Role: CRM Manager
Location: 2 days in Central London (near St Pauls), 3 days from home
Salary: Up to £45k base plus bonus and benefits, which includes big travel concessions

You’ll be joining a travel related organisation, one which is UK focused and has a diverse audience ranging from students, to families and the elderly, reflecting a portfolio of products tailored for each.

You will be aligned to their demand generation side of the marketing team which is a commercially focused function, reflecting paid performance media, CRM and marketing automation, commercial management, customer engagement and data insight.

ABOUT THE ROLE

There’s two parts to this, the first is the marketing mind. Matching commercial opportunities with business objectives. Looking at discount and promotional strategies to even out seasonal troughs. Bringing a direct marketer’s mindset to the table in marrying customer understanding, competitive landscape and commercial opportunities.

The second is how the above is brought to life through the use of marketing tools and campaigns. Thinking through and creating customer journey communications utilising SFMC.

With this part there’s support in the shape of a CRM executive who will report to you. They will handle day-to-day operational aspects which includes campaign reporting and setting up campaigns in Salesforce.

Their marketing automation within Salesforce is well established and set up. But will require at least a basic understanding of how to build and tweak journeys in order to ensure everything continues to run as expected. Plus the ability to understand flow maps.

Once you’re settled, you can expect to pick up the pace on creating and running tests to optimise customer experiences and continue to improve results.

You will work with data to leverage market, competitor and customer insights within campaigns. Using this to help come up with ideas for promotional opportunities, marrying customer needs with the commercial opportunity. Setting up and running tests on these campaign ideas to see if they have merit before moving to large-scale rollout.

There’s agency support for all this too, with technical resource on hand who are able to support with the build and optimisation side in Salesforce Marketing Cloud.

HYBRID WORKING

Operationally, the company operates a hybrid working model with 2 days a week based in their offices near to St Pauls in London.

They also offer a flexible work time set up, where you’re able to slide start times between 8-10am and reflect a finish time between 4-6pm each day. This is regardless of whether you’re in office or working from home. They also provide a significant concession towards travel costs.

EXPERIENCE NEEDED

• Knowledge and experience using a marketing automation tool. Building customer journeys, applying test and learn strategies and appropriate performance measurement
• Previous knowledge or experience of SFMC will be advantageous
• Commercial thinker – with a good understanding of how to drive sales using marketing tools and campaigns
• Previous line management experience useful but not essential
• Analytical and data driven
• Good problem solving skills

Want to Apply? Here’s how:

You don’t have to hit every single box in the above. If you’re able to demonstrate the important elements reflected in the position, it could be enough.

To apply you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Digital, Data & Marketing
Blue Pelican
colin@bluepelican.com