Role: Marketing Analyst
Location: Office in London Victoria, but can be fully remote as long as UK based
Remuneration: £30-40k base + package + discretionary bonus

A SaaS marketing agency built for today’s SaaS firms.

One which understands their challenges and what it takes for them to be successful. Their role is to support their ambition and business objectives through killer marketing programmes which generate leads, manage their funnels and support growth objectives.

You will be getting to grips with the company’s marketing data. Pulling together data from both on and offline campaigns, getting under the skin of performance and drawing meaningful insights and conclusions around what’s working and what’s not. Putting forward suggestions on how to enhance results further.

You will be reporting on various marketing KPI’s including leads, conversion rates, site traffic and social media data including engagement measures. This will feed down to insights around the sales funnels and customer intent, and in turn provide insights around marketing ROI of campaigns.

In addition will be the need to look at performance data around email campaigns, which includes looking at delivery, open, click through metrics. Providing insights around where issues might be, how to remedy and unlock potential through data insights which can improve performance.

You will also get involved in some channel attribution work, helping to optimise client media spend by channel, identifying where best to spend, how to scale and where and why budgets might need adjusting in order to achieve the desired results and ROMI.

One of the primary things this company’s recognised for is innovation and being prepared to push boundaries, rather than just walk well trodden paths.

They’re a rapidly scaling B2B demand and lead generation agency who have multi-year retainer engagements in place with a number of UK and US based companies.

The agency itself has identified huge demand in the UK and US SaaS industries for growth, and has created a business to help satisfy it. The demand for their services has been huge, achieving P&L positive results in its first year without the need for any external funding.

This is a great opportunity and chance to join a company that’s growing fast and delivering excellent quality work. One thing this company prides itself on is creativity and ingenuity. They’re building a solid reputation for this with their existing clients and it’s leading to them winning more and more new business too.

There’s going to be scope for personal development and challenge as you find your role evolves as the agency does too. So will offer personal growth for the future too.

What we’re looking for in you

• Experience working with marketing/campaign data
• Some experience working with Google Analytics
• Good knowledge of data manipulation, analysis and interpretation
• Understanding of Tableau for reporting and visualization
• Good Excel skills
• Numerical background ideally backed by education

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Jennifer Moran
Recruiter
Blue Pelican
jennifer@bluepelican.com