Role: Digital Content & Conversion Manager
Location: Central London
Salary: £55,000 to £65,000 plus bonus, pension, healthcare, life assurance and lots more.
Office/Home working: 2 days from office, 3 from home each week

How often do you find yourself visiting a website and thinking “I wouldn’t have done it like that, that doesn’t showcase or explain the product well at all.” Which leads you forget the reason you came to the site as you’ve just started yourself down a rabbit hole, thinking about what you would have done differently to create a better experience.

In fact, you’ve potentially even screen grabbed the offending web page and pushed it to your Linkedin followers, asking them who’s done a better job – the multi-million Pound company you were visiting, or you in 5 minutes and a bit of creative thinking.

No, just me…?

To be candid, that kind of natural appreciation of what makes a good digital experience for customers is the ideal temperament for someone taking on this opportunity. As it’s exactly what you’ll be taking care of.

The company you’ll be joining is a rapidly scaling tech firm specialising in robotic automation. They’ve been going for a few years and are about to close their Series B funding round which is in double digit millions. Certainly enough to see them through the next couple of years of growth and development.

Currently their market focus is UK, but this will be expanding internationally in the future.

Their solution has been developed for the life science industries, but there’s a roadmap of broader application ahead of them, as they recognise their solution is adaptable to many different industries.

About the role

You’ll be joining the business in their scale up phase. This next step is to build the marketing unit of between 12-16 people over the year.

You will be responsible for things including content, content performance and site optimisation and have oversight of SEO and SEM.

You will have agency support on the technical side of things and for digital paid and organic media performance, and a development team who will build site pages and customer journeys.

You will be looking at it from a customer and marketing lens. Understanding what makes a good UX and UI experience, and working with respective specialists in these fields to brief in requirements for them to build and test against.

You’re interested in how the site looks, feels and how each page performance across the customer journey. From landing, onsite journey, reasons for drop out and conversion optimisation. The site experience will be paramount to you. Making it user friendly, easy to navigate and high quality.

Because of the company’s growth stage, there’s not a lot of processes to follow and needs you to be good with navigating the kind of ambiguity this type of environment can sometimes bring. When you’re working on completely new and untested elements.

So a natural flair with problem solving and being hands-on with making things happen will do you well.

About you

• Experienced B2B Content Marketer, ideally with experience gained within a tech or software industry
• Not afraid to get hands dirty to make things happen
• Good handle on UX and UI principals – what makes a good digital experience and journeys
• An understanding of site optimisation. Able to dig into site data to understand performance and identify where issues might be
• Able to look at SEO/SEM data and identify where opportunities might exist to improve traffic generation through improvements to content
• High energy, you love to make things happen and aren’t afraid to test and trial new things

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Practice Lead - Digital
Blue Pelican
01892 507130
max@bluepelican.com