Are you an experienced Digital Marketer or Senior Digital Marketing Manager looking for a new challenging role?
Have you built a lead generation funnel and worked on projects migrating customers online?
Do you have experience working closely with Digital agencies?
Do you have experience managing Digital Marketing campaigns across Europe?
Then this could be an exceptional opportunity for you! 

The leading consumer Insurance company is looking for a Digital Marketing Manager to lead the digital marketing activities for their European life insurance business. This role will be responsible for driving the adoption of buying online as well as building a digital lead generation funnel across 5 regions across Europe.

The company is one of Europe's leading insurance brands they are currently undergoing a Digital Transformation updating their digital marketing strategy focusing on, driving customers online over using call-center or retail network. 

The company is one of the most recognized Insurance bands in Europe and has continued to grow and expand its customer base in often neglected markets. Their culture is centred around empowerment & passion for their products with the appointment of their new Marketing Director there is a new drive within the team to grow and expand. The Marketing Director is a real leader within marketing, they focus on empowering the team to succeed and grow within their roles.

As Digital Marketing Manager you will join our successful Marketing team based in their London offices and be responsible for:

• Manage all Performance Marketing for the brand
• Work with Digital marketing agencies across Europe to build digital marketing strategies and deploy campaigns
• Create a Digital Marketing strategy to drive lead generation and transition the customer base to a Digital-first approach.
• Review and implement technologies to improve customer interaction online and assist with customer self-service
• Manage and select a range of Digital agencies that are fit for purpose and can executive the digital marketing strategies appropriately.

The ideal candidate will have a hands-on approach to Digital Marketing, have a consultant mindset and want to take on a challenging role, managing a European marketing remit. You can have experience from either an agency or client-side background as long as you have owned Digital Marketing activates and must have experience managing large Digital Marketing budgets.

The Digital Marketing Manager role requires the following experience: 

• Several years’ experience with relevant tertiary education
• A background working in marketing in either generalist or multiple specialist roles (client-side; ad agency or consultancy).
• Proven digital marketing experience (e.g. SEO, PPC, e-commerce, Social Media, Web (including UX), inbound / content marketing etc.)
• Experience with or an interest in data/AI-driven marketing campaigns
• Exposure to the insurance industry, consulting or private equity beneficial but not mandatory
• Proactive, make it happen attitude with the confidence to work under limited guidance and to seek opportunities to add value
• Strong business acumen and professionalism to be able to engage on a peer-to-peer basis with shareholders and executive management of businesses
• Commercially minded with sufficient analytical skills to understand and build marketing business cases (in particular measurement of impact / ROI of various marketing activities)
• Engaging personality that fits with our approach to building relationships as ‘partners’ with the businesses we work with
• Strong strategic thinker that can prioritise opportunities (especially as you will be working across multiple businesses at the same time)  
• The role will require some local travel (usually day trips within the UK) and potential international travel.

Title: Digital Marketing Manager - Europe - Insurance
Location: London with a 25% travel requirement across Europe
Salary: £50k – £65k 
Benefits: Bonus & Benefits 

** Must have the necessary visas to live and work in the EU** 

TO APPLY 
Max Tullis-Turner 
Senior Consultant 
Blue Pelican Marketing 
01892 507 100 - Max@BluePelican.com