Digital Marketing Manager – SAAS Platform for Aviation

Location: Leatherhead

Working set up: Hybrid – 2 or 3 days in office per week

Salary: £40,000 to £45,000 base plus benefits

The Opportunity

You’ll be joining a SAAS company whose product is probably one of the most complete data and intelligence platforms about the world’s aviation industry.

Its use isn’t only for airlines, but also includes finance houses and other interconnected industries who have an interest in the aviation industry across commercial, cargo and passengers.

For example, their data and insight platform help finance companies manage risk and investment decisions when leasing. It's also helping airlines with making decisions around flight routes, aircraft types and fleet management. Bidding strategies for airport landing slots and schedule planning and a whole host more.

What you’ll be doing

It's a rich role with a lot of diversity, principally because of the relatively modest team size which affords broader remits than you might find in a corporate environment.

As the digital marketing manager, you're going to be part of a small team of 4, with your specific remit to own a mix of lead generation activities across paid media and social channels, as well as a content marketing programme across blogs and social media to both raise the profile of the company's products and service offerings. As well as demonstrate thought leadership on things important to the various business types who have an interest in the aviation industry - both commercial and passenger based.

An important focus for the business this year is on driving growth of their subscriptions service offering. A SAAS platform providing data and insight, with live and historic information about everything connected to that industry.

There's a lot of growth potential in addressable market across digital channels, engaging them and looking to build brand credibility through content marketing, engaging with thought leaders both within the business and across industry. Shaping and translating often complex and technically rich information created by thought leaders about what’s happening in and around the industry to create engaging marketing content.

Growing social engagement is an important step in this, increasing the following the business has across each of the respective platforms. As well as digging into what the company's doing with its modest, but highly targeted PPC ad spend to optimise search bidding strategies.

Then there's the website itself, where there's a good amount of content, but the user journey could do with a review and refresh in order to better capture leads and drive more conversions.

The content calendar is a rich one, supported by a busy portfolio of events and webinars which helps generate a lot of content themes and ideas.

There’s also content for a regular newsletter to handle, as well as reacting to external press and industry news to demonstrate how the company is well informed and embedded. Product and feature updates to communicate, as well as thought leadership from industry consultants and business leaders too which take the form of video, podcasts and written formats.

It all ties back into a content led marketing programme designed to raise the company brand and generate leads.

Key Experience

• B2B lead generation marketing background where content across digital channels has played a big part
• A real interest in the aviation/airline industry would be a significant benefit
• Good broad background across things like SEO, PPC, copywriting, with an understanding of how to refine digital journeys to optimise lead generation and conversion
• Comfortable working in pacey environments where you might be managing multiple projects of different levels of complexity. Including quick response content creation for something happening in the world, as well as planned activity which requires a lot more considered research and expert commentary
• Evidenced experience of building engagement for brands through B2B social media platforms utilising a content marketing strategy

Able to live and work in the UK unrestricted.

Want to Apply? Here’s how:

You don’t have to hit every single box in the above. If you’re able to demonstrate the important elements reflected in the position, it could be enough.

To apply you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner

Practice Lead - Digital

Blue Pelican

Max@bluepelican.com - https://calendly.com/maxtullisturner