Role:                     Senior Digital Marketing Executive
Location:             Maidstone based offices, likely 3 days a week
Salary:                  Up to £40,000 basic
Benefits:             Good performance based bonus, pension, 25 days leave plus lots more.

If you’ve got a ground knowledge of digital performance in place, and you’re the kind of person who’s analytical, driven and keen to do a good job and be recognised for your effort, you’re looking at just the right opportunity to shine.

Initially, you’ll be given ownership of one of their digital paid media channels. Looking after it’s performance. Setting up, testing, monitoring campaigns. Reporting the results and looking at the data to identify opportunities for optimisation.

There’s a roadmap in place to help you succeed, with step-stones, training and support to get you into a management role in the coming 12-18 months.

Once you’re comfortable and ready, you will be given the opportunity to expand your horizons. Stepping into the then take on the wider scope of ownership for the digital team, including all budgets and people management.

The second unique aspect about this is the company you’ll be joining. Whilst they’re not the biggest brand in the world, they are the biggest of their kind in the UK. Specialising in healthcare tech sold direct to the consumer, they’re part of a £4bn global organisation which manages to successfully maintain a true representation of a business with ‘strong family values’.

So what about the role itself?

It’s a fairly typical digital performance remit. Responsible for paid media and paid social campaigns. We’re looking at budgets in the £2.5m per annum range. With you being responsible for the end-to-end management of campaigns and their performance across all relevant paid search channels including social, PPC and display media.

You’ll have agency support, and you’ll not only be briefing out campaigns and ensuring the right ROI is being delivered back on the campaigns they deliver. But also digging into the various platforms like Ad Manager, Data Studio, etc. to check out performance of campaigns in flight and seeing opportunity to tweak and improve results.

When joining you will report to the Digital Marketing Manager, but will gradually be trained up to take over their remit as part of this succession plan.

The person you’ll be joining is someone with fabulous people skills and is a really good leader. In addition to her, you have a really strong leader in the head of function. Someone who’s helped drive some really impressive results through the direction she’s brought to the team. Yet also kept that highly engaging and motivating environment which people love being a part of.

They’ve got a big focus on ensuring their people are engaged, and that work and life are well balanced. It stems from their parent company and is something which has led to them having one of the longest staff tenures in industry.

KEY EXPERIENCE

• A digital marketing pedigree with a good understanding of at least one digital performance channel - PPC, Display or paid social
• You’re a gregarious, outgoing character who’s full of ideas and enthusiasm about what you do. Keen to learn, develop and progress within a business
• You understand the key elements around looking at performance and how to optimise online campaigns. You understand how to measure cost per lead, and how to carry out A/B testing
• You’re confident in your ability to work with agency partners. Briefing them out effectively, critiquing their responses and able to push back where necessary
• You’re confident with Excel and how to look at digital data and draw reasoned conclusions. Then translate them into a series of actions to deliver performance improvements for campaigns
• Good eye for innovation and trailing new things in order to continuously push the envelope
• You’re pro-active in your learning and can demonstrate how, in your career to date, you’ve been the kind of person who’s been confident tackling problems, skilling up on your knowledge gaps and love opportunities to grow and learn.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Practice Lead, Digital
Blue Pelican
01892 507130
max@bluepelican.com