Senior Analyst - Marketing Science

** Top Media Agency **

THE ROLE

An unusual analytics role which requires an individual with potential, rather than ‘ number of years experience’; so could suit a middle weight or senior statistical Analyst looking to diversify their skills within the complex and sophisticated world of econometrics, market mix modelling and marketing science.

This role would suit an intellectually curious, bright and client facing statistical Analyst, ambitious to move into a strategic, yet technical marketing science role. The wider team is small (12 in total) but complied of high level strategic thinkers, so your career development path is likely to include further international exposure and strategic responsibility in growing this function.

You DO NOT have to have extensive commercial experience to secure and succeed in this role – in fact, the hiring manager is specifically looking for high performing individuals with huge potential.

Technically you should have a strong education in Maths and statisticss or economics, with a good grasp of the mathematics behind econometrics in particular as the role focuses heavily on margin ROI, response curves and Market Mix Modelling (MMM). You don’t HAVE to have used these specific techniques before but would need to pick it up quickly and initially demonstrate you understand how it works during the interview process.

Fundamentally this role is responsible for supporting the Head of Analytics in making this media agency the most advanced analytical media agency in the world. With agencies in multiple regions and countries, you will build relationships with key stakeholders worldwide in order to share best practice, champion the use of data to drive improved ROI for big brand clients and work collaboratively with your global peers to bring analytics to the forefront of pitches and ultimately, client success.

Finer detail

You will predominantly be working on answering the key question for clients ‘how much do I need to spend?’, which involves leveraging their own bespoke ROI tool. Again, you need to have a flexible and curious mindset and take a solutions focused approach in order to innovate around this and find new ways to help accurately calculate media spend and ultimately deliver improved ROI.

Additionally, you will work in partnership with your manager to continue building on the agency’s range of analytical products as well as taking a research lead on analytical creativity and innovation.

Ethos & Culture  

This media agency truly are a challenger agency. Not only do they work with disruptive brands, but they also work with their clients to think about how they can innovative ways to approach media planning and buying.  

Fundamental to all of this is their rigorous data driven approach. Data and the consumer have always sat at the heart of the planning process, so you can be sure that going into this agency you will be an integral part of the process.  

The working environment is also unusual for a media agency, as everyone sits in one building, works collaboratively together across accounts and everyone is considered a planner. So people are not siloed into divisions, there is a cohesive approach and this enables them to work a more agile and forward thinking manner. From an employer brand perspective they have won numerous awards and offer plenty of training and development at all levels; resulting in excellent staff retention and a happy place to be!

So if you want to work with a truly progressive and innovative media agency – please apply!     

POSITION -                  Senior Analyst - Marketing Science

LOCATION -                 Central London

SALARY -                    £45k - £60k plus benefits and bonus

EXPERIENCE REQUIRED/RESPONSIBILITES

• Educated to degree level in a numerate subject (STEM)
• Strong SQL coder with experience of working with large volumes of customer and advertising, media or marketing data
• Experience of working with R, Python or SAS for more advanced coding and statistical analysis using techniques such as segmentation, predictive modelling (both classification and regression), ANOVA, SEM, attribution modelling and A/B testing
• An understanding of econometrics or marketing effectiveness and market mix modelling (MMM) is key for this role; how to calculate ROI and margin ROI etc.
• Experience in statistical problem solving, a naturally, demonstrable curious mindset
• Excellent communication and interpersonal skill in order to bring colleagues and clients on your journey

TO APPLY

For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing
01892 507129
kate@bluepelican.com

For more vacancies which may suit your needs, please visit us at www.bluepelican.com