • Robust and confident in your knowledge and opinions around what works and doesn’t. Able to stand on your own two feet when sharing those

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Digital, Data & Marketing
Blue Pelican


To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree

Email: colin.doree@bluepelican.com