Location: Hybrid (Remote & South East)

Role Type: Full-time

About the Role

Are you a tech-savvy Business Analyst who thrives at the intersection of business strategy and software technology?

This organisation is looking for a Technical Business Analyst to join their internal IT team. Acting as a vital bridge between business stakeholders, technical team, and external vendors, you will lead technology initiatives from initial concept through to testing, delivery, and ongoing adoption.

This is a hands-on, business-focused role designed for someone who understands how software applications work, can read and interpret code, and is passionate about streamlining processes and managing internal systems, including Content Management Systems (CMS).

Key Responsibilities

• Business Analysis & Systems Delivery: Gather requirements, write functional specifications and user stories, manage backlogs with the Head of IT, and document end-to-end process workflows.
• Systems & CMS Management: Support, configure, and evaluate Content Management Systems (CMS) and enterprise business applications to ensure effective digital content and information delivery.
• Technical Integration & Problem-Solving: Read and interpret application logic/code to troubleshoot issues, understand database structures and APIs, and evaluate integration opportunities.
• Change Control & Project Delivery: Coordinate change control processes, risk assessments, project rollouts, and User Acceptance Testing (UAT).
• Process Improvement & Automation: Challenge existing workflows to identify opportunities for automation, efficiency gains, and system enhancements.
• Information Security & Governance: Support the Head of IT with ISO 27001 readiness, supplier security assessments, and risk compliance.
• Stakeholder & Supplier Management: Translate complex technical concepts for non-technical colleagues and manage vendor relationships constructively.

What We Are Looking For

• Proven BA Experience: Prior experience in a BA, Technical BA, or Business Systems Analyst role.
• CMS & Systems Experience: Practical experience working with, configuring, or implementing Content Management Systems (CMS) and core business applications.
• Technical Literacy: Solid understanding of the SDLC, database structures, APIs, and the ability to read/understand application code logic.
• Delivery Focus: Experience managing project lifecycles, UAT, change control, and system rollouts.
• Strong Communicator: Excellent ability to engage with non-technical users and build strong cross-functional relationships.
• Desirable Extras: Experience with SQL, Git/GitHub, Power BI, AI development tools, or ISO 27001 security standards.

Why Apply?

If you bring an analytical mindset, technical curiosity, and practical problem-solving skills, we offer an opportunity to drive meaningful digital transformation within a modern professional services organisation

To apply, please submit your CV and a brief cover letter outlining your technical background and BA experience.

Legal 500 law firm who have been established for many years are looking to grow their employment law department by recruiting at additional lawyer.  

This role will involve managing both contentious and non-contentious employment matters acting mainly for employers.  

This firm offer tons of flexibility and hybrid working (which is set to stay) and are a genuinely fantastic place to work - they are hugely friendly, ambitious, and are heavily investing in their employees to make the firm (and everyone in it) the greatest it can be.

The employment team deal with a high quality client base and caseload and the firm are very highly ranked in the Legal 500 and Chambers.  

You are likely to have at least 2 years PQE in employment law and will ideally have experience of acting for employers and employees.  An interest in networking and business development would be an advantage and you will be a team player who is keen to be part of a hugely collaborative department.

This role could be full time or 4 days per week.

For more information please contact Julie Fernandes.

Top 100 law firm based in West Kent are currently looking to recruit an additional lawyer into their award winning private client team.  This team is one of the largest private client teams in Kent and they deal with top quality work, acting for both high net worth and international clients.  The role will involve probate, wills, LPA's, estate planning and administration and tax and trusts planning.  Initially this will start as a broad role but you will have the opportunity to specialise more later on should you want to.

This is a fantastic opportunity to join one of the best firms in the South East and be involved in a variety of private client work, the quality of which you would normally only expect to get in London.  

This is a mid level position and therefore applications are welcome from qualified Solicitors or Legal Executives ideally with 3+ years experience in private client work, ideally including some experience of working with high net worth clients.

On offer is hybrid working (3 days per week in the office and 2 days WFH), flexibility, very impressive salary, comprehensive benefits package, bonus, and the opportunity to learn from some of the best private client partners in the South East.

The firm are also offering to put the successful applicant through the STEP qualification.

They have an impressive central modern office easily commutable from many Kent towns including Sevenoaks, Tonbridge, Tunbridge Wells, Maidstone, Bromley, Orpington, Dartford.  It is also commutable from areas of Sussex including Crowborough, Uckfield, Lewes, Haywards Heath.  

For more information please apply or contact Julie Fernandes.

Leading, well established and friendly law firm in Kent, are currently recruiting for a mid level commercial property solicitor to join their Sevenoaks office.

This role involves joining a small collaborative team, who handle a range of real estate matters from large commercial properties/land to light commercial property work and everything in between.

Applications are welcome from qualified solicitors or legal executives who ideally have at least 2 years PQE in commercial property.  

You will join a very friendly and informal firm, albeit very professional.  This firm are also known for their progression opportunities, with many of the partners having joined at a junior level.

On offer is a competitive salary, lots of flexibility and hybrid working (3 days per week in the office).  This is a full time role but they are very happy to consider lawyers looking to work 4 days per week or 5 shorter days.

For more information please contact Julie Fernandes.

Leading Kent law firm are currently recruiting into their award winning property disputes department.

This team deal with a variety of property disputes acting for both commercial and residential clients.

This role gives the opportunity to handle a quality caseload with high quality clients along with offering fantastic prospects for progression and advancement in the firm.  Many of their lawyers joined them in a junior role and are now partners.

Also on offer is hybrid working (2 or 3 days per week in the office) lots of flexibility and a genuinely friendly and supportive team.  

Applications are welcome from qualified solicitors or legal executives who ideally have 2+ years PQE in property litigation.  

Please also apply if you are an experienced property litigator (but not qualified) or you have a more generalist litigation background but still have solid experience in property disputes.  

For more information or a confidential discussion then please contact Julie Fernandes.

Highly ranked boutique law firm in Kent are looking to recruit a property development solicitor to join a very busy and friendly team.

This team act for a variety of property developers (both big and small) on residential developments and plot sales around London and the surrounding areas.  

The ideal applicant will have some property development experience but my client is happy to consider solicitors with a strong property background (either residential or commercial property) who would be keen to be involved with development work.

This is a mid to senior level position and therefore it is anticipated that you will have at least 4 years PQE.

This firm are very friendly and modern and offer lots of flexibility and hybrid working.  They are based in West Kent.

For more information please contact Julie Fernandes.

Employment Solicitor (NQ-1) - East Kent - Hybrid working

Blue Pelican is seeking a dedicated Employment Solicitor to join a reputable law firm in East Kent on a permanent basis. This role is ideal for qualified or soon to be qualified solicitors with a background in employment law, looking to advance their career within a dynamic legal environment.

The successful candidate will demonstrate excellent communication skills, a strong understanding of employment law, and a proactive approach to client service. Previous experience in employment law (either PQE or during training) is essential.

Join a supportive team where your expertise will be valued and further developed. This is a fantastic opportunity for those seeking a challenging and rewarding role in East Kent.

Blue Pelican is representing a reputable legal firm seeking a Senior Associate or Partner to specialise in Contentious Probate. This exclusive role is based in East Sussex, offering the potential for hybrid working arrangements to suit your needs.

The ideal candidate will be a qualified Solicitor with extensive experience in contentious probate matters, including dispute resolution involving estates, wills, and trusts. You will have a proven track record of managing complex cases and delivering exceptional client service.

If you are an ambitious solicitor looking to take the next step in your career within a supportive environment, this opportunity is perfect. Join our client’s dynamic team and contribute to high-profile contentious probate cases.

For more information about this role or to submit your application, please contact Julie Fernandes.

Long established leading Kent law firm, highly ranked in the Legal 500 and Chambers, are currently recruiting into their impressive corporate and commercial team.

This is a small but growing team who handle a variety of corporate and commercial work, including high value and complex corporate transactions for an impressive client base.

This is a mid level role and therefore applications are encouraged from qualified solicitors or legal executives with at least 1 years PQE in corporate work.  You will have solid experience in corporate transactional and M&A cases and any commercial experience would be a plus, although the roles focus is more on the corporate side.

This firm offer an extremely friendly and relaxed culture and a genuine work/life balance.  They offer hybrid working (3 days per week in the office), flexibility on hours and a great salary, bonus and benefits package.

Most importantly, as this is a small team currently, the progression prospects are very real and therefore if you are ambitious and really want to progress your career within a leading firm, then this role is perfect for you.

For more information please contact Julie Fernandes.

The ideal candidate will have demonstrated experience in civil litigation and dispute resolution to include experience in property disputes. You will be involved in a varied caseload, providing high-quality advice and support to clients involved in disputes across various sectors. A strong understanding of litigation procedures and excellent communication skills are essential.

This is an excellent opportunity for a proactive and dedicated solicitor to develop their career within a supportive environment. The firm values motivated individuals with a passion for dispute work and a commitment to delivering exceptional client service.

If you are looking to specialise further in disputes and litigation, this role offers a chance to work on engaging cases within a forward-thinking team in Kent. Apply now to take the next step in your legal career with a firm committed to professional development.

Top 100 law firm are currently looking to recruit a mid to senior level Employment Lawyer into their Central London office.

This firm are simply one of the best - they offer exceptional quality work and clients, but also offer a genuine work/life balance that you normally would not get at other London law firms.

The culture is friendly and relaxed, but very professional, they offer hybrid working (3 days per week in the office), lots of flexibility and just a great place to work.

This role is to join their highly ranked employment law team, who handle high quality work acting mainly for employers on both contentious and non-contentious matters.  It is a mid to senior level position and therefore you are likely to join at senior associate level and will have 4+ years PQE.

They are happy to consider applicants who wish to work full time or 4 days per week.

For more information please contact Julie Fernandes.

Modern Legal 500 law firm based in mid Kent, are currently looking to recruit an experienced Employment Solicitor to work closely with the legal team but also the HR team at the firm.

The role will involve handling both contentious and non-contentious employment law matters, along with working closely with HR on contentious HR matters too.  

You must be able to work unsupervised and therefore it is anticipated that you will have at least 4 years PQE in employment law.  You must be a qualified solicitor or legal executive and any commercial experience would be an advantage but not essential.

This is a part time position and my client are happy to look at someone wanting to work 3 or 4 days per week, or they are also happy to consider someone looking to work 5 days per week but shorter days - there is plenty of flexibility.

On offer is a very competitive salary, bonus and commission package.

For more information please contact Julie Fernandes.

I am assisting a well-established and growing law firm, to expand their team of Partners. The firm has a reputation for providing exceptional legal services to clients across various sectors such as; Private Client, Corporate, Commercial, Banking, Dispute Resolution/Litigation, IP, Real Estate, Tax, IT, Employment, Regulatory, Fintech etc 

The firm work on a consultancy model and they are described as combining the best parts of private practice and consultancy. The firm was established by the Partners (a former CEO & a consultant at a leading fee share firm) as they recognised and understood the typical pain points of a consultancy model and put plans in place to keep a strong Commercial brand, a measured recruitment process and fantastic culture/retention rates.

What they are doing differently

• Recruitment process to ensure they are recruiting not only the best talent, but also ensuring a great cultural fit (not just recruiting based on extent of following)
• Have an uncompromising approach to quality
• Maintaining a collaborative, energetic & enthusiastic approach (no silo mentality)
• Access to teams to support you with Compliance, Finance, Admin, Marketing, as well as support from paralegals. This enables you to focus on building your practice and benefits your clients.  And allows you to go on holiday knowing your work/clients are covered.
• Support provided during restrictive covenant periods – they understand that solicitors sometimes have restrictions in place when moving to a new firm, so during the interview process they will be able to discuss what work can be internally directed to you, while you continue to build your client base. The managing partners will work with you closely on marketing & BD initiatives.
• They maintain a busy & active social calendar, both face to face and virtually. This helps create a great culture, even though the Partners work all across the UK/Internationally.

What you get

• Take home 75% of your billings + referral fees are set between 10-30%.
• You decide when, how and where you work (you can achieve a genuine work life balance) - Remote working as standard
• Take as many holidays as you want
• A firm that nurtures and inspires a team culture
• Opportunity to work with talented and well ranked Partners
• Work for a recognised award winning firm
• A huge support network for you to utilise

Requirements

• Client following of £130,000+
• 10+ PQE (although I will consider candidates with less, that have great experience)
• The firm are looking for people that will be a great culture fit, are personable, approachable and collaborative.

Location: UK (Remote working available, with offices to use in London, Birmingham & Manchester)

Remuneration: 75% of your billings

Legal 500 law firm who have been established for many years are looking to grow their employment law department by recruiting at additional lawyer.  

This role will involve managing both contentious and non-contentious employment matters acting mainly for employers.  

This firm offer tons of flexibility and hybrid working (which is set to stay) and are a genuinely fantastic place to work - they are hugely friendly, ambitious, and are heavily investing in their employees to make the firm (and everyone in it) the greatest it can be.

The employment team deal with a high quality client base and caseload and the firm are very highly ranked in the Legal 500 and Chambers.  

You are likely to have at least 2 years PQE in employment law and will ideally have experience of acting for employers and employees.  An interest in networking and business development would be an advantage and you will be a team player who is keen to be part of a hugely collaborative department.

This role could be full time or 4 days per week.

For more information please contact Julie Fernandes.

Leading Kent law firm are currently looking to recruit an experienced residential conveyancer for their Canterbury office.

This role will involve managing a high quality, low volume caseload, with plenty of secretarial support.  This firm feel that emphasis should be on providing a high quality professional service to clients, rather than managing a high volume caseload, where client care is bottom of the list.

They are happy to consider qualified solicitors, legal executives or licensed conveyancers and are also very happy to consider experienced conveyancers too.  You must just have at least 5 years experience of managing a residential property caseload from start to finish.

On offer is a highly competitive salary and benefits package and achievable bonus.  Flexibility and hybrid working comes as standard.  This is genuinely a lovely place to work where staff are treated with the value and respect they deserve.

For more information please contact Julie Fernandes.

Leading Kent law firm with an outstanding reputation are currently recruiting for a residential conveyancer for the Maidstone office.

The team handle a high quality, low volume, residential property caseload, dealing with a variety of work - sale & purchase of leasehold and freehold properties, registered and unregistered land.

This is a fantastic opportunity to deal with quality work, in a friendly and flexible environment, offering hybrid working, flexible hours, a very competitive salary and benefits package and great progression.

Applications are welcome from qualified solicitors, legal executives or licensed conveyancers and you will be confident managing your own residential conveyancing caseload from start to finish.

You will get full secretarial support in this role.

For more information please contact Julie Fernandes.

Contract: 3 months
Day Rate: Up to £280 per day
Location: Central London, hybrid working (2 days per week in the office)

We're looking for a CRM Data Manager to join an established marketing function on an initial 3-month contract, taking ownership of customer marketing data which support a portfolio of consumer-facing products and services.

This is a hands-on role, combining strong SQL and database management skills with an understanding of how customer data supports effective CRM activity, from campaign targeting and segmentation through to customer retention and cross-selling.

You'll be responsible for maintaining the quality, integrity and accessibility of customer data, ensuring it's structured effectively, managed appropriately and can be used to support commercially focused marketing activity.

What you'll be doing

• Using SQL to interrogate customer databases, build queries and extract targeted audiences for CRM and marketing campaigns.
• Managing customer data quality, accuracy and integrity across multiple products and customer databases.
• Working closely with CRM and marketing colleagues to identify customer segments, support retention activity and uncover cross-selling opportunities.
• Producing database extracts, reports and customer insights to support marketing, commercial and wider business teams.
• Overseeing customer data flows and mapping, ensuring information is captured, maintained and transferred accurately between systems.
• Supporting GDPR compliance, investigating customer data queries and ensuring appropriate data management practices are followed.
• Maintaining and developing customer data policies and processes to improve consistency, efficiency and reliability.

What we're looking for

First and foremost, you'll need to be confident working directly with customer databases, using SQL to extract, manipulate and analyse data.

We're particularly interested in people who combine technical competence with commercial awareness. Someone who understands not just how to work with data, but why it's needed and how it contributes to better marketing performance.

You'll bring:

• Strong SQL skills and a good understanding of relational databases.
• Advanced Excel skills, with experience handling, analysing and reporting on customer data.
• Previous experience working with CRM, marketing or customer databases.
• Strong analytical skills and excellent attention to detail.
• An understanding of GDPR and customer data management requirements.
• The ability to work independently, manage competing requests and deliver accurate outputs.
• Commercial awareness, particularly around how customer data can support segmentation, retention and revenue growth.

Experience with Salesforce Marketing Cloud and/or Service Cloud would be advantageous, although isn't essential.

This role could suit an experienced CRM Data Analyst, Marketing Data Analyst or CRM Data Manager who enjoys being hands-on with SQL, customer segmentation and data management.

Want to apply? Here's how:

Applicants must have the right to live and work in the UK.

You can share your LinkedIn profile (although please make sure there's more than just job titles listed) or email me your CV.

Alternatively, if you'd like an initial conversation to find out more about the opportunity, please contact:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: London, hybrid working (3 days in the office)
Salary: £40,000 to £50,000 + 10% bonus + benefits

This is an opportunity to join an independent iGaming business that's experiencing significant international growth.

To put some numbers behind that, the team you'd be joining has grown by 1,200% over the last four years. During that same period, the business has expanded into 10 new international markets and introduced four additional brands to its portfolio.

It's an international success story, with brands that appeal to casual players. People who enjoy dipping in and out of games when they've got a few minutes to spare, rather than spending long periods playing.

The Social Media function is split into two areas: brand-led content and performance-focused paid social. This role sits firmly in the performance camp, where customer acquisition, conversion and commercial returns are what matter.

It's a management-level appointment, initially operating as an individual contributor. However, with the business continuing to scale, there's an expectation that the role could take on one or two direct reports within the next 6 to 12 months as the paid social function grows.

Your remit will involve managing international campaigns at scale, working with substantial budgets and driving the performance metrics that genuinely impact the bottom line.

This isn't a big, corporate environment either. The business is more entrepreneurial than many of its competitors, with relatively flat structures and good access to senior decision-makers. You'll have visibility with senior executives, including the CEO, and the opportunity to make a real impact.

Career progression can happen quickly here, particularly if you're ambitious, commercially minded and know how to deliver results.

The company also invests in developing its people, with access to professional development and courses covering leadership, management, marketing and more.

What you'll be doing

You'll take ownership of paid social activity across assigned international markets, with responsibility for:

• Campaign management and optimisation: Managing campaign setup, execution, budget pacing, optimisation and compliance across multiple platforms and markets.

• Commercial performance: Working with substantial budgets, focusing on acquisition costs, conversion rates, player value and customer lifetime value to ensure campaigns deliver meaningful commercial returns.

• Reporting and analysis: Producing daily, monthly and quarterly reporting, using performance data, attribution insights and customer value metrics to identify opportunities and inform decisions.

• Creative collaboration: Working with brand and creative teams to develop and optimise campaigns, balancing upper-funnel activity with a clear focus on acquisition performance.

• Tracking and measurement: Working closely with data and technical teams to ensure campaign tracking, tagging, attribution, landing pages and links are correctly configured and performance can be measured reliably.

• International campaign strategy: Adapting activity to different markets, recognising that audience behaviour, creative response, cultural nuances and commercial opportunities will vary from one country to another.

• Continuous improvement: Identifying opportunities to improve automation, efficiency, processes and technical capability across the paid social function.

What you'll need to be good at

First and foremost, you need to come from a performance-focused paid social background.

We're looking for someone who understands how to drive conversions and deliver a measurable commercial return from paid social campaigns. This isn't a role focused primarily on brand awareness, engagement or organic social content.

Beyond that, here's what matters:

• Relevant paid social experience: You'll have a solid track record managing conversion-focused campaigns across platforms such as Meta, TikTok and/or Snapchat. Your experience could have been gained in-house or within an agency.

• A commercially focused mindset: Experience within iGaming would be advantageous, but it's not essential. Backgrounds in ecommerce, retail and other performance-driven industries can translate well. What's important is your ability to understand the commercial mechanics of a campaign, including CPA, player value, lifetime value and what makes acquisition profitable.

• Strong communication skills: You'll be reporting on paid social performance to stakeholders at all levels, potentially including the CEO. You'll also be working with colleagues across international markets, so you need to communicate clearly and confidently, both verbally and in writing, and be comfortable adapting your approach to different audiences.

• The ability to manage complexity: Although this is a brand-side role, the environment operates in some respects like an internal agency. Think 10+ international markets, 5+ brands and stakeholders across different countries, all looking to you for paid social expertise. You'll need to balance competing priorities, manage expectations and keep multiple campaigns moving without losing sight of performance. It's fast-paced, varied and no two markets are quite the same.

• Analytical and technical capability: You'll be comfortable working with large datasets, reporting tools and attribution models. Strong Excel skills are expected, while experience with mobile measurement platforms such as AppsFlyer, or visualisation tools such as Tableau, would be beneficial. You'll also understand campaign tracking, tagging and attribution, including Google Tag Manager (GTM).

• People management potential: Ideally, you'll have managed someone previously, although experience mentoring or developing junior colleagues would also be valuable. You don't need to be an established people manager, but you should have the appetite and potential to take on that responsibility as the team expands.

Finally, you'll need to be confident presenting your recommendations, challenging assumptions where appropriate and explaining what the numbers actually mean. The strongest candidates will be able to move comfortably between detailed campaign analysis and bigger-picture commercial thinking.

The package

• £40,000 to £50,000 base salary

• 10% annual bonus

• Hybrid working, 3 days per week in the London office

• Private healthcare

• Life insurance

• Pension scheme

• 24 days' annual leave, increasing with service

• Regular company events and team activities

• Investment in professional development and training

Want to apply? Here's how:

Applicants must have the right to live and work in the UK.

You can share your LinkedIn profile (although please make sure there's more than just job titles listed) or email me your CV.

Alternatively, if you'd like an initial conversation to find out more about the opportunity, please contact:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: Hybrid working, Central London offices, 10 days in every month.

Salary: £40,000 - £50,000 plus pension, healthcare, life assurance, etc.

Engagement: Fixed term, 9 months

You’ll join a specialist CRM Operations team responsible for building and delivering sophisticated, highly personalised customer campaigns through Braze.

Working in an incredibly data rich environment and a company who are recognised as being top of their game in the CRM space, you’ll help turn customer data and campaign plans into accurate, relevant communications across email and other CRM channels.

The Role

You’ll be responsible for building customer audiences, configuring campaigns and supporting the delivery of both automated journeys and one-off communications.

Your main focus will be broadcast messaging and newsletters, a busy area of the CRM programme that supports multiple products and customer groups. You’ll work with teams across CRM planning, content marketing and wider business functions to coordinate activity, manage competing priorities and keep campaigns moving to schedule.

The role sits on the more technical side of CRM delivery. You won’t be expected to code, but you’ll need to be comfortable working within campaign platforms, handling detailed data requirements and carrying out thorough quality assurance checks.

Key Responsibilities

• Build and manage CRM campaigns, automated journeys and customer audiences within Braze
• Use customer data to create accurate audience segments and personalised communications
• Deliver both automated, always-on campaigns and manual, one-off activity
• Support the creation of dynamic and personalised content across CRM channels
• Manage the delivery of broadcast campaigns and customer newsletters
• Coordinate campaign requirements across CRM, content and planning teams
• Review content and complete quality assurance checks before campaigns go live
• Manage campaign schedules, priorities and deadlines across a busy delivery calendar
• Support campaign optimisation through A/B testing and continuous improvement
• Identify and resolve campaign build or delivery issues

Martech Stack

You’ll work with a modern CRM and marketing technology stack that includes:

• Braze
• Movable Ink
• Jacquard
• Taxi for Email
• Email HTML

A basic understanding of HTML would be useful, particularly when reviewing or troubleshooting email campaigns, although this is not a development role.

About the company

This is a digital marketplace and one everybody knows. They’re mission driven, highly commercial and have one of the best CRM practices you’re likely to come across in any industry.

Their offices are located in Central London, within easy reach of a number of tube stations, not far from Shoreditch and Liverpool Street. But their working set up is hybrid, typically 2 days in office a week. The option is there to do more if you like, and the office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by likeminded people who enjoy spending time with each other.

Experience Needed

• Must have a solid understanding of Braze, if you’ve had some exposure to working with Decisioning Studio, that would be amazing. But we recognise that’s very new.
• Good understanding of how to build customer journeys (canvases and campaigns) and apply an overlay of lifecycle marketing to these
• You have experience of working with dynamic content and personalisation
• Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
• Appetite for continued learning and development. Always open to picking up a new skill or technology (as you will learn Decisioning Studio in this role if you don’t know it already)

 Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter
Blue Pelican
01892 507122

Welwyn Garden City | Hybrid - one day a week
Circa £45,000
Six-month fixed-term contract

You need to be someone who can do more than manage a CRM project from the sidelines with this opportunity.

You’ll need strong CRM and customer journey experience, enough hands-on capability to build and adapt HTML email templates, and the judgement to know what a good campaign, journey or automation should look like.

Just as importantly, you’ll be the person keeping the whole programme moving.

There will be multiple workstreams, stakeholders, agencies, developers, operational teams and competing priorities to manage. You’ll need to be organised, commercially aware and confident enough to challenge, push back and reset priorities where needed, rather than simply taking requests and passing them on.

The CRM strategy and customer journey direction are already in place. Your job is to turn that thinking into something that works.

You’ll be working principally within Zoho (prior experience with this isn't important), helping build and launch automated customer journeys, workflows, campaigns and communications, while managing the wider implementation through testing, launch and optimisation.

What you’ll be doing

You’ll take responsibility for the delivery of CRM activity across the customer journey, working across marketing, operations, creative, technology and external partners.

That will include:

• Managing the CRM implementation plan, milestones, priorities, risks and dependencies

• Keeping multiple CRM workstreams moving at the same time

• Building and rolling out automated customer journeys and campaigns

• Turning existing journey maps and business requirements into practical CRM activity

• Building and adapting responsive HTML email templates

• Configuring workflows, automation, segmentation, triggers and campaigns

• Coordinating developers, agencies, platform partners and internal stakeholders

• Managing stakeholder expectations and pushing back constructively where requirements, timings or priorities need to change

• Testing journeys and campaigns before launch and resolving issues

• Running A/B testing and identifying opportunities to improve conversion and engagement

• Monitoring customer behaviour, conversion and drop-off through the journey

• Developing reporting that helps the business understand what is working and what needs to change

What we’re looking for

You’ll already have solid CRM experience and be comfortable getting involved in the detail rather than managing delivery entirely through other people.

You should have:

• Good experience delivering CRM, lifecycle or marketing automation activity

• Strong knowledge of customer journeys, segmentation, automation and campaign delivery

• Practical HTML skills, particularly building or adapting responsive CRM/email templates

• Strong project management skills and the ability to manage several priorities and workstreams simultaneously

• Experience coordinating stakeholders, developers, agencies or other delivery partners

• The confidence to challenge requirements, manage expectations and keep delivery on track

• A good understanding of testing, optimisation and CRM measurement

• The judgement to recognise what good CRM execution looks like and identify when something needs improving

• Experience with a CRM platforms such as Salesforce, HubSpot, Braze, Bloomreach, Microsoft Dynamics or similar could also translate well - it doesn't have to be Zoho.

• Experience working within a multi-site, multi-location or multi-brand organisation would also be particularly relevant.

This isn’t a CRM strategy role where you’ll spend six months producing plans. Equally, it isn’t a technical developer position.

It sits in the middle: CRM expertise, hands-on implementation and strong project delivery skills.

Want to apply?

You can send me your LinkedIn profile or CV. It doesn’t need to be completely up to date. We can sort that out if the opportunity looks right.

Alternatively, contact me for a confidential conversation and I can talk you through the role in more detail.

Colin Doree | Recruiter
Blue Pelican
01892 507122

Central London, West End - hybrid, 3 days office based
£40,000 to £53,000 + bonus + benefits

This is a role for a Paid Social expert who wants pace, scale, budget, international reach and the creative freedom to make a visible commercial impact, whilst also holding a highly visible role within a team of paid social specialists, taking lead on Paid Social campaigns across a range of countries, handling campaigns end to end.

It’s a performance-led role, so they need someone who is comfortable with the technical side of activation. Things like pixels, Conversion API, tracking and optimisation all matter.

You’ll be joining a team of 5 who make up the paid social team. Sitting alongside is the brand and content social team too – they take care of things like CTR’s, video views and getting eyes on social feeds. That’s not your world. Yours is focused on driving acquisition funnels and conversion metrics. Talking about ROAS and CPA’s.

Meta is the primary channel, with TikTok and Snapchat following up alongside, taking responsibility for campaign setup, optimisation, reporting, budget management, creative testing and stakeholder engagement.

You’ve got to be comfortable looking at data, understanding what it’s really telling you, then turn that into better campaigns, sharper creative briefs, cleaner targeting, stronger reporting and improved commercial performance.

You’ll be working closely with internal teams across brand, data, CRM, digital and market leads, so the ability to explain campaign performance clearly is important. Not just what happened, but why it happened and what should happen next. Coming from an appreciation of how the platforms get their info in the first place, so a real appreciation of the setup and tracking side will be important too.

What you’ll be doing

You’ll manage paid social campaigns across assigned international markets, taking ownership of setup, optimisation, budget pacing, creative coordination and compliance checks.

You’ll produce daily, monthly and quarterly reporting, using performance data, attribution insight and customer lifetime value to shape decisions.

You’ll work with brand and creative teams on upper-funnel activity, while staying close to acquisition performance.

You’ll help ensure tracking, tagging, landing pages and campaign links are properly set up, working closely with data teams to make sure performance is measurable and reliable.

You’ll adapt activity by market, recognising that audience behaviour, creative response and cultural nuance will not be the same everywhere.

You’ll also identify opportunities to improve automation, efficiency and technical capability across the channel.

What you’ll need

• You’ll probably have around a solid background in paid social under your belt already, with a strong track record managing campaigns across platforms such as Meta, TikTok and/or Snapchat. This could have been established either brand side, or within an agency environment.
• You’ll be comfortable managing meaningful budgets and multiple campaigns at once, ideally across more than one market.
• You’ll need strong analytical skills, with experience using reporting tools, attribution models, mobile measurement platforms such as Excel is a given. If you’ve used AppsFlyer, Tableau or similar visualisation tools will be beneficial.
• You should have a good understanding of tagging, tracking and attribution, including GTM.
• You’ll also need to be confident presenting insight to stakeholders. The best person for this role will be able to move between detail and bigger-picture thinking without getting lost in either.

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK.

You can share your Linked-in profile (but please ensure there’s more than just job titles listed) or email me a CV.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122

With so many industries, as a marketer, finding the USP in the product and being able to amplify that sell can be a challenge. The product can be dry, lacks character or doesn’t necessarily hold powerful or emotive USP’s with the customer.

With this, that’s easy – and it’s because the sell is all about feelings, memories and emotions. But it’s also centred around a product people love.

Their Holidays….

As the CRM Marketing Manager, your role will be owning the lifecycle marketing programme for their holiday segment – sitting at the intersection of CRM strategy, campaign execution and commercial impact. With responsibility for the technical build, test, deployment and optimisation of CRM journeys. As well as coming up with new campaign concepts and CRM strategies which could potentially yield value and benefit for the programme overall.

You’ll manage an experienced CRM Executive, responsible for their development and growth in the business. Around you will be a wider CRM function of 7, and you’ll be reporting to the head of division. It’s a commercially focused role, looking to drive customer engagement and incremental revenue through data-led marketing programmes covering the whole consumer lifecycle.

You will lead the delivery of lifecycle communications across channels such as email, app and direct messaging, leveraging rich data sets to create highly personalised journeys that guide customers from initial inspiration through booking, in-stay engagement and future re-booking.

If you enjoy combining hands-on technical CRM operations with strategic thinking which drive commercial outcomes, this role offers the opportunity to do both.

The Role

As Customer Lifecycle Marketing Manager, you will oversee the planning, build and optimisation of lifecycle campaigns that support holiday sales and customer engagement across the full booking and re-booking journey.

Working closely with commercial, digital and brand teams, you will translate trading priorities into targeted campaigns while continually identifying opportunities to improve performance through personalisation, automation and testing.

Key Responsibilities

Lifecycle Campaign Strategy and Delivery

• Develop and implement lifecycle marketing initiatives that drive bookings, ancillary sales and repeat visits
• Build and optimise automated journeys across key stages of the customer lifecycle including pre-booking, post-booking, during stay and re-engagement
• Deliver personalised campaigns across channels such as email, app messaging and SMS
• Ensure campaigns are delivered accurately and on time from concept through to execution

CRM Operations and Platform Management

• Build and manage customer journeys within a CRM/CDP environment (Bloomreach preferred)
• Implement behavioural triggers and always-on lifecycle programmes
• Analyse campaign performance and identify opportunities for optimisation and incremental revenue
• Use segmentation and personalisation to deliver more relevant communications at scale

Commercial and Strategic Contribution

• Translate trading priorities into CRM campaigns that support holiday sales, upgrades and ancillary purchases
• Develop new campaign concepts and lifecycle initiatives that increase engagement and customer value
• Use data and customer insight to answer commercial questions and guide campaign planning

Stakeholder Collaboration

• Work closely with teams across marketing, digital, data and commercial functions
• Present campaign plans, insights and results to senior stakeholders
• Support wider marketing activity by ensuring CRM integrates effectively with paid and owned channels

What We’re Looking For

We are looking for someone who combines technical CRM expertise with commercial thinking. You should feel comfortable both building campaigns and shaping the strategy behind them.

Experience

• Proven experience delivering CRM or lifecycle marketing campaigns end-to-end
• Strong experience working with an ESP or marketing automation platform
• Experience building automated customer journeys and personalised communications
• Background in hospitality, leisure, travel or another customer-centric industry is highly desirable

Technical knowledge

• Experience with Bloomreach is highly desirable - Other platforms such as Salesforce Marketing Cloud, Braze or similar ESPs will also be considered.
• Working knowledge of HTML/CSS for email, JSON for App push

Skills

• Strong understanding of customer lifecycle marketing and behavioural triggers
• Ability to translate commercial goals into effective CRM campaigns
• Analytical mindset with a focus on optimisation and performance improvement
• Confident communicator who can explain campaign strategy and results to stakeholders
• Comfortable working in a fast-moving commercial environment
• Experience managing people is beneficial, but experience in mentoring and developing more junior talent will be a minimum need

Benefits

• £48,000 – £55,000 base salary
• 15% performance based bonus
• Hybrid working (3 days in the office)
• On-site parking available
• 25 days holiday (plus option to buy/sell more)
• Pension scheme
• Life assurance
• Enhanced maternity/paternity leave
• EV car leasing scheme (via salary sacrifice)
• Discounted holiday stays, retail discount scheme, discounted utilities, etc.

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK.

You can share your Linked-in profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122

This opportunity represents a chance to join a team who reflect one of the UK's very best in the CRM space and have been recognised for it. It also affords the following:

• The best martech stack available in CRM combining to drive hyper-personalisation at scale, autonomous execution and AI driven platform capabilities
• One of the largest customer bases and richest data estates to play with in the UK which helps power the above
• A team who have won multiple industry awards
• A project with huge potential to drive incremental customer value through cross and upsell

The role you’ll be taking on specialises in CRM campaign planning and campaign management, including the execution of multi-channel CRM marketing strategies and tactics with the goal of driving customer engagement and lifetime value.

The emphasis will be on CRM cross-sell strategies, working on the creation and management of campaign briefs, leading on the process towards getting campaigns created and executed which successfully deepen the company’s relationship with customers, improving product penetration.

Primary channels are all digital, with email marketing being one of the primaries, followed by in-app and SMS.

Data will feature highly in your day-to-day – from informing CRM and campaign strategies, looking at target audiences, testing and optimising for performance. Coupled with its utilisation for personalisation and dynamic content within campaigns.

You will also be working on the process side of campaign management. Pulling everything together. Getting the assets in line, approving proofs, oversight of creative and going through the quality control process, especially since a lot of communications have regulatory oversight to them. So they need to be on point, all of the time, which means a strong emphasis on attention to detail. Working with a lot of different people, so it will command a solid communication skills from you, working with people, managing expectations and setting in place plans of action to get things delivered.

This isn’t just a production line remit though. There’s a strong emphasis on having a voice. Considering the comms journey and plan. Appreciating whether what’s being proposed will achieve the desired business outcome and commercial objectives.

This is an environment which supports a high degree of test and learn, and also adopts the mentality of ‘done is better than perfect’ – as delaying action can mean missed opportunity. So they’d rather test and trial something and learn from it, than delay to perfect that 1% and miss the rest of the other 99% of the opportunity.

Ultimately the team’s ambition is to deliver a truly world-class CxM capability, and this means giving everyone a voice and ability to share it. Test ideas. Try different things.

About the company

This is a digital marketplace and one everybody knows. They’re mission driven, highly commercial and have one of the best CRM practices you’re likely to come across in any industry.

Their offices are located in Central London, within easy reach of a number of tube stations, not far from Shoreditch and Liverpool Street. But their working set up is hybrid, typically 2 days in office a week. The option is there to do more if you like, and the office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by likeminded people who enjoy spending time with each other.

Experience Needed

• Must have a solid background within a consumer CRM environment – ideally with experience in cross and upsell campaign work
• Good understanding CRM comms planning and CRM strategies, including journey planning
• There’s no specific need to have worked with the platform they use, you just need to know what ‘good’ looks like in scalable personalised CRM campaigns, but since you’ve read this far, their tech stack includes Braze, Jacquard and Movable Ink, Taxi for Email and more.
• Good project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
• Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
• Have a solid understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications

 Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter
Blue Pelican
01892 507122
 

Location: Hybrid working, Central London offices, 10 days in every month.

Salary: £40,000 - £50,000 plus pension, healthcare, life assurance, etc.

Engagement: Fixed term, 9 months initially with potential to go permanent

This opportunity represents a chance to join a team who represent one of the UK's very best in this space and have been recognised for it

• The best martech stack available in CRM combining to drive hyper-personalisation at scale, autonomous execution and AI driven platform capabilities
• One of the largest customer bases and richest data estates to play with in the UK
• A team who have recently won multiple industry awards for being top of their game
• A project with huge potential to drive customer value through cross and upsell

About the Role

The role you’ll be taking on specialises in CRM campaign planning and campaign management, including the execution of multi-channel CRM marketing strategies and tactics with the goal of driving customer value growth, lifetime value and engagement.

The emphasis will be on CRM cross-sell strategies, working on the management of campaign briefs and leading on the process towards getting campaigns created and executed which successfully deepen the company’s relationship with customers through improving their product penetration.

Primary channels are all digital, with email marketing being one of the primary channels, followed by in-app and SMS.

Data will feature highly in your day-to-day – from informing CRM and campaign strategies, looking at target audiences, testing and optimising for performance. Coupled with its utilisation for personalisation and dynamic content within the campaigns.

You will also be working on the process side of campaign management. Pulling everything together. Getting the assets in line, approving proofs, quality assurance, oversight of creative and going through the quality control process, especially since a lot of communications have regulatory oversight to them. So they need to be on point, all of the time, which means a strong emphasis on attention to detail.

This isn’t just a production line remit though. There’s a strong emphasis on having a voice. Considering the comms journey and plan. Appreciating whether what’s being proposed will achieve the desired business outcome.

This is an environment which supports a high degree of test and learn, and also adopts the mentality of ‘done is better than perfect’ – as delaying action can mean missed opportunity. So they’d rather test and trial something and learn from it, than delay to perfect that 1% and miss the rest of the other 99% of the opportunity.

Ultimately the team’s ambition is to deliver a truly world-class CxM capability, and this means giving everyone a voice and ability to share it. Test ideas. Try different things.

About the company

This is a digital marketplace and one everybody knows. They’re mission driven, highly commercial and have one of the best CRM practices you’re likely to come across in any industry.

Their offices are located in Central London, within easy reach of a number of tube stations, not far from Shoreditch and Liverpool Street. But their working set up is hybrid, typically 2 days in office a week. The option is there to do more if you like, and the office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by likeminded people who enjoy spending time with each other.

Experience Needed

• Must have a solid background within a consumer CRM environment – ideally with experience in cross and upsell campaign work
• Good understanding CRM comms planning and CRM strategies, including journey planning
• Ideally you’ve worked with Braze before (not from an ops build perspective though), as well as personalisation martech tools such as Liquid, Jacquard, Movable Ink, Dynamic Yield, Litmus, etc.
• Good project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
• Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
• Have a solid understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications

 Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter
Blue Pelican
01892 507122

Location: Central London | Hybrid, 3 days a week
Salary: £80,000 to £95,000 base plus benefits

Are you the kind of CRM leader who is equally comfortable shaping the big picture and getting into the detail?

Someone who can lead the thinking behind new customer journeys and automations, particularly around product launches, market expansion, personalisation, content and data.

But also the person who, when a new AI tool, CRM platform or automation capability is introduced, quickly understands how it works, sees where it can add value and ends up showing the rest of the team how to use it properly.

This is a senior individual contributor role for someone who knows what excellent lifecycle marketing looks like and has the technical curiosity to build it.

You’ll own CRM and lifecycle strategy across multiple European markets, covering the full customer journey from lead conversion and onboarding through to activation, product adoption, cross-sell, retention and win-back.

Using behavioural, transactional and product data, you’ll identify where customers are getting stuck, where value is being missed and where better journeys or stronger personalisation could make a measurable difference.

What you’ll be doing

• Designing sophisticated, multi-channel customer journeys
• Developing segmentation and personalisation strategies
• Identifying lifecycle opportunities through customer and product data
• Setting standards for journey design, testing and measurement
• Connecting CRM activity to revenue, activation and retention
• Working closely with Product, Data, Analytics and regional marketing teams
• Improving how Braze, Snowflake, Amplitude and other platforms work together
• Exploring how AI and automation can improve speed, quality and efficiency
• Raising the standard of journey design and CRM execution across the wider team

This is not a role for someone who wants to sit above the platform.

You’ll need to be comfortable creating complex Braze Canvases and working with Decisioning Studio, Liquid, Connected Content, API-triggered campaigns, dynamic content, event-based segmentation and experimentation.

You do not need to be a developer, but you should understand how the technology works, what it can do and how to get more from it.

You’ll also be genuinely interested in emerging martech and AI tools. Not simply using them occasionally, but thinking about how they can improve analysis, localisation, campaign production, personalisation and wider CRM workflows.

The business

The company is a rapidly growing fintech focused on supporting small and medium-sized businesses.

It has attracted more than £1 billion in investment and is expanding into new international markets, while launching a growing range of products and services.

That is a major reason this role exists.

You’ll provide much of the strategic thinking behind the customer journeys and lifecycle programmes that support those launches and help customers adopt new products successfully.

What stands out about the culture is the genuine focus on helping small businesses.

These are the independent operators that create jobs and support local communities. The stores you see when walking down a local high street, not the big chains or franchises. They get close to how they work, understands the problems they face on a regular basis and develop products which make running their businesses easier.

That customer focus has helped drive significant international growth in a relatively short period.

It also means lifecycle marketing is expected to do more than send promotional messages. It should solve problems, improve the experience and help customers get greater value from the products they use.

What they’re looking for

You’ll probably come from fintech, insurtech, a digital marketplace or another technology-led business with high volumes of customer data and mature automation.

Experience from delivery platforms, mobility services, subscription businesses or digital financial services would also translate well.

You’ll need to demonstrate that you have:

• Owned an end-to-end lifecycle strategy
• Designed complex journeys across multiple channels
• Used customer data to uncover commercial and customer experience opportunities
• Built meaningful personalisation into CRM programmes
• Worked deeply with Braze or a comparable platform such as SFMC or Bloomreach
• Introduced AI-enabled tools into your own workflow and shown how they improved quality, speed or performance
• Partnered effectively with Product, Data and Analytics teams
• Measured CRM activity against revenue, activation or retention
• Used experimentation to prove incremental impact
• Worked across multiple countries or markets

This role should suit someone who has reached a senior level through expertise rather than headcount.

Someone who still enjoys getting into the platform, interrogating the data and testing whether an idea actually works.

To Apply

Applicants must have the right to live and work in the UK.

Apply with your CV or share a LinkedIn profile that includes detail around your experience and achievements.

For more information, contact:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: Welwyn Garden City, hybrid working with three days per week in the office
Salary: Circa £60,000 to £65,000 plus benefits

You’ll take ownership of the digital experience for a growing, multi-site and multi-brand organisation, helping turn business requirements into effective, joined-up customer journeys.

This is broader than a traditional digital marketing role. Alongside website performance, SEO and UX responsibilities, you’ll work with teams across the business to understand what they are trying to achieve through new digital capabilities, services and processes.

That might include a new booking journey, customer feature or event functionality. Your role will be to ask the right questions, understand how the process needs to work and determine the best digital solution. Sometimes that will sit within the website. In other cases, it may work better through the CRM or require integration between multiple systems to provide customers with a seamless experience and one accurate source of information.

You won’t build the solution yourself. You’ll translate the requirement into a clear brief for developers, oversee delivery and make sure the finished product works properly within the wider digital estate.

What you’ll be doing

• Owning the website and wider digital development roadmap
• Gathering business requirements and translating them into digital solutions
• Mapping processes and customer journeys before development begins
• Assessing whether functionality should sit within the website, CRM or an integrated solution
• Writing clear briefs, requirements and user stories for development teams
• Managing external developers and SEO specialist agency
• Overseeing testing, releases and quality assurance
• Ensuring new features integrate seamlessly with the existing website and systems
• Improving website UX, conversion and customer journeys
• Managing technical, local and on-page SEO
• Overseeing paid search activity and performance
• Resolving operational website issues, including content, imagery and functionality

Experience you’ll bring

You’ll have experience working within a business which needs to connect digital experience with physical to bring things to life for customers, where customer journeys and digital processes need to operate consistently across a complex environment.

You should combine digital marketing knowledge with a business analyst mindset. You’ll be comfortable questioning requirements, mapping how a process should work and translating business needs into something developers can deliver.

You’ll also bring experience of:

• Owning a CMS-led website and digital roadmap
• Briefing and managing development teams or agencies
• Website, CRM or third-party system integrations
• UX, CRO and customer journey optimisation
• SEO, including technical and local search
• Testing, issue resolution and release management
• Analytics and digital performance reporting

Knowledge of managing a CMS would be particularly useful, particularly a headerless one.

This role will suit someone who can move comfortably between business requirements, customer experience and technical delivery, taking ownership from initial idea through to a fully functioning digital solution.

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK.

You can share your Linked-in profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: London | Hybrid, 3 days in the office
Salary: Up to £42,000 + 10% bonus + benefits

This is a good opportunity for someone who already has a solid grounding in Paid Social and is ready to take on more responsibility, bigger budgets and broader international exposure.

You’ll be joining a growing iGaming business where Paid Social is an important commercial channel, working as part of a specialist team across several international markets.

The role is hands-on and will see you building, launching, optimising and reporting on campaigns across platforms including Meta, TikTok and Snapchat.

You’ll have ownership of your own campaigns and markets, while working closely with more senior members of the team on wider strategy, testing and performance.

What you’ll be doing

You’ll support Paid Social activity across both brand and acquisition campaigns, with responsibility for:

• Building and launching campaigns across Meta, TikTok and Snapchat
• Managing budgets and monitoring performance
• Optimising audiences, bidding, placements and creative
• Producing regular reports and pulling out the key insights
• Supporting campaigns across a number of international markets
• Coordinating creative assets and campaign requirements
• Checking tracking, links, tagging and landing pages
• Working with teams across brand, creative, data, CRM and digital
• Spotting opportunities to improve campaign performance and efficiency

A big part of the role will be understanding what is driving performance.

You’ll need to be comfortable looking at the data, identifying what has changed and making sensible recommendations on what should be tested or adjusted next.

Creative will also play an important part.

You’ll work with internal teams to test different formats, messages and audiences, then use the results to help shape future activity.

As the campaigns run across several markets, you’ll also need to appreciate that the same approach will not always work everywhere. Audience behaviour, creative response and market performance can vary significantly, so campaigns will need to be adapted accordingly.

This would suit someone who knows their way around the platforms, enjoys the detail and is ready for a role with more scale, responsibility and the opportunity to learn more of the technical intricacies of paid social which the iGaming industry is particular proficient at exploiting when it comes to performance.

What we’re looking for

You’ll already have hands-on Paid Social experience, either from an agency or an in-house marketing team.

You’ll ideally have:

• Experience using Meta Ads Manager
• Some exposure to TikTok, Snapchat or similar platforms
• Experience managing multiple campaigns and budgets
• Strong Excel and reporting skills
• A good understanding of campaign optimisation
• Some knowledge of tracking, tagging and attribution
• Good attention to detail
• The confidence to talk through performance and recommendations

Experience with Google Tag Manager, AppsFlyer, Tableau or similar tools would be useful, although it is not essential.

Salary and benefits

• Up to £42,000 base salary
• 10% annual bonus
• Hybrid working, with 3 days in the London office
• Private healthcare
• Life insurance
• Pension scheme
• 24 days’ annual leave, increasing with service
• Regular company events and team activities

Applicants must have the right to live and work in the UK.

You can apply with your CV or share your LinkedIn profile, provided it includes some detail beyond your job titles.

For more information, contact:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: Will need to go to go to client site in Welwyn Garden City  two days per week
Rate: Circa £250-300 per day
Contract: Six-month contract

The CRM strategy is already in place. The customer journeys have been mapped and the communications plan is ready.

Your role is to turn that plan into a working, measurable CRM programme.

The need is for someone who has experience with Zoho CRM, to come in and oversee the build, testing and rollout of automated customer journeys within the platform. You’ll coordinate across teams in order to get CRM campaign assets created, keep delivery on track and make sure each journey works effectively across multiple brands, locations and customer touchpoints.

This is not a strategy role from a blank page, and it is not a heavily technical development position. It is about implementation, project management, testing and optimisation of multi-channel CRM campaigns.

What you’ll be doing

You’ll manage the delivery of CRM journeys across email, web, telephone and other customer channels, working with internal teams, external agencies and developers.

Your responsibilities will include:

• Managing the implementation plan, milestones, risks and dependencies
• Overseeing the build and rollout of automated customer journeys
• Translating existing journey maps into clear delivery requirements
• Coordinating stakeholders, developers and platform partners
• Manage the A/B testing of new campaigns and customer journeys. Looking to ensure they deliver a seamless experience and required outcomes, such as new customer conversions, retention, or enhance customer value
• Defining how journey and channel performance will be measured
• Monitoring conversion, engagement and customer drop-off
• Building reporting that supports commercial and operational decisions

Measures of success

By the end of the contract, the priority journeys should be live, tested, measurable and ready for ongoing optimisation.

Experience you’ll bring

• Specific experience of working with Zoho CRM – having delivered CRM, customer journey or marketing automation projects
• Are comfortable taking an agreed strategy through build, test, launch and optimisation, while coordinating a range of stakeholders and delivery partners.
• You’ll also need a practical understanding of workflows, automation, segmentation and CRM reporting, without needing to be a developer.
• Good knowledge of test and learn, as well as how to implement a measurement framework for CRM to understand how it’s performing across channels

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter
Blue Pelican
01892 507122

Location: Dublin, Ireland
Working pattern: Hybrid
Salary: Up to €140,000 base, depending on experience

The opportunity

You’ll be joining a specialist data and technology business operating in the health and care sector, supporting organisations through complex data transformation, governance, migration and modernisation programmes.

This is a senior leadership role for someone who can shape how data governance is designed, deployed and embedded across large, regulated environments. You’ll be joining at an important stage of growth, with a clear mandate to build out the governance and change capability across UK and Ireland.

The business already has deep technical expertise in healthcare data, systems transformation and complex delivery. What they’re looking for in you is a senior governance leader who can turn that technical capability into repeatable advisory frameworks, stronger client methodology and scalable consulting delivery.

This is not a role for someone who wants to sit behind policy documents. It is for someone who can work with executive sponsors, data protection leads, CIOs, clinical and operational stakeholders, quality leaders and boards, then turn complex governance challenges into practical operating models that clients can adopt.

The role

As Head of Data Strategy & Governance, you’ll take ownership of the organisation’s data governance and change practice.

You’ll define the frameworks, artefacts, engagement models and client-facing methodology used across major programmes. This will include areas such as data ownership, stewardship, quality, lineage, classification, access, retention and the governance structures needed to make those things work within organisations.

You’ll also lead the change and adoption side of client delivery. This means stakeholder engagement, data literacy, governance forums, operating model design, and helping clients move from theory into practical, embedded ways of working.

You’ll work closely with senior technical leaders who own the engineering, data science and platform side of the business. Your focus will be governance, advisory, deployment and client outcomes.

What you’ll be doing

• Lead the development of a repeatable data governance practice across Ireland and the UK.
• Shape how client engagements are run, from discovery and workshops through to strategy, implementation and adoption.
• Advise senior stakeholders on how to structure governance across complex health and care data environments.
• Build practical frameworks covering ownership, stewardship, data quality, lineage, classification, retention and access.
• Lead the change elements of client programmes, including stakeholder engagement, adoption planning, data literacy and governance committee design.
• Hire, develop and lead a team made up of consultants and analysts as the practice grows.
• Act as a senior client-facing advisor, building trusted relationships with executive, technical, regulatory and operational stakeholders.
• Help establish a clear market point of view on what good data governance looks like across regulated health and care settings.

What success looks like

In the first year, you’ll have:

• Taken the existing governance capability and turned it into a more scalable, repeatable consulting practice.
• Led or co-led several significant client engagements as the senior governance and change lead.
• Started to build the team needed to support delivery across both the UK and I markets.
• Helped the business strengthen its external voice around data governance, particularly in complex, regulated healthcare environments.

What we’re looking for

• Strong experience designing or leading data governance programmes end to end. This should include operating models, governance committees, roles and responsibilities, tooling decisions, change management and adoption.
• Experience in either the UK or Irish health and care data environment, with enough regulatory awareness to be credible with senior stakeholders. You don’t need to be equally deep in both markets from day one, but you do need the ability and appetite to build that credibility quickly.
• Built or led delivery teams before, either in consultancy, advisory, transformation or a senior internal change environment.
• Comfortable working at board and executive level, while still being credible with technical, data, information governance and regulatory specialists.
• Ability to be both strategic and practical. This is a role where the thinking matters, but the ability to get things adopted matters more.

Package

Salary up to €140,000 base, depending on experience.

Benefits include private medical insurance, death in service, income protection, holiday buy and sell, professional development opportunities and a collaborative working environment.

Relocation assistance may be provided, if you’re interested in moving to Ireland.

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK.

You can share your Linked-in profile (but please ensure there’s more than just job titles listed) or email me a CV.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican

Working set up: Hybrid working – in office 3 times a week

Office location: Hertfordshire

Salary: Up to £90,000 to £100,000 plus up to 30% bonus and benefits

THE ROLE

You’ll be leading a team, oversighting a multi-faceted CRM programme which is large-scale and responsible for delivering significant impact to the company’s revenue results.

One sells high ticket products, a real considered purchase item – think about how you might purchase something of £30k and above, for example – house, car, high-end jewellery, boat.

Another has a traditional customer lifecycle tied to it. E.g. you buy the service, there’s an in-life element with the ability to cross and up sell, and there’s a re-sell window at the end where you’re able to re-engage the customer into a new sale.

The third is how you manage the customer whilst they’re experiencing the product or service – e.g. how you might utilise technology to track a customer’s movement, see them check into venues which enables you to deliver real-time offers and up-sell opportunities. Things which will raise the customer’s lifetime value in real-time. Utilising the wealth of data and understanding you have about that customer to target with the right offer at the right time.

So the scope of this role is dynamic, and offers the opportunity for a CRM leader with the right strategic vision and mindset to drive the commercial results of a programme through their team.

The key platform you’ll be working with is Bloomreach – its working capability is already fairly well defined, and you’ll inherit a solid team of 8 CRM specialists who are a mix of technical and strategic capabilities, as well as own the CRM budget, as well as oversight relationships with various email agencies.

They’re also pretty AI enabled, and are looking for a strategic leader who is not only aware of the current capabilities and how they plug in to deliver highly personalised experiences, but also the future landscape and the art of what could be possible, to further develop and enhance customer experiences and journeys, in order to drive repeat purchase, and enhance customer lifetime value.

This is a digital first environment, where automation is key. Deciding the channels (currently utilising email, in-App, SMS and Whatsapp), frequency, how do you test, optimise and evolve things to deliver the most effective results.

You’ll need to work with your team to identify the moments of truth and opportunities to positively reinforce interest with the consumer. Create the CRM strategy which is robust and covers all avenues from initial prospect engagement, nurture through to conversion and purchase.

This will include getting into the weeds of what’s happening with telemarketing channels. What kind of objections they’re finding, and how you can create toolkits to support and overcome these.

All whilst provide strategic leadership and guidance to your team, and being the face of the business unit with the wider business.

EXPERIENCE NEEDED

• Experience in defining a roadmap and strategy for a sophisticated consumer facing CRM programme for a product or service
• Good understanding of what makes a great digital first CRM programme – the martech which enables it, and how to best leverage it, with a particular emphasis on AI enablement
• Good evidenced experience of the lead to acquisition side of CRM programmes
• Solid understanding of what’s possible within a multi-channel programme which goes beyond just email marketing, how to deliver best in class automation and personalisation
• Data centric mindset, with a great understanding of where and how to use data effectively in a CRM programme to decide strategy as well as in the operational implementation side too
• Good knowledge of how to define and implement the right checks and measures for performance. As well as how to define a test and learn strategy for customer journeys, campaign and channel optimisation.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter

Blue Pelican

01892 507122

colin@bluepelican.com