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Data Strategy Manager – CRM
Location: London's West End, typically 2 days a week
Salary: Up to £75,000 plus benefits

What’s special about this opportunity isn’t just the brand you’ll be joining, but also just how ground breaking and impactful the kind of projects you’ll be getting your teeth into.

Your work will be covering the EMEA region for a global fashion retailer. Joining a team made up of data and CRM specialists covering multiple areas, including:

  • CRM marketers - responsible for delivery of customer communications across channel, customer experience and journeys, as well as the segmentation strategy for each market.
  • Data and insight teams – dealing with customer insight, reporting and trading based insights as well as planning
  • Data strategy – the team you’ll be leading. Which includes a couple of analysts and a data scientist.

CRM activities are responsible for around 30% of this company’s global revenue. So it’s a hugely important piece of the marketing puzzle, and data is a key resource for competitor advantage for the company.

That’s why they’ve been investing so much, growing their in-house data teams and pulling some of the biggest names in the business to become a part of their journey. Breaking new ground for a retailer in their space, delivering a number of significant ‘firsts’ in recent years.

You’ll be oversighting the technical side of CRM data requirements and the customer data platform (CDP) for the EMEA region.

Your remit will also include:

  • Steering data strategy within the EMEA region and sharing best practice amongst regional and global teams – covering everything from raw data capture on a micro-site, how to leverage and make best use of data in segmentations, trigger identification, etc. To how it’s can be used with various Martech platforms for enhancement of personalisation
  • Oversight of manual processes and the foundation of activations. Ensuring data counts are correct, and campaigns have the right coupons going to the right customer segments.
  • Ensuring the team are on top of data requirements arising from across the business
  • Clear understanding of data architecture and CRM data flows – from capture, optimisation and enhancement to utilisation
  • Working with data science and decision science teams on utilisation of data for enhancing personalisation and AI model suite

Experience Necessary

  • Sound understanding of data strategy within a CRM environment
  • You ideally have experience of working with a CDP
  • Leadership/management experience within a CRM data environment
  • You really understand how data works for a business. How it can be captured, moves through a business and can be used to deliver enhancements to customer engagement, personalisation, identification of marketing opportunities, etc.
  • Some basic technical knowledge around SQL and good knowledge of SFMC
  • Comfortable navigating large, complex businesses with matrix based teams
  • Solid communication skills, able to articulate ideas and strategies to senior business leaders and establish buy-in

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Marketing, Digital & Data
Blue Pelican
01892 507122

To learn more about this role, please apply or contact Colin directly on

How to apply

If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit.

Colin Doree