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Senior Brand Manager / Brand Lead – Flagship POM product

Flexible location – ideally North West (1/2 days WFH)

Overview

You will be working with a Global Pharmaceutical company and long-standing client of ours in their North West based Head Office. You will lead the strategic and tactical planning process for our clients’ flagship brand, ensuring alignment with local health economy and corporate vision as well as provide effective leadership and coordination of cross-functional brand team via matrix management. Additionally, you will manage two direct reports, supporting their development and helping the marketing team grow.

Job Title: Senior Brand Manager / Brand Lead

Salary: In-line with the market - call to discuss further

Benefits: £11’000 car allowance OR a company car, 17.5% bonus (performance dependant), Pension, 28 days Annual Leave, Private Medical Care (Personal and Family) and Dental Cover

Location: Ideally North West. Office (Manchester) and home working.

The Senior Brand Manager responsibilities will include:

  • Ownership of the strategic brand planning process ensuring alignment with Corporate Marketing
  • Full budget responsibility for UK&I promotional investment
  • Effective line management and development of the specific marketing brand team including Brand Manager and Associate Brand Manager
  • Successful implementation of national and/or regional tactical plans for specific products aligned to opportunities within local health economy
  • Monitor and critically review implementation of tactical plans for assigned products against KPIs
  • Creation and delivery of patient support programmes
  • Develop and support KOL development initiatives within therapy area

The ideal candidate will have/be:

  • Educated to degree level, preferably in business or marketing
  • Experience of leading brand planning process in a Pharma marketing role
  • Experience of directly managing others and leading teams successfully via matrix management
  • Strong understanding of Marketing Principles 
  • Knowledgeable on NHS structure
  • ABPI qualified
  • Preferably respiratory or COPD experience, however this is not an essential requirement
  • Experience of “Veeva”
     

NB: The clients formal job title is Senior Brand Manager


If this role is of interest to you and you have proven experience within an opportunity like this in the Pharmaceutical/Biotechnology/Medical Devices industry please click to apply or contact Lorna on +44(0)1892 507141 or Lorna@bluepelican.com

To learn more about this role, please apply or contact Lorna directly on lorna.plowright@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Lorna Plowright direct on to discuss this and other vacancies that may suit.

Lorna Plowright

Email: lorna.plowright@bluepelican.com