Role: Facebook Community Manager - Automotive
Location: Central London
Salary: £28,000 to £35,000
Benefits: Circa 15% bonus, health insurance, life assurance, travel insurance, dental, pension

Is your Facebook feed constantly re-targeting you with car ads?

Would you not only be able to correctly pronounce Koenigsegg, but also recognise it’s got nothing to do with Easter?

Do you understand what an organic content based social media community strategy is and how to create one?

Chances are you’re probably the kind of enthusiast we need for a job like this!

The Role

You’ll be joining a firm who are launching their offering into the UK market. They already have a well established base internationally, so have a roadmap for what success looks like.

You’ll be taking responsibility for their UK organic social communities across Facebook and Instagram.

This doesn’t mean simply fielding queries from customers online or responding to user generated content. But doing the thinking and putting a proper strategy in place which grows engagement across each relevant social channel, and with a heavier emphasis on Facebook overall.

Curating social content which feeds into the wider content marketing strategy, and making it a community people want to engage with to share views, hear news and keep in touch with all things car related.

Identifying influencers within the social community and engaging them to help steer and influence. Doing partnerships in order to build on engagement with the company and brand, and building a proper incentive system for this.

Establishing an organic growth strategy by considering different content and engagement strategies using the platform and communities.

Connecting the dots with both on and offline events and campaigns.

About the Company

Their USP is being the only ‘one stop shop’ of its kind in the UK for all things automotive. Whether it’s buying or selling as either a private party or as the trade. Along with providing finance and leasing options too.

As well as being a massive and growing content platform for enthusiasts, with content, reviews and forums.

What they’re bringing to the UK is a product which joins the dots for consumers. A central marketplace covering everything a casual car buyer as well as enthusiast might need.

The company has a pedigree already, having established itself as the No1 marketplace of its kind outside the UK. Achieving the kind of visitor and sales numbers most FTSE 100’s and other digital marketplaces would be jealous of.

They’ve identified the UK consumer as being ready for a complete solution digital platform like this and based on their current trajectory, they’d be correct. As unlike most of the competition, they’re growing at pace.

The firm is very much in ‘scale-up’ phase, with plans to double the UK office over this year.

What you can expect

With lofty goals and ambitions, there’s a lot to do.

They’re really looking to emulate the success they’ve already seen overseas. That success was massive, and the UK market is rife with opportunity because we don’t have another firm which can offer the same, fully rounded solution and platform these guys already have.

So you’ve got to be the kind of person who is looking to do big things. Achieve great results, and aren’t prepared to settle for second best.

It’s also the kind of company who reward performance and will recognise you for what you achieve.

Although you might not know the company’s name just yet, you can expect they’ll be a household name within the next 18 months.

KEY EXPERIENCE

• Got to have online social community management experience, preferably with a high profile consumer brand
• A real passion for automotive/cars
• Able to demonstrate strategic thinking and planning around community growth strategies and engagement
• Got a decent understanding of digital analytics tools and can utilise these to measure performance of campaigns, content and other metrics
• Evidenced experience of managing social community campaigns and results achieved from these
• Content creation experience will be highly advantageous

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Senior Consultant, Digital
Blue Pelican
01892 507130
max@bluepelican.com

Every application will receive a response.