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Role: Senior Digital Analyst
Location: West/Central London offices twice a week - 3 days from home
Salary: Base up to £65k plus benefits

Do you know you way around handling a GA4 migration?

What about CRO? And the ability to set up tests, looking into the why and how to implement it effectively so outcomes can be successfully tracked. Translating these into a series of recommendations on what to do and why.

These are the two biggest elements of what lies ahead over the coming 12 months.

You’ll be working for a drinks manufacturer within FMCG, they’re a globally renowned consumer goods giant with a stable of iconic brands. Their name synonymous with brand, marketing, business or economics majors doing case and thesis studies on how to drive competitive advantage through brand preference.

Over the coming year they’re carrying out a migration of 9 of those brands to the new GA4 tool. Working with the tracking specs which will outline what needs delivering. Setting up the tagging using Google Tag Manager, running tests to ensure it’s all working correctly.

Once up and running, the focus will evolve into CRO projects. Carrying these out with things like A/B testing, presenting findings and recommendations for improvements back to digital, marketing and product teams.

Measuring the impact of these changes made and translating them into case studies which showcases the overall business impact and business benefit.

Where this role is unique is that although you’ll be working with this FMCG giant at their head office.  You will be employed by their digital and marketing agency via an embedded solution which acts as an extension to the client team.

So you have the pacey and varied working environment of an agency, but with all the benefits of a client side role and the ability to see the business results and impact your work is having.

Similarly, whilst being engaged to work exclusively with this client initially, opportunities will arise for you to move to other accounts in future. Especially as the company’s digital and data offering has consistently been growing over the last couple of years and sees no signs of slowing.

This hire reflects this too, as it’s a new position to the team, born from an increased investment from the client into digital commerce. It’s a permanent position with a big roadmap of opportunity ahead of you. Helping this global icon improve their direct to consumer digital channels, driving additional revenue opportunities through enhanced insights which drive incremental improvements to conversion.


  • Good solid knowledge of Google Analytics, with knowledge of GA4
  • Ideally you’ve handled migration work before
  • Able to set up and execute conversion rate optimisation projects
  • Able to draw meaning from data, translating it into recommendations
  • Able to use Google Tag Manager
  • Good understanding of marketing and digital data within ecommerce

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Data
Blue Pelican
01892 507122

To learn more about this role, please apply or contact Colin directly on

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree