• Category:
  • Type: Permanent
  • Salary: Up to £60,000 plus pension, health insurance, life assurance, 25 days leave, lots of perks and discounts
  • Job Reference: 1365
  • Consultant: colin.doree@bluepelican.com
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Role: Senior CRM Manager – Fashion & Lifestyle
Location: Central London office twice a week (no fixed days). Rest is work from home.
Salary: up to £60,000 base
Benefits: Pension, health insurance, life assurance, 25 days leave, lots of perks and discounts

How many times have you sat in conversations debating the right thing to do by the customer and brand, and ended up going with simply the one which actually delivers the highest projected commercial outcomes instead? Often to the detriment of the brand and customer.

How refreshing would it be in a business where what’s right for the customer and brand consistently wins?

What you’ll be handling will have Global impact, dealing with strategic initiatives which enhance customer experiences across every channel.

You’ll be joining the team for an iconic international fashion brand. Taking ownership of some major projects within their customer marketing, loyalty and CRM functions.

Although multi-channel on/offline in scope, a big element to this business is retail. They have a diverse offering which ranges from accessible fashion through to premium luxury, targeting high net worth, and customers who would drop up to £1m per visit. Some of the initiatives you’ll be dealing with include looking at customer strategies for how to engage with that kind of customer in channel.

At the heart of everything is data. The business has been pioneering the application of ground breaking AI and ML solutions for commercial purposes. Including the introduction of psychographic modelling into their customer segmentation.

In addition, you’ve got the opportunity to input to the company’s new global loyalty programme. They’re looking to create something different and unique, which connects the brand with the consumer in a more meaningful way than the traditional ‘points mean prizes’ or discount-based model created by most.

You’ll be working with a range of agencies and consultancies, each supporting different aspects of the customer marketing programme. This will include getting involved in the RFP to tender for the new loyalty programme too.

You’ll be working with region teams on the test and roll out of these Global initiatives. Taking the concepts to market, testing and measuring their impact. Reporting back on successes and establishing the business cases for scaling into global rollouts.

You won’t be handling any tactical campaign work. Your remit is always handling the bigger picture initiatives, creating business cases for investment and change, which leads to innovation and enhancement of the customer and brand experience in-life.

Supporting you on this journey will be a CRM executive, who will handle lots of the day-to-day project initiatives, as well as the minutia of any changes being implemented. They will also do a lot of agency liaison on project work to ensure delivery is met.

This is an incredible opportunity to join a brand who are breaking new ground through the commercialisation of data led solutions empowered by advances in AI and ML to create a cutting-edge customer marketing programme.


  • Got to have some experience or exposure to working in multi-channel CRM/Customer Marketing in the fashion/fashion retail space or luxury goods/brands space, or closely related industries
  • Have experience in working for big firms, so know how to navigate their complexity
  • Have worked on either regional or global initiatives before in the CRM/customer marketing space
  • Experience of loyalty marketing
  • Partnering/influencing mentality. Really effective with packaging up and selling in ideas and strategies to senior leadership
  • Good knowledge of personalisation strategies and innovative use of data in a customer marketing capacity


Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Marketing, Digital & Data
Blue Pelican
01892 507122

Every application will receive a response.

To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree

Email: colin.doree@bluepelican.com