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Are you an experienced Digital Marketing Director or Head of Digital looking for an exciting new step?
Have you held a global digital marketing remit?
Have you managed a global digital acquisition strategy?
Do you have demonstrable experience building a digital marketing team?
Do you want to work for a leading consumer brand?
Then this could be an exceptional opportunity for you! 

The leading consumer brand is looking for a Digital Marketing Director to take on a leadership role within its global digital marketing team. The role will take full responsibility for performance marketing on a global basis, creating bespoke digital acquisition strategies for regions across the globe.

The company is a market leader in Digital Marketing, they have embraced digital with this role being newly created to highlight the importance of Digital across the business. They are constantly focusing on keeping the customer at the heart of their business decisions.

Their culture is centered around empowerment & passion for their products with the appointment of their new CMO there is a new drive within the team to grow and expand. The CMO is a real leader within marketing, they focus on empowering the team to succeed and grow within their roles.

As Digital Marketing Director you will join their global marketing team based in their London offices (with travel) and be responsible for:

  • Devise and deploy a global and regional digital marketing strategy to support colleagues in the region.
  • Set the digital marketing strategy, focusing on new customer acquisition and maximizing ROI.
  • Manage all digital marketing channels (focusing on performance marketing) to ensure consistency.
  • Measure ROI and KPIs; prepare budgets, advise on maximising digital marketing spend across all digital activities, closely monitor campaign results and produce timely reporting to the leadership team.
  • Champion best in class digital marketing practices, inspire digital-first thinking, advise on and drive digital marketing initiatives.
  • Work with broader marketing teams to ensure digital channels are fully integrated with the overall marketing team and business.
  • Builds positive relationships within and outside the business to forge strong partnerships.
  • Stay up-to-date with digital technology developments to find new solutions and tools that improve efficiency and effectiveness.
  • Travel to key markets and to other areas of importance to the business as required.

The ideal candidate will have a hands-on approach to Digital Marketing, have lead and managed a multi-disciplined digital team and help a global remit with a focus to the APAC & the Americas. You can have experience from either an agency or client-side background as long as you the above experience.

The Global Digital Marketing Director - The role requires the following experience: 

  • A modern, progressive marketer with extensive Digital marketing experience.
  • Demonstrable experience driving digital transformation, in designing and implementing successful digital marketing campaigns.
  • Able to think strategically, plan, and execute; sees the big picture and can cascade the vision to teams and other stakeholders.
  • Strong knowledge of the digital media landscapes globally, multi-market experience including APAC markets.
  • Solid knowledge of digital marketing best practices, hands-on experience leading successful acquisition campaigns, driving CRM tool and marketing automation.
  • Strong leadership to inspire high performing teams and willing to get hands dirty.
  • Proven track record in working on both B2C and B2C digital strategies.
  • Experience of working in matrix organizations.
  • Collaborative, open, can-do, accessible.

Title: Global Digital Marketing Director
Location: London with Travel
Salary: £100k – £115k 
Benefits: Bonus & Benefits 

** Must have the necessary visas to live and work in the EU** 

TO APPLY 
Max Tullis-Turner 
Senior Consultant 
Blue Pelican Marketing 
01892 507 100 - Max@BluePelican.com

To learn more about this role, please apply or contact Max directly on max.tullis-turner@bluepelican.com

How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on to discuss this and other vacancies that may suit.

Max Tullis-Turner

Email: max.tullis-turner@bluepelican.com