Programmatic Marketing Executive Location: Herefordshire, UK Category: Paid Media / Biddable Type: Permanent Salary: £32,000 to £38,000 base + 12% bonus and benefits Job Reference: 2459 Consultant: colin.doree@bluepelican.com Apply Programmatic Marketing Executive Salary: £32,000 to £38,000 base + 12% bonus and benefits Location: Hemel Hempstead Working setup: Hybrid (3 days in office) | Onsite parking If you’re happiest when you’re deep in platforms, pulling levers that shift performance of digital campaigns, this one will feel like home. If you’ve maybe begun your career agency side working in a specialist programmatic executive remit, and your next step is either to Snr Exec or Account Management, it will seem like more of the same, just with a higher degree of autonomy. Whereas, taking this route will give you added strings to your bow, broadening your career as well as technical skills, giving you that opportunity to become a more rounded digital performance marketer. This opportunity is with a major UK consumer brand in the leisure and hospitality space working as part of their performance marketing function. Whilst their immediate need is to find someone whose principal expertise lie within programmatic campaigns (both display and video), working with DV360. The role itself will expand upon this and give you the opportunity to learn paid social as part of your career growth. This will ultimately be your first potential step from single channel specialist into a broader ‘performance marketing’ direction. The role in real terms The immediate gap, and value you’ll bring to the team will be your experience in Programmatic campaigns – this will be from the hands-on set up, running, monitoring, optimisation and reporting – so everything you’d expect from a technical perspective and so needs someone who really is fluent with a platform like DV360 in order to deliver effectively. You will be trained on Paid Social campaigns, and the relevant platforms they’re built and executed over. Both campaign channels will have a clear focus on driving high-quality traffic and strong outcomes, not vanity metrics. These guys tend to play with big budgets across their performance marketing channels (in the 8 digit space), so you can expect the campaigns you’ll be working on are going to be highly visible. What that tends to look like day-to-day: Planning, launching and optimising Programmatic activity with clear performance goals Managing campaigns across key platforms including DV360, Campaign Manager, and Google Ads Monitoring pacing, budgets and delivery, then making smart changes based on what the data is saying Working with creative and brand stakeholders so messaging, formats and assets are fit for purpose (and actually drive results) Keeping reporting useful and actionable: performance updates, insights, learnings, and next steps Supporting Paid Social activity where needed, but with the role weighted clearly towards Programmatic Partnering with a senior channel lead, learning fast and contributing to how the channel evolves This isn’t one of those roles where Programmatic sits in the background as an afterthought. It’s central, visible, and taken seriously. You’ll get: Proper ownership in Programmatic campaigns, not just “assisting” A chance to become sharper on optimisation, testing and measurement Exposure to wider commercial thinking, not just platform work You’ll like this role because it has momentum. You’re not being hired to “maintain”. You’re being hired to improve and grow the channels, and you’ll be surrounded by teams that care about creative quality and performance insight. If you’re thinking longer-term, this role sets you up nicely for: stepping into broader channel ownership developing stronger commercial confidence becoming a more rounded performance marketer (Paid Social + Programmatic is a strong combo) What we’re looking for Ideal background: A couple of years commercial experience with hands-on Programmatic campaign skills in a Consumer facing industry Sound knowledge of DV360 – knowledge of Campaign Manager, and Google Ads is a plus Strong with numbers and genuinely comfortable working with data day to day Organised, detail-focused, and able to keep campaigns running cleanly Confident using Excel and reporting performance clearly Comfortable dealing with multiple stakeholders (and keeping things moving) Bonus points if you’ve worked in a fast-paced consumer brand environment, or even from a digital agency doing this for a client, or maybe even have a broader view of digital marketing beyond your core channels. Working pattern & package Hybrid working: 3 days a week in the office, 2 from home £32,000 to £38,000 base 12% bonus, Pension, Healthcare, Holiday discounts and additional benefits Onsite parking available Want to Apply? Here’s how: Applicants must have the right to live and work in the UK. You can share your Linked-in profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward. Or, for a chat and more information please contact me on: Colin Doree Recruiter | Blue Pelican 01892 507122 To learn more about this role, please apply or contact Colin directly on colin.doree@bluepelican.com How to apply If this position is of interest please send us your CV here, or you can call Colin Doree direct on to discuss this and other vacancies that may suit. Colin Doree Email: colin.doree@bluepelican.com