Senior CRM Analyst, Customer Marketing

Location: Hybrid working, Central London offices, 10 days in office every month.

Salary: £48,000 - £55,000 plus 10% bonus, pension, healthcare, life assurance, etc.

The keys to success with this role isn’t how well you can create a visually stunning dashboard. Or how scientific you can be in the analysis of customer data. Looking at why 0.1% of customers might say no or not respond to a campaign.

This is about being creative in the use of data in a marketing context. For example - through the analysis you've carried out, making recommendations on how to improve targeting by looking at past performance and applying this to future customer segmentation strategies, or working with the company’s data science teams on next best action models and how they could be incorporated and activated into marketing activities to deliver value.

Or creating data driven campaign strategies, leveraging new data assets either already within the business, or via third party partnerships which could provide potential value when activated in the right way within CRM campaigns. Either to drive personalisation, identify new potential trigger points and moments of truth with the customer which could lead to new customer journeys, or could be utilised to enrich existing campaigns which could elevate their performance.

Plus have the technical understanding of data tables to be able to sit down with data engineers and IT teams to explain what’s needed, how to get access to it, and then work on how to utilise it properly so that data field or asset can be made use of by the CRM team in their marketing campaigns.

You will be the subject matter expert on campaign data, in charge of making sure the right data is available to the CRM team to enable them to deliver a best in class customer marketing programme. Keeping one foot in the data strategy camp and the other in CRM analysis to ensure you have a full appreciation of what’s possible and how it’s impacting results for the team too.

From a technical perspective, all that’s needed is a solid stats background with a good handle on SQL. With experience analysing large relational databases within a CRM environment.

Alongside this, also have a natural curiosity and interest to want to look into the ‘why’ and what’s going on with customer behaviour and CRM campaigns.

What makes this opportunity so interesting?

Principally, it’s got to the people, environment and the employer brand itself.

To many, this employer is a destination one. Prolific and incredibly high profile. Their consumer champion status makes them a place people tend to want to become a part of because their ambition is to do good by the consumer. In doing so they also achieve good things for themselves in the process.

If you want to work in a place made up of impressive people and inspirational leaders, this is the place to be. The environment is one recognised for pace and ambition, yet remains kind and caring.

Secondly, it's going to be the journey this business is on. It's not commonplace for a company with a customer base in excess of 30m to be bold enough to completely revamp their CRM programme from the ground up - new martech, new capabilities, complete re-think of all customer journeys and the introduction of a completely new team - a data resource within the CRM team itself. Totally dedicated to supporting the CRM ops and CRM strategy functions.

This journey is relatively early on, just putting the finishing touches in place for the final couple of new hires to help realise the value opportunity that sits before them. There's a ton of quick wins coupled with potential longer-term strategic objectives to meet. All of which you'll become a part of when taking this role on.

It could be an exciting journey, certainly one with lots of career development opportunities ahead of it too.

Experience Needed

• An analytics pedigree from within a CRM or marketing related field is essential – so you understand things like segmentations and how to do them. What an NBA model is. How to look at campaign results and provide recommendations on target improvements
• Solid analytics skills, with the story telling/insight skill – not just report churning. So you know how to dissect and analyse large data sets. Identify trends in data, generate meaningful insights and translate them into recommendations for marketing use
• Got to have hands-on SQL skills and have experience of working with Cloud warehouses like Redshift
• Confident presentation skills
• Natural curiosity around the mechanics behind the ‘why’ in data findings and analytics outputs
• Comfortable in pacey environments like you’d expect in retail, digital or tech

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Marketing, Digital & Data
Blue Pelican
01892 507122
colin@bluepelican.com