Local Marketing & Engagement Manager

Salary: Circa £45,000 + £5,000 car allowance + benefits
Location: Largely field based (must be able to drive), and some time at Welwyn Garden City offices

Some roles pull you in because they feel grounded in real human connection. This is one of them.

You’ll be stepping into the very first position of a brand new marketing support function for a growing UK organisation centred around young families. They need someone who enjoys being out in the world, speaking with people, spotting patterns, joining the dots and giving local managers who run venues the kind of practical ideas that make a measurable difference to how they attract new customers – with practical, workable marketing toolkits they’re able to implement at a local level.

It is a rare mix. Field based. Creative. Commercial. And full of variety.

What you will be doing

You’ll spend a good chunk of your time visiting sites based around the UK – as far north as Nottingham, and as far south as the UK will allow.

Sitting with local managers. Understanding why enquiries are flowing or slowing. Figuring out what will help them attract more families. Turning interest into engagement, and engagement into bookings – taking things from ideas and project managing through a central marketing team there to support through to implementation.

Some days it will be about improving visibility in the local area. Maybe that involves small scale creative campaigns - poster placements, partnerships with nearby employers or clever community outreach ideas that get people talking.

Other days might involve supporting open days and events. Helping managers find and organise specialist partners. Creating a network of experts they can draw upon whenever they want something a bit different.

You’ll also play a key part in supporting the integration of newly acquired venues as the company continues to execute against a significant amount of planned M&A work over the coming 18 months.

Each of these new settings will need their own marketing toolkits and playbooks to not only to bring them into alignment with the central organisation’s strategy. But also to help them achieve their growth objectives, as the company looks to maximise value of their newly acquired locations.

Over time, you’ll be quickly joined by others who will be sharing the load, splitting up the portfolio of venues and evolve this team into a regional setup. With your input as one of the first appointments to this newly formed team providing valuable input to the future shape and form for that expansion.

What makes this interesting

There is a lot of freedom to experiment. Fresh thinking is welcomed. The organisation values someone who can take a challenge, break it down, and recommend something practical that fits the local context rather than relying on cookie cutter solutions.

You won’t be stuck behind a screen all week. You’ll travel. You’ll meet a huge variety of people. You’ll get to see first-hand the impact your ideas have.

And you’ll work with a central marketing team that appreciates clear insight from the field. If you can bring them a sharp brief, they’ll bring it to life.

Who this suits

• Someone with a solid background in marketing who enjoys being out on the ground rather than confined to strategy docs all day.
• Someone who can switch effortlessly between creative problem solving and commercial reasoning.
• Someone who likes people. Really likes people. Because you’ll be meeting a lot of them.
• Someone with the confidence to advise managers who don’t come from a marketing background.
• Someone organised, adaptable and comfortable travelling to different parts of the UK each week.

Experience in field marketing, local marketing, community engagement or multi-site environments will all translate well.

A full UK driving licence is essential.

What’s on offer

• £45,000 base salary
• £5,000 annual car allowance
• Additional benefits package
• Access to an electric car scheme
• National travel with flexibility
• A role with genuine room to grow as the team expands

If you are looking for something richer and more varied than a standard marketing role, and you like the idea of shaping a function from the ground up, this could be the move that keeps you energised for years.

Click apply or drop us a message and we can talk it through in more detail.

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Recruiter | Blue Pelican
01892 507122
colin@bluepelican.com