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Role: Senior Digital Marketing Manager
Location: Andover, Hampshire – will be a 2-3 days a week in office vs home hybrid working set up.
Salary: £60,000 to £70,000 (based on experience) plus benefits

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A remit which is more than just owning digital performance and paid social
Where investment and media spend is growing
Without red tape and politics slowing me down
To have my voice heard where it matters, so I can affect decision making and strategy
Somewhere it’s not already all done and I’ll just cranking a handle. So I can make my own mark on things and build things my way
A business that’s going places and scaling because they’re really successful
Where I can build and lead my own team
I’d also like a really great line manager. Someone who will both inspire, support and champion me when necessary, and is just a really nice person.

This ones got them all ticked.

THE ROLE

Whilst digital performance plays its part, your role won’t ‘just’ be about that. As you’ll be taking ownership of everything digital to do with the customer – so will own traffic generation, lead nurturing, conversion optimisation and all digital customer journeys.

So will include PPC, SEO and paid social via Facebook. But there’s also the ramping up other channels like native, programmatic display and YouTube. Most of which haven’t been touched upon much yet.

In addition, you’ll be responsible for looking at how content in customer journey’s drive engagement and conversion metrics. Looking at all aspects of the funnel, and ensuring an optimal customer experience.

There’s a couple of agencies already who support with SEO and content across own site and social channels. But there’s a lot of scope for scaling capabilities and delivering improvements on what’s currently there.

You’ll also begin your journey with one direct report. But this business is in a growth phase, and just like how this role is a new hire to the business. There’s likely to be many more on the horizon as things continue to scale.

There’s a healthy budget in the millions to handle. Plus the latitude to look at new channel opportunities as they emerge, or you feel there’s opportunity there, which will notably come as they diversify their proposition offering to target new customer segments.

About the business

In just 6 years this company’s gone from start-up to market lead within its particular niche. Their business is continuing to scale at pace, which is why they’re scaling their marketing investment so much looking ahead to 2022.

It’s this scaling in spend which is driving their continued hiring. To scale out and mature their digital and marketing channels with more heavy-weight support.

It’s still a family owned and run business, so don’t expect anything corporate. But you will find you have a really supportive and inspirational manager in the Head of Marketing. Someone who really understands the mechanics of direct response marketing and will be a great champion for your work.

So if you’re interested in joining a place where you’d be more than just a cog within a production line, why not give this a try?

Key Experience Necessary

  • Decent depth of experience in digital marketing, both across digital performance and broader digital marketing disciplines
  • Good knowledge of social channels
  • Able to devise strategy and leading operational delivery
  • Comfortable in an agile, fast paced environment
  • Evidenced experience of delivering performance through agencies
  • Innovator, with an inquisitive mindset. You like to test and trial new things with a view to driving performance improvements
  • Analytical, and data savvy – can really dig into campaign performance data. You understand performance drivers and can evidence results of the programmes you’ve overseen
  • Confident in your subject matter and able to bring together strategies and ideas, putting them into action

 

Must be able to live and work in the UK unrestricted.

 

TO APPLY

 

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

 

Or, for a chat and more information please contact me on:

 

Max Tullis-Turner

Senior Consultant, Digital

Blue Pelican

01892 507130

max@bluepelican.com

 

Every application will receive a response.

 

To learn more about this role, please apply or contact Max directly on max.tullis-turner@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on to discuss this and other vacancies that may suit.

Max Tullis-Turner

Email: max.tullis-turner@bluepelican.com