Senior Digital Analyst - Strategic Insights

** Innovative, Global, Digital Agency **

·Variety of clients across luxury FMCG, automotive and luxury retail

·Inspirational function leader with substantial background across strategic analytics within digital companies (Google) and international reach (UK, US and Europe)

·Open minded approach to profiles; desire to find analytical storytellers, insights enthusiasts, not necessarily statisticians…

We are working on behalf of one of the UK’s most desirable digital agencies to work for, given their heritage in data and analytics.

Working across a range of clients in luxury FMCG and luxury retail, providing pro-active strategic insights around digital campaign performance, answering broad business questions around digital marketing effectiveness and customer behaviour and interaction. A skill set which would be of particular interest would be performance marketing analytics, as there is a skill gap in the team around this, otherwise, you don’t necessarily have to have come from a maths and stats background, it’s more around the ability to tell a story around data and take a solutions focused approach using insights and analysis.

Technically they operate an agnostic environment, allowing Analysts to use whichever tools they see fit for the task in hand; typically R, python, Adobe Analytics, Google Analytics, SQL, Adobe Tag Manager and GTM.

Position: Senior Digital Analyst – Strategic Insights

Location: Central London

Salary: £45k - £65k (depending on experience) plus excellent benefits

Experience and Skills required

• Educated to degree level in a numerate or marketing related subject
• Strong experience of providing analysis and insights around digital marketing and advertising campaign activity; ideally performance marketing (SEO, PPC, Display, Affiliates etc.)
• Experience in writing tag specifications and tag implementation
• Experience of working within a data intensive organization or marketing agency
• Technical skills using Google Analytics or Adobe Analytics is essential, as well as some kind of tagging tools such as Google Tag Manager or Adobe Tag Manager
• Additional skills using R or Python would be advantageous
• Strong stakeholder management and presentation skills