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Job Title:          Senior Account Director/Junior Business Director – Customer Engagement Strategy
            £50,000 to £60,000 plus benefits
Location:          Central London

Mobile and data have been significant drivers of innovation over the last decade. It seems everything and everyone has an App, for example. Then also consider how certain industries have become digitally disrupted, like how Revolut and Monzo have shaken up the big banks, for example.

But can you identify a retailer who’s been as innovative and truly digitally disruptive with how they do digital for customer engagement, loyalty and experience?

So, how would you like something where your remit is to do just this, and on behalf of one of the most World’s powerful and influential retailers?

You’ll be joining this agency in the capacity of Senior Account Director/Junior Business Director. Whilst being client services, the bias of your remit will be customer strategy. Talking to the client about the art of the possible in how digital, technology and data can be combined to drive innovative customer engagement solutions which meet customer needs and evolving trends, also help meet business goals too.

It’s important to note, whilst we’re talking CRM, loyalty and customer engagement, you won’t be dealing with CRM campaigns, or anything to do with creative and comms. This is customer strategy, and how digital technology innovation and how to evolve CRM and engagement through digital means. Helping to transform a traditional retailer into a more digitally connected business and innovative experiences for customers which promote loyalty.

This is a very close working partnership and not like your typical ‘agency/client’ relationship. They’re more an extension of the client’s team and the level of trust runs deeper than typical agency clients.

You will lead a team, it’s small (just 2 people) and will report to the Business Director who leads the account.

There’s a strategy team working alongside you, helping to provide ideas, direction and informing the art of the possible. You will be taking these to the client, leading presentations to demonstrate ideas and thinking, demonstrating how it aligns and delivers to their needs. Talking customer engagement strategy at a relatively high level.

Through the relationship you’ll end up building, you’ll identify further challenges the client faces and help come up with appropriate solutions to resolve them. Driving incremental value to the agency and further strengthen the client/agency relationship.

In addition will be the typical client services element to your remit. Leading client projects, ensuring delivery is met by pulling together agency project teams. Including the line management of your own team. Helping them to develop and grow within the agency.


  • Previous marketing/digital agency experience within client services, and have led account management teams
  • Digitally savvy, able to demonstrate where you’ve combined technology, digital and data to bring together innovative customer solutions to drive customer engagement and loyalty
  • You’re someone who’s at home in customer strategy positions, resolving business problems and challenges in how to engage customers to drive CRM and loyalty. Not from a creative, customer campaigns perspective


You can share your Linkedin profile or email a CV across.

Or, for more information please contact me on:

Colin Doree
Managing Consultant
Blue Pelican
01892 507100

Every application will receive a response.

To learn more about this role, please apply or contact Colin directly on

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree