Senior Digital Analyst - Technical - CONTRACT

** Innovative, Global, Digital Agency **

• Variety of clients across luxury FMCG, automotive and luxury retail
• Inspirational function leader with substantial background across strategic analytics within digital companies (Google) and international reach (UK, US and Europe)

We are working on behalf of one of the UK’s most desirable digital agencies to work for, given their heritage in data and analytics.

Working across a range of clients in luxury FMCG and luxury retail, providing complex tracking solutions using different tagging techniques and technologies, QA and data validation for websites, mobile sites, apps and cross-channel campaigns.

You will help the team setup and maintain existing script automations and data pipelines

when required, as well as support the reporting process by retrieving and processing data, and update data based on a pre-defined report structure.

You will take a solutions focused approach, researching tactical solutions used by clients to evaluate and quantify the impact of digital efforts.

Position:         Senior Digital Analyst – Technical

Location:        Central London

Rate:                £350 - £450 per day

Term:                3 months+

Experience and Skills required

• Educated to degree level in a numerate or marketing related subject
• Strong experience of providing tracking and tagging solutions, ideally within an agency environment
• Experience in defining tracking specifications, QA and data validation for websites, mobile sites, apps and cross-channel campaigns.
• Experience of working within a data intensive organization or marketing agency
• Technical skills using tagging tools such as Google Tag Manager or Adobe Tag Manager
• Ideally additional skills using Data Layer and Google Analytics or Adobe Analytics a plus
• A passion for data, forecasting, modelling, statistics and hypothesis testing.
• Strong stakeholder management and presentation skills