Location: Central London, hybrid, 3 days per week in office
Salary: £35,000 to £45,000, dependent on experience
Benefits: 10% annual bonus, pension, healthcare, life insurance and more

An opportunity has opened for a talented Midweight Digital Designer to join the in-house creative team of a global iGaming brand.

This is not a pure production role. You will be involved in the thinking, concepting and visual development behind campaigns, as well as the hands-on design and delivery of assets across digital, social, CRM, web, performance marketing, OOH and wider brand channels.

The brand operates across a number of international markets, including the UK, Europe, LATAM and North America, so your work will need to flex across different audiences, languages, cultures and campaign objectives. LATAM is an important growth region, with out-of-home becoming a more prominent channel, while TV and larger-scale brand campaigns are also a major part of the creative team’s output.

There is a strong digital and animation bias to the role, so you will need to be comfortable creating static and animated campaign assets, social-first creative, display banners, landing page visuals, CRM assets and video content. There is also scope to bring in 3D design, motion and AI-assisted creative tools where they add value.

You will be joining a fast-paced, multi-disciplinary creative team where designers work closely with marketing teams, country managers, copywriters, creative leads and external agencies. The environment suits someone who enjoys variety, takes ownership of their work, and can move confidently from idea through to polished execution.

What you’ll be doing

You will develop creative concepts and deliver campaign assets across digital marketing, social media, CRM, web, performance channels and wider brand activity.

Your work will include static and animated display banners, paid social creative, website hero banners, landing page assets, promotional visuals, CRM content, reels, vertical video and other short-form social formats.

You will also support larger integrated campaigns, including international market launches, TV-led campaigns, OOH activity and creative projects with significant media investment behind them.

You will work closely with the UK Design Team Lead, wider creative team, marketing stakeholders, copywriters, country managers and external agencies to ensure creative output is aligned, on-brand and commercially effective.

You will adapt creative for different international markets, considering audience behaviours, cultural nuances, language requirements and local campaign needs.

You will use tools such as Adobe Creative Suite, After Effects, Adobe Animate, Bannerflow, Creatopy, Figma and, where relevant, 3D or AI-assisted creative tools to enhance ideation and production.

You will manage multiple projects at pace, balancing deadlines, stakeholder feedback and quality control, while keeping communication clear through project management tools such as ClickUp.

You may also support junior designers, share ideas with the wider creative team, and contribute positively to the team’s creative standards and culture.

Why this role?

This is a strong opportunity for a Mid-Weight Designer who wants more creative ownership, broader campaign exposure and the chance to work on international brand activity with real investment behind it.

You will be joining a growing in-house team, working across high-profile campaigns, with the scope to contribute ideas, build out creative concepts and produce work across digital, motion, social, CRM, OOH, TV-supporting assets and emerging creative formats.

For someone who enjoys pace, variety and the chance to keep pushing their creative toolkit forward, it is a genuinely good next step.

EXPERIENCE NEEDED

• You will probably have around 4 to 5 years’ experience in a digital design role, ideally gained in a fast-paced, campaign-led environment.
• You will need a strong portfolio showing a mix of digital advertising, social, display, animated and campaign creative. The portfolio does not need to come from iGaming, but it should show commercial design work with strong visual judgement, good craft and clear evidence of conceptual thinking.
• You should be confident taking a brief, shaping ideas, developing creative routes and delivering finished assets across multiple formats. This role needs someone who can contribute creatively, not just resize assets.
• You will need strong working knowledge of Adobe Creative Suite, particularly Photoshop, Illustrator, After Effects and InDesign. Experience with Adobe Animate would also be valuable.
• You should have practical experience with digital banner or campaign production tools such as Bannerflow, Creatopy or similar platforms.
• A good understanding of social-first design, performance marketing creative, animation, UX/UI principles and tools such as Figma would be highly useful.
• Experience working across international markets would be advantageous, particularly where you have had to adapt creative for different audiences, regions or languages.
• You will need to be organised, proactive and comfortable managing several projects at once without losing attention to detail.

Useful but not essential

• Experience in iGaming, online casino, bingo, gaming, entertainment or fast-moving consumer sector.
• Experience with 3D design or animation tools such as Blender or Cinema4D.
• Exposure to AI-assisted creative tools such as ChatGPT, Firefly, Runway, Gemini, Freepik, Kling, Sora or similar.
• Experience supporting or mentoring more junior designers.

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK.

You can share your Linked-in profile (but please ensure there’s more than just job titles listed) or email me a CV – and please ensure there’s a link to a portfolio included.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: Hemel Hempstead, hybrid, 3 days per week
Salary: Up to £52,000 + 15% bonus + benefits

This is a PPC Manager role with proper scale behind it.

Large budgets. 2 big revenue lines in a dynamic, fast-moving ‘trading’ type of industry. Working with a high-profile consumer brand. Where paid search has a direct line into commercial performance.

But the important part is this: they are not looking for someone who has already done everything.

This role is aimed at someone who has built strong hands-on PPC capability, probably at Senior Executive level or maybe stepped into management already, but only just entered into that journey, and you’re looking to mature your career down that line. Wanting more ownership, more strategic involvement, and the chance to develop into a broader paid search leadership role over time.

You’ll be joining a business that runs its paid search activity in-house, so this is not a light-touch supplier management role. You’ll be close to the platforms, the numbers, the campaigns and the decisions. You’ll be expected to understand what is happening in the account, why performance is moving, where the opportunity sits, and how to communicate that clearly to the wider business.

You’ll also be working closely with, and learning from, a highly experienced Head of Search Marketing who has been recognised by Google as one of the leading people in this space. So there is structure, coaching and senior support around you, but also enough room to step up and take ownership.

The business itself operates in the hospitality and leisure space, with a well-known consumer brand and a sizeable marketing operation. Campaigns are large, commercially important and often complex, spanning different products, trading periods and customer journeys.

If you want the next step in PPC without being thrown in unsupported, this is a very strong chance to achieve that.

What you’ll be doing

You’ll take on day-to-day ownership of PPC campaign activity across Google and Microsoft Ads, helping manage performance across a sizeable paid search estate.

The role will include:

• Managing and optimising PPC campaigns across Google Ads and Microsoft Ads
• Working across campaign types including Search, Performance Max and AI Max
• Using automated bidding strategies, particularly around ROAS and commercial return
• Supporting budget management across daily, weekly, monthly and quarterly cycles
• Monitoring performance trends and identifying opportunities to improve efficiency, scale and profitability
• Working with SA360 and wider paid search tools to manage campaign structure, performance and reporting
• Translating campaign data into clear recommendations for senior marketing stakeholders
• Supporting planning around seasonal trading periods, product priorities and wider marketing activity
• Helping shape testing plans across creative, bidding, audiences, landing pages and campaign structure
• Working closely with internal teams across digital, brand, analytics and commercial functions
• Gradually taking on more ownership of planning, reporting and stakeholder management as the role develops

This is not just “keep the campaigns ticking over”. The expectation is that you’ll grow into someone who can take a more active role in decision-making, performance planning, people or channel leadership.

What they’re looking for

You’ll need a solid grounding in PPC and paid search campaign management, with enough hands-on experience to be credible around performance, platform set-up, optimisation and analysis.

You’re likely to be operating as a Senior PPC Executive, Senior Paid Search Executive, PPC Specialist or similar, either agency-side or in-house.

They’re looking for someone with:

• Strong hands-on PPC experience across Google Ads
• Experience with Microsoft Ads would be useful
• Good working knowledge of SA360
• Exposure to Performance Max, AI Max and automated bidding strategies
• A strong grasp of budget pacing, ROAS, CPA, conversion performance and campaign efficiency
• Confidence working with spreadsheets, dashboards and performance data
• Experience using Google Analytics or similar analytics tools
• The ability to spot patterns in data and turn them into useful action
• Clear communication skills, especially when explaining performance to non-technical stakeholders
• A genuine appetite to step into a bigger remit, not just maintain what already exists

You do not need to be the finished article.

What matters more is that you have the technical base, commercial curiosity and maturity to grow into a management-level PPC role.

Why this role?

This is a good fit for someone who feels they have outgrown pure execution, but is not necessarily being given enough room to progress where they are now.

You’ll get:

• A genuine step up into a PPC Manager title
• Exposure to large-scale budgets and more complex campaign structures
• A clear pathway towards broader strategic ownership
• Coaching from a very experienced Head of Search Marketing
• The chance to work in-house for a recognisable consumer brand
• More visibility across commercial planning, trading performance and senior stakeholder conversations
• A business that invests in learning, development and long-term progression

It is a role with enough stretch to be interesting, but enough support to make that step realistic.

Package

• Up to £52,000 base salary
• 15% bonus
• Pension
• Life assurance
• Discount platform covering holidays, utilities, retail and more
• EV car scheme
• Additional lifestyle and wellbeing benefits

Want to apply?

You must have the right to live and work in the UK.

You can share your LinkedIn profile, but please make sure it includes more than just job titles, or email across a CV.

For a chat and more information, contact:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: Hybrid working, Central London offices, 10 days in every month.

Salary: £40,000 - £50,000 plus pension, healthcare, life assurance, etc.

Engagement: Fixed term, 9 months initially with potential to go permanent

This opportunity represents a chance to join a team who represent one of the UK's very best in this space and have been recognised for it

• The best martech stack available in CRM combining to drive hyper-personalisation at scale, autonomous execution and AI driven platform capabilities
• One of the largest customer bases and richest data estates to play with in the UK
• A team who have recently won multiple industry awards for being top of their game
• A project with huge potential to drive customer value through cross and upsell

About the Role

The role you’ll be taking on specialises in CRM campaign planning and campaign management, including the execution of multi-channel CRM marketing strategies and tactics with the goal of driving customer value growth, lifetime value and engagement.

The emphasis will be on CRM cross-sell strategies, working on the management of campaign briefs and leading on the process towards getting campaigns created and executed which successfully deepen the company’s relationship with customers through improving their product penetration.

Primary channels are all digital, with email marketing being one of the primary channels, followed by in-app and SMS.

Data will feature highly in your day-to-day – from informing CRM and campaign strategies, looking at target audiences, testing and optimising for performance. Coupled with its utilisation for personalisation and dynamic content within the campaigns.

You will also be working on the process side of campaign management. Pulling everything together. Getting the assets in line, approving proofs, quality assurance, oversight of creative and going through the quality control process, especially since a lot of communications have regulatory oversight to them. So they need to be on point, all of the time, which means a strong emphasis on attention to detail.

This isn’t just a production line remit though. There’s a strong emphasis on having a voice. Considering the comms journey and plan. Appreciating whether what’s being proposed will achieve the desired business outcome.

This is an environment which supports a high degree of test and learn, and also adopts the mentality of ‘done is better than perfect’ – as delaying action can mean missed opportunity. So they’d rather test and trial something and learn from it, than delay to perfect that 1% and miss the rest of the other 99% of the opportunity.

Ultimately the team’s ambition is to deliver a truly world-class CxM capability, and this means giving everyone a voice and ability to share it. Test ideas. Try different things.

About the company

This is a digital marketplace and one everybody knows. They’re mission driven, highly commercial and have one of the best CRM practices you’re likely to come across in any industry.

Their offices are located in Central London, within easy reach of a number of tube stations, not far from Shoreditch and Liverpool Street. But their working set up is hybrid, typically 2 days in office a week. The option is there to do more if you like, and the office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by likeminded people who enjoy spending time with each other.

Experience Needed

• Must have a solid background within a consumer CRM environment – ideally with experience in cross and upsell campaign work
• Good understanding CRM comms planning and CRM strategies, including journey planning
• Ideally you’ve worked with Braze before (not from an ops build perspective though), as well as personalisation martech tools such as Liquid, Jacquard, Movable Ink, Dynamic Yield, Litmus, etc.
• Good project management skills, and the ability to bring all the elements necessary as well as quality control, test and optimise campaigns to ensure they reflect best in class and will deliver on business objectives
• Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
• Have a solid understanding of things like dynamic content and personalisation, and how the different martech tools can be utilised in CRM campaigns to deliver bespoke, highly personalised and effective 1-2-1 customer communications

 Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter
Blue Pelican
01892 507122

Location: Hybrid working, Central London offices, 10 days in every month.

Salary: £40,000 - £50,000 plus pension, healthcare, life assurance, etc.

Engagement: Fixed term, 9 months

You’ll join a specialist CRM Operations team responsible for building and delivering sophisticated, highly personalised customer campaigns through Braze.

Working in an incredibly data rich environment and a company who are recognised as being top of their game in the CRM space, you’ll help turn customer data and campaign plans into accurate, relevant communications across email and other CRM channels.

The Role

You’ll be responsible for building customer audiences, configuring campaigns and supporting the delivery of both automated journeys and one-off communications.

Your main focus will be broadcast messaging and newsletters, a busy area of the CRM programme that supports multiple products and customer groups. You’ll work with teams across CRM planning, content marketing and wider business functions to coordinate activity, manage competing priorities and keep campaigns moving to schedule.

The role sits on the more technical side of CRM delivery. You won’t be expected to code, but you’ll need to be comfortable working within campaign platforms, handling detailed data requirements and carrying out thorough quality assurance checks.

Key Responsibilities

• Build and manage CRM campaigns, automated journeys and customer audiences within Braze
• Use customer data to create accurate audience segments and personalised communications
• Deliver both automated, always-on campaigns and manual, one-off activity
• Support the creation of dynamic and personalised content across CRM channels
• Manage the delivery of broadcast campaigns and customer newsletters
• Coordinate campaign requirements across CRM, content and planning teams
• Review content and complete quality assurance checks before campaigns go live
• Manage campaign schedules, priorities and deadlines across a busy delivery calendar
• Support campaign optimisation through A/B testing and continuous improvement
• Identify and resolve campaign build or delivery issues

Martech Stack

You’ll work with a modern CRM and marketing technology stack that includes:

• Braze
• Movable Ink
• Jacquard
• Taxi for Email
• Email HTML

A basic understanding of HTML would be useful, particularly when reviewing or troubleshooting email campaigns, although this is not a development role.

About the company

This is a digital marketplace and one everybody knows. They’re mission driven, highly commercial and have one of the best CRM practices you’re likely to come across in any industry.

Their offices are located in Central London, within easy reach of a number of tube stations, not far from Shoreditch and Liverpool Street. But their working set up is hybrid, typically 2 days in office a week. The option is there to do more if you like, and the office is very much a destination worth going to. Modern, plush, creative, inspiring. In a great part of town and you’ll find you’ll be surrounded by likeminded people who enjoy spending time with each other.

Experience Needed

• Must have a solid understanding of Braze, if you’ve had some exposure to working with Decisioning Studio, that would be amazing. But we recognise that’s very new.
• Good understanding of how to build customer journeys (canvases and campaigns) and apply an overlay of lifecycle marketing to these
• You have experience of working with dynamic content and personalisation
• Good knowledge of A/B testing and email journey enhancement/optimisation. With the ability to utilise the data from these to improve CRM strategies
• A real desire and mindset of ‘how can I make this better’ versus just churning out campaigns to meet deadlines – and not afraid to tear things up and start again if that’s what it takes to improve things.
• Appetite for continued learning and development. Always open to picking up a new skill or technology (as you will learn Decisioning Studio in this role if you don’t know it already)

 Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter
Blue Pelican
01892 507122

You’ll be joining a travel company, one which is UK focused and has a diverse audience ranging from students, families and the elderly, reflecting a portfolio of products tailored for each.

You will be supporting the demand generation side of the marketing team which is a commercially focused division, made up of paid performance media, CRM and marketing automation, commercial management, customer engagement and data insight.

ABOUT THE ROLE

The role is straightforward, you will be managing all ad-hoc email campaigns for this travel client. They send out roughly 2 or 3 emails per week to targeted customer segments. You’d be responsible for building the emails and getting the campaigns executed. In order to be effective, you’re going to need to have Salesforce Marketing Cloud experience.

Their marketing automation capabilities and journeys within Salesforce are well established. But will require at least a basic understanding of how to build and tweak journeys in order to ensure everything continues to run as expected. Plus the ability to understand flow maps.

Once you’re settled, you can expect to pick up the pace on creating and running tests in order to optimise customer experience and drive continuous improvement to campaign results.

You will work with data to leverage market, competitor and customer insights, utilising these to help educate campaign decisions. Helping to come up with ideas for promotional opportunities by marrying customer needs with the commercial opportunity.

Setting up and running tests on campaign concepts through A/B tests as well as MVT to see what works most effectively before moving to large-scale rollout.

There’s agency support for all this too, with technical resource on hand who are able to support with the build and optimisation side in Salesforce Marketing Cloud.

HYBRID WORKING

Operationally, the company operates a hybrid working model with 1 day a week based in their offices near to St Pauls in London.

They also offer a flexible work time set up, where you’re able to slide start times between 8-10am and reflect a finish time between 4-6pm each day. This is regardless of whether you’re in office or working from home. They also provide a significant concession towards travel costs when you are commuting.

RESPONSIBILITIES

• Manage the engagement CRM calendar across all brands to ensure a consistent and weighted programme of campaigns are being delivered to the right customers at the right time.
• Liaise with product owners and external partners to plan engagement CRM campaigns to inspire additional journeys, drive affiliate partnership revenue and maximise lifetime value of customers.
• Leading on customer segmentation for all engagement emails, tailoring content to reflect the audience.
• Management of all aspects of the email service provider, optimising for best delivery & bounce rate, ensuring a robust unsubscribe process.
• Lead on development initiatives to improve the efficiencies and performance of engagement emails.
• Support the CRM Manager with email build for retention, welcome and in life activities when required.
• Email copy writing and content creation, creating corresponding web landing pages as required.
• Modify and create email creative assets as when required based on creative toolkit.
• Act as the primary knowledge holder for Engagement CRM.
• Track, report and forecast campaign performance on periodic basis.
• Present findings and plans to the wider team in the retentions meetings.
• Report on campaign performance and trends to wider business and senior management team
• Use insights to direct the always on test and learn approach to email optimisation and increase return on investment.
• Develop and maintain effective collaborative and cross-functional working relationships with partners, suppliers and product owners.
• Lead opt-in rate reporting, review and testing to increase opt in rate and reduce attrition.
• Collaborate with CRM & acquisition team members to maximise cross and upsell opportunities and align with their activity.
• Take ownership of performance management for tracking email engagement activity.

EXPERIENCE NEEDED

• Knowledge and experience using a marketing automation tool (SFMC). Building customer journeys, applying test and learn strategies and appropriate performance measurement
• Previous knowledge or experience of SFMC, with some knowledge of AMPscript too
• Commercial thinker – with a good understanding of how to drive sales using marketing tools and campaigns
• Previous line management experience useful but not essential
• Analytical and data driven
• Good problem solving skills

TO APPLY

Applicants must have the right to live and work in the UK.

Apply with your CV or share a LinkedIn profile that includes detail around your experience and achievements.

For more information, contact:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: Central London | Hybrid, 3 days a week
Salary: £80,000 to £95,000 base plus benefits

Are you the kind of CRM leader who is equally comfortable shaping the big picture and getting into the detail?

Someone who can lead the thinking behind new customer journeys and automations, particularly around product launches, market expansion, personalisation, content and data.

But also the person who, when a new AI tool, CRM platform or automation capability is introduced, quickly understands how it works, sees where it can add value and ends up showing the rest of the team how to use it properly.

This is a senior individual contributor role for someone who knows what excellent lifecycle marketing looks like and has the technical curiosity to build it.

You’ll own CRM and lifecycle strategy across multiple European markets, covering the full customer journey from lead conversion and onboarding through to activation, product adoption, cross-sell, retention and win-back.

Using behavioural, transactional and product data, you’ll identify where customers are getting stuck, where value is being missed and where better journeys or stronger personalisation could make a measurable difference.

What you’ll be doing

• Designing sophisticated, multi-channel customer journeys
• Developing segmentation and personalisation strategies
• Identifying lifecycle opportunities through customer and product data
• Setting standards for journey design, testing and measurement
• Connecting CRM activity to revenue, activation and retention
• Working closely with Product, Data, Analytics and regional marketing teams
• Improving how Braze, Snowflake, Amplitude and other platforms work together
• Exploring how AI and automation can improve speed, quality and efficiency
• Raising the standard of journey design and CRM execution across the wider team

This is not a role for someone who wants to sit above the platform.

You’ll need to be comfortable creating complex Braze Canvases and working with Decisioning Studio, Liquid, Connected Content, API-triggered campaigns, dynamic content, event-based segmentation and experimentation.

You do not need to be a developer, but you should understand how the technology works, what it can do and how to get more from it.

You’ll also be genuinely interested in emerging martech and AI tools. Not simply using them occasionally, but thinking about how they can improve analysis, localisation, campaign production, personalisation and wider CRM workflows.

The business

The company is a rapidly growing fintech focused on supporting small and medium-sized businesses.

It has attracted more than £1 billion in investment and is expanding into new international markets, while launching a growing range of products and services.

That is a major reason this role exists.

You’ll provide much of the strategic thinking behind the customer journeys and lifecycle programmes that support those launches and help customers adopt new products successfully.

What stands out about the culture is the genuine focus on helping small businesses.

These are the independent operators that create jobs and support local communities. The stores you see when walking down a local high street, not the big chains or franchises. They get close to how they work, understands the problems they face on a regular basis and develop products which make running their businesses easier.

That customer focus has helped drive significant international growth in a relatively short period.

It also means lifecycle marketing is expected to do more than send promotional messages. It should solve problems, improve the experience and help customers get greater value from the products they use.

What they’re looking for

You’ll probably come from fintech, insurtech, a digital marketplace or another technology-led business with high volumes of customer data and mature automation.

Experience from delivery platforms, mobility services, subscription businesses or digital financial services would also translate well.

You’ll need to demonstrate that you have:

• Owned an end-to-end lifecycle strategy
• Designed complex journeys across multiple channels
• Used customer data to uncover commercial and customer experience opportunities
• Built meaningful personalisation into CRM programmes
• Worked deeply with Braze or a comparable platform such as SFMC or Bloomreach
• Introduced AI-enabled tools into your own workflow and shown how they improved quality, speed or performance
• Partnered effectively with Product, Data and Analytics teams
• Measured CRM activity against revenue, activation or retention
• Used experimentation to prove incremental impact
• Worked across multiple countries or markets

This role should suit someone who has reached a senior level through expertise rather than headcount.

Someone who still enjoys getting into the platform, interrogating the data and testing whether an idea actually works.

To Apply

Applicants must have the right to live and work in the UK.

Apply with your CV or share a LinkedIn profile that includes detail around your experience and achievements.

For more information, contact:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: Welwyn Garden City, hybrid working with three days per week in the office
Salary: Circa £60,000 to £65,000 plus benefits

You’ll take ownership of the digital experience for a growing, multi-site and multi-brand organisation, helping turn business requirements into effective, joined-up customer journeys.

This is broader than a traditional digital marketing role. Alongside website performance, SEO and UX responsibilities, you’ll work with teams across the business to understand what they are trying to achieve through new digital capabilities, services and processes.

That might include a new booking journey, customer feature or event functionality. Your role will be to ask the right questions, understand how the process needs to work and determine the best digital solution. Sometimes that will sit within the website. In other cases, it may work better through the CRM or require integration between multiple systems to provide customers with a seamless experience and one accurate source of information.

You won’t build the solution yourself. You’ll translate the requirement into a clear brief for developers, oversee delivery and make sure the finished product works properly within the wider digital estate.

What you’ll be doing

• Owning the website and wider digital development roadmap
• Gathering business requirements and translating them into digital solutions
• Mapping processes and customer journeys before development begins
• Assessing whether functionality should sit within the website, CRM or an integrated solution
• Writing clear briefs, requirements and user stories for development teams
• Managing external developers and SEO specialist agency
• Overseeing testing, releases and quality assurance
• Ensuring new features integrate seamlessly with the existing website and systems
• Improving website UX, conversion and customer journeys
• Managing technical, local and on-page SEO
• Overseeing paid search activity and performance
• Resolving operational website issues, including content, imagery and functionality

Experience you’ll bring

You’ll have experience working within a business which needs to connect digital experience with physical to bring things to life for customers, where customer journeys and digital processes need to operate consistently across a complex environment.

You should combine digital marketing knowledge with a business analyst mindset. You’ll be comfortable questioning requirements, mapping how a process should work and translating business needs into something developers can deliver.

You’ll also bring experience of:

• Owning a CMS-led website and digital roadmap
• Briefing and managing development teams or agencies
• Website, CRM or third-party system integrations
• UX, CRO and customer journey optimisation
• SEO, including technical and local search
• Testing, issue resolution and release management
• Analytics and digital performance reporting

Knowledge of managing a CMS would be particularly useful, particularly a headerless one.

This role will suit someone who can move comfortably between business requirements, customer experience and technical delivery, taking ownership from initial idea through to a fully functioning digital solution.

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK.

You can share your Linked-in profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: London | Hybrid, 3 days in the office
Salary: Up to £42,000 + 10% bonus + benefits

This is a good opportunity for someone who already has a solid grounding in Paid Social and is ready to take on more responsibility, bigger budgets and broader international exposure.

You’ll be joining a growing iGaming business where Paid Social is an important commercial channel, working as part of a specialist team across several international markets.

The role is hands-on and will see you building, launching, optimising and reporting on campaigns across platforms including Meta, TikTok and Snapchat.

You’ll have ownership of your own campaigns and markets, while working closely with more senior members of the team on wider strategy, testing and performance.

What you’ll be doing

You’ll support Paid Social activity across both brand and acquisition campaigns, with responsibility for:

• Building and launching campaigns across Meta, TikTok and Snapchat
• Managing budgets and monitoring performance
• Optimising audiences, bidding, placements and creative
• Producing regular reports and pulling out the key insights
• Supporting campaigns across a number of international markets
• Coordinating creative assets and campaign requirements
• Checking tracking, links, tagging and landing pages
• Working with teams across brand, creative, data, CRM and digital
• Spotting opportunities to improve campaign performance and efficiency

A big part of the role will be understanding what is driving performance.

You’ll need to be comfortable looking at the data, identifying what has changed and making sensible recommendations on what should be tested or adjusted next.

Creative will also play an important part.

You’ll work with internal teams to test different formats, messages and audiences, then use the results to help shape future activity.

As the campaigns run across several markets, you’ll also need to appreciate that the same approach will not always work everywhere. Audience behaviour, creative response and market performance can vary significantly, so campaigns will need to be adapted accordingly.

This would suit someone who knows their way around the platforms, enjoys the detail and is ready for a role with more scale, responsibility and the opportunity to learn more of the technical intricacies of paid social which the iGaming industry is particular proficient at exploiting when it comes to performance.

What we’re looking for

You’ll already have hands-on Paid Social experience, either from an agency or an in-house marketing team.

You’ll ideally have:

• Experience using Meta Ads Manager
• Some exposure to TikTok, Snapchat or similar platforms
• Experience managing multiple campaigns and budgets
• Strong Excel and reporting skills
• A good understanding of campaign optimisation
• Some knowledge of tracking, tagging and attribution
• Good attention to detail
• The confidence to talk through performance and recommendations

Experience with Google Tag Manager, AppsFlyer, Tableau or similar tools would be useful, although it is not essential.

Salary and benefits

• Up to £42,000 base salary
• 10% annual bonus
• Hybrid working, with 3 days in the London office
• Private healthcare
• Life insurance
• Pension scheme
• 24 days’ annual leave, increasing with service
• Regular company events and team activities

Applicants must have the right to live and work in the UK.

You can apply with your CV or share your LinkedIn profile, provided it includes some detail beyond your job titles.

For more information, contact:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Location: Will need to go to go to client site in Welwyn Garden City  two days per week
Rate: Circa £250-300 per day
Contract: Six-month contract

The CRM strategy is already in place. The customer journeys have been mapped and the communications plan is ready.

Your role is to turn that plan into a working, measurable CRM programme.

The need is for someone who has experience with Zoho CRM, to come in and oversee the build, testing and rollout of automated customer journeys within the platform. You’ll coordinate across teams in order to get CRM campaign assets created, keep delivery on track and make sure each journey works effectively across multiple brands, locations and customer touchpoints.

This is not a strategy role from a blank page, and it is not a heavily technical development position. It is about implementation, project management, testing and optimisation of multi-channel CRM campaigns.

What you’ll be doing

You’ll manage the delivery of CRM journeys across email, web, telephone and other customer channels, working with internal teams, external agencies and developers.

Your responsibilities will include:

• Managing the implementation plan, milestones, risks and dependencies
• Overseeing the build and rollout of automated customer journeys
• Translating existing journey maps into clear delivery requirements
• Coordinating stakeholders, developers and platform partners
• Manage the A/B testing of new campaigns and customer journeys. Looking to ensure they deliver a seamless experience and required outcomes, such as new customer conversions, retention, or enhance customer value
• Defining how journey and channel performance will be measured
• Monitoring conversion, engagement and customer drop-off
• Building reporting that supports commercial and operational decisions

Measures of success

By the end of the contract, the priority journeys should be live, tested, measurable and ready for ongoing optimisation.

Experience you’ll bring

• Specific experience of working with Zoho CRM – having delivered CRM, customer journey or marketing automation projects
• Are comfortable taking an agreed strategy through build, test, launch and optimisation, while coordinating a range of stakeholders and delivery partners.
• You’ll also need a practical understanding of workflows, automation, segmentation and CRM reporting, without needing to be a developer.
• Good knowledge of test and learn, as well as how to implement a measurement framework for CRM to understand how it’s performing across channels

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter
Blue Pelican
01892 507122

Location: Welwyn Garden City, hybrid working with two days per week in the office
Salary: Circa £45,000
Contract: Six-month fixed-term contract

The CRM strategy is already in place. The customer journeys have been mapped and the communications plan is ready.

Your role is to turn that plan into a working, measurable CRM programme.

As CRM Implementation & Journey Manager, you’ll oversee the build, testing and rollout of automated customer journeys within Zoho. You’ll coordinate across teams in order to get CRM campaign assets created, keep delivery on track and make sure each journey works effectively across multiple brands, locations and customer touchpoints.

This is not a strategy role from a blank page, and it is not a heavily technical development position. It is about implementation, project management, testing and optimisation.

What you’ll be doing

You’ll manage the delivery of CRM journeys across email, web, telephone and other customer channels, working with internal teams, external agencies and developers.

Your responsibilities will include:

• Managing the implementation plan, milestones, risks and dependencies
• Overseeing the build and rollout of automated customer journeys
• Translating existing journey maps into clear delivery requirements
• Coordinating stakeholders, developers and platform partners
• Manage the A/B testing of new campaigns and customer journeys. Looking to ensure they deliver a seamless experience and required outcomes, such as new customer conversions, retention, or enhance customer value
• Defining how journey and channel performance will be measured
• Monitoring conversion, engagement and customer drop-off
• Building reporting that supports commercial and operational decisions

Why this role stands out

You’ll be joining at the point where delivery really matters.

The strategy is done, so you can focus on making it work in practice, putting the right testing and measurement in place and creating a more consistent customer experience across a complex, multi-brand environment.

By the end of the contract, the priority journeys should be live, tested, measurable and ready for ongoing optimisation.

Experience you’ll bring

• You’ll have delivered CRM, customer journey or marketing automation projects within a multi-site, multi-location or multi-brand organisation.
• Are comfortable taking an agreed strategy through build, test, launch and optimisation, while coordinating a range of stakeholders and delivery partners.
• Experience of Zoho would be useful, although experience with Salesforce, HubSpot, Microsoft Dynamics or a similar platform may also be relevant.
• You’ll also need a practical understanding of workflows, automation, segmentation and CRM reporting, without needing to be a developer.
• Good knowledge of test and learn, as well as how to implement a measurement framework for CRM to understand how it’s performing across channels

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter
Blue Pelican
01892 50712

Location: Dublin, Ireland
Working pattern: Hybrid
Salary: Up to €140,000 base, depending on experience

The opportunity

You’ll be joining a specialist data and technology business operating in the health and care sector, supporting organisations through complex data transformation, governance, migration and modernisation programmes.

This is a senior leadership role for someone who can shape how data governance is designed, deployed and embedded across large, regulated environments. You’ll be joining at an important stage of growth, with a clear mandate to build out the governance and change capability across UK and Ireland.

The business already has deep technical expertise in healthcare data, systems transformation and complex delivery. What they’re looking for in you is a senior governance leader who can turn that technical capability into repeatable advisory frameworks, stronger client methodology and scalable consulting delivery.

This is not a role for someone who wants to sit behind policy documents. It is for someone who can work with executive sponsors, data protection leads, CIOs, clinical and operational stakeholders, quality leaders and boards, then turn complex governance challenges into practical operating models that clients can adopt.

The role

As Head of Data Strategy & Governance, you’ll take ownership of the organisation’s data governance and change practice.

You’ll define the frameworks, artefacts, engagement models and client-facing methodology used across major programmes. This will include areas such as data ownership, stewardship, quality, lineage, classification, access, retention and the governance structures needed to make those things work within organisations.

You’ll also lead the change and adoption side of client delivery. This means stakeholder engagement, data literacy, governance forums, operating model design, and helping clients move from theory into practical, embedded ways of working.

You’ll work closely with senior technical leaders who own the engineering, data science and platform side of the business. Your focus will be governance, advisory, deployment and client outcomes.

What you’ll be doing

• Lead the development of a repeatable data governance practice across Ireland and the UK.
• Shape how client engagements are run, from discovery and workshops through to strategy, implementation and adoption.
• Advise senior stakeholders on how to structure governance across complex health and care data environments.
• Build practical frameworks covering ownership, stewardship, data quality, lineage, classification, retention and access.
• Lead the change elements of client programmes, including stakeholder engagement, adoption planning, data literacy and governance committee design.
• Hire, develop and lead a team made up of consultants and analysts as the practice grows.
• Act as a senior client-facing advisor, building trusted relationships with executive, technical, regulatory and operational stakeholders.
• Help establish a clear market point of view on what good data governance looks like across regulated health and care settings.

What success looks like

In the first year, you’ll have:

• Taken the existing governance capability and turned it into a more scalable, repeatable consulting practice.
• Led or co-led several significant client engagements as the senior governance and change lead.
• Started to build the team needed to support delivery across both the UK and I markets.
• Helped the business strengthen its external voice around data governance, particularly in complex, regulated healthcare environments.

What we’re looking for

• Strong experience designing or leading data governance programmes end to end. This should include operating models, governance committees, roles and responsibilities, tooling decisions, change management and adoption.
• Experience in either the UK or Irish health and care data environment, with enough regulatory awareness to be credible with senior stakeholders. You don’t need to be equally deep in both markets from day one, but you do need the ability and appetite to build that credibility quickly.
• Built or led delivery teams before, either in consultancy, advisory, transformation or a senior internal change environment.
• Comfortable working at board and executive level, while still being credible with technical, data, information governance and regulatory specialists.
• Ability to be both strategic and practical. This is a role where the thinking matters, but the ability to get things adopted matters more.

Package

Salary up to €140,000 base, depending on experience.

Benefits include private medical insurance, death in service, income protection, holiday buy and sell, professional development opportunities and a collaborative working environment.

Relocation assistance may be provided, if you’re interested in moving to Ireland.

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK.

You can share your Linked-in profile (but please ensure there’s more than just job titles listed) or email me a CV.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican

London hybrid, 3 days office based
£40,000 to £50,000 + bonus + benefits

This is a role for a Paid Social expert who wants pace, scale, budget, international reach and the creative freedom to make a visible commercial impact, whilst also holding a highly visible role within a team of paid social specialists, taking lead on Paid Social campaigns targeting all Spanish speaking markets end to end.

You’ll be joining a high-growth consumer business operating in a pacey, creative but regulated,  and fiercely competitive sector. It’s an environment where performance matters, but so does brand, creativity, speed of execution and the ability to spot opportunities others miss.

The role sits within a central paid social team, supporting multiple international markets across full-funnel campaign activity. You’ll be working across channels including Meta, TikTok and Snapchat, taking responsibility for campaign setup, optimisation, reporting, budget management, creative testing and stakeholder engagement.

It needs someone who can look at data, understand what it is really telling them, then turn that into better campaigns, sharper creative briefs, cleaner targeting, stronger reporting and improved commercial performance.

You’ll be working closely with internal teams across brand, data, CRM, digital and market leads, so the ability to explain campaign performance clearly is important. Not just what happened, but why it happened and what should happen next. Coming from an appreciation of how the platforms get their info in the first place, so a real appreciation of the setup and tracking side will be important.

What you’ll be doing

You’ll manage paid social campaigns across assigned international markets, taking ownership of setup, optimisation, budget pacing, creative coordination and compliance checks.

You’ll produce daily, monthly and quarterly reporting, using performance data, attribution insight and customer lifetime value to shape decisions.

You’ll work with brand and creative teams on upper-funnel activity, while staying close to acquisition performance.

You’ll help ensure tracking, tagging, landing pages and campaign links are properly set up, working closely with data teams to make sure performance is measurable and reliable.

You’ll adapt activity by market, recognising that audience behaviour, creative response and cultural nuance will not be the same everywhere.

You’ll also identify opportunities to improve automation, efficiency and technical capability across the channel.

What you’ll need

• You’ll probably have around a solid background in paid social under your belt already, with a strong track record managing campaigns across platforms such as Meta, TikTok and/or Snapchat. This could have been established either brand side, or within an agency environment.
• You’ll be comfortable managing meaningful budgets and multiple campaigns at once, ideally across more than one market.
• You’ll need strong analytical skills, with experience using reporting tools, attribution models, mobile measurement platforms such as Excel is a given. If you’ve used AppsFlyer, Tableau or similar visualisation tools will be beneficial.
• You should have a good understanding of tagging, tracking and attribution, including GTM.
• You’ll also need to be confident presenting insight to stakeholders. The best person for this role will be able to move between detail and bigger-picture thinking without getting lost in either.

Why this role?

Because it offers the kind of paid social environment that can genuinely sharpen your career.

You’ll get international exposure, significant campaign responsibility, access to strong data, a competitive market to test yourself in, and a business where creative performance marketing is taken seriously.

The package includes:

• £40,000 to £50,000 base salary
• 10% annual bonus
• Hybrid working, 3 days in the London office
• Private healthcare
• Life insurance
• Pension scheme
• 24 days’ annual leave, increasing with service
• Regular company events and team activities

This would suit someone commercially sharp, curious, well organised and confident enough to try new things. Someone who enjoys the pace of paid social, but wants more than just platform execution.

Want to Apply? Here’s how:

Applicants must have the right to live and work in the UK.

You can share your Linked-in profile (but please ensure there’s more than just job titles listed) or email me a CV.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122

Working set up: Hybrid working – in office 3 times a week

Office location: Hertfordshire

Salary: Up to £90,000 to £100,000 plus up to 30% bonus and benefits

THE ROLE

You’ll be leading a team, oversighting a multi-faceted CRM programme which is large-scale and responsible for delivering significant impact to the company’s revenue results.

One sells high ticket products, a real considered purchase item – think about how you might purchase something of £30k and above, for example – house, car, high-end jewellery, boat.

Another has a traditional customer lifecycle tied to it. E.g. you buy the service, there’s an in-life element with the ability to cross and up sell, and there’s a re-sell window at the end where you’re able to re-engage the customer into a new sale.

The third is how you manage the customer whilst they’re experiencing the product or service – e.g. how you might utilise technology to track a customer’s movement, see them check into venues which enables you to deliver real-time offers and up-sell opportunities. Things which will raise the customer’s lifetime value in real-time. Utilising the wealth of data and understanding you have about that customer to target with the right offer at the right time.

So the scope of this role is dynamic, and offers the opportunity for a CRM leader with the right strategic vision and mindset to drive the commercial results of a programme through their team.

The key platform you’ll be working with is Bloomreach – its working capability is already fairly well defined, and you’ll inherit a solid team of 8 CRM specialists who are a mix of technical and strategic capabilities, as well as own the CRM budget, as well as oversight relationships with various email agencies.

They’re also pretty AI enabled, and are looking for a strategic leader who is not only aware of the current capabilities and how they plug in to deliver highly personalised experiences, but also the future landscape and the art of what could be possible, to further develop and enhance customer experiences and journeys, in order to drive repeat purchase, and enhance customer lifetime value.

This is a digital first environment, where automation is key. Deciding the channels (currently utilising email, in-App, SMS and Whatsapp), frequency, how do you test, optimise and evolve things to deliver the most effective results.

You’ll need to work with your team to identify the moments of truth and opportunities to positively reinforce interest with the consumer. Create the CRM strategy which is robust and covers all avenues from initial prospect engagement, nurture through to conversion and purchase.

This will include getting into the weeds of what’s happening with telemarketing channels. What kind of objections they’re finding, and how you can create toolkits to support and overcome these.

All whilst provide strategic leadership and guidance to your team, and being the face of the business unit with the wider business.

EXPERIENCE NEEDED

• Experience in defining a roadmap and strategy for a sophisticated consumer facing CRM programme for a product or service
• Good understanding of what makes a great digital first CRM programme – the martech which enables it, and how to best leverage it, with a particular emphasis on AI enablement
• Good evidenced experience of the lead to acquisition side of CRM programmes
• Solid understanding of what’s possible within a multi-channel programme which goes beyond just email marketing, how to deliver best in class automation and personalisation
• Data centric mindset, with a great understanding of where and how to use data effectively in a CRM programme to decide strategy as well as in the operational implementation side too
• Good knowledge of how to define and implement the right checks and measures for performance. As well as how to define a test and learn strategy for customer journeys, campaign and channel optimisation.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree | Recruiter

Blue Pelican

01892 507122

colin@bluepelican.com