Senior Manager, Product Marketing (Contract) – London (Hybrid)
Location: Central London – Hybrid (4 office days per month)
Contract Length: 10 months (Full-time)
Day Rate: £400 - £550 (inside IR35)

The Opportunity

An international technology business is undergoing an exciting transformation following multiple acquisitions. As they integrate product and service offerings, they are looking for a Senior Product Marketing Manager to bring clarity and cohesion to their product marketing strategy and go-to-market approach as they realise harmonisation of product portfolios across their new broader portfolio of offerings post-acquisition.

This role is perfect for you if you’re someone who understands how to align product positioning, sales enablement, and marketing strategy during times of change. You’ll play a key role in harmonising messaging, refreshing GTM strategies, and developing sales materials which both adjusts for existing portfolios, as well as creating pathways for cross-selling and upselling initiatives across the new, broader array of service offerings.

The solutions they provide cover a multitude of sectors, including FS, retail, legal, retail, governments, hospitality and leisure, and includes managed services, cloud infrastructure, IT security, cloud infrastructure, unified communications and more.

Key Responsibilities

• Unify Product Messaging – Develop clear, compelling value propositions that align multiple product and service portfolios.
• Sales Enablement – Create battlecards, objection-handling guides, sales decks, and marketing collateral to empower commercial teams.
• Go-To-Market Strategy – Refine and adapt GTM plans to maximise opportunities across the expanded offering.
• Market & Competitive Analysis – Conduct research to ensure strong market positioning and differentiation.
• Stakeholder & Agency Management – Work cross-functionally with marketing, sales, and product teams while managing external partners.
• Marketing alignment post M&A Integration – Define and document best practices for bringing together product marketing strategies post-acquisition.
• Content & Campaign Development – Support content creation, webinars, and campaigns to drive customer engagement.
• Establish and document best practices – create a set of guidelines and principles for product marketing strategies as a kind of ‘how to guide’ following any future M&A’s and required product integrations

Who We’re Looking For

• B2B Tech Product Marketing Specialist – Highly experienced in product marketing within IT services or technology businesses targeting B2B markets.
• Commercially Minded – Able to demonstrate experience in translating complex technical solutions into compelling sales and marketing narratives.
• Change-Oriented – Have experience of navigating businesses through transformation, including mergers and acquisitions.
• Sales Enablement Expert – Skilled in developing sales tools and marketing materials that drive engagement and revenue.
• Insight and competitor analysis – Able to leverage data and insights to create positioning, identify opportunities and translate them into informed decisions which enable you to help products stand out from crowded and competitive markets
• Strategic & Hands-On – Comfortable setting high-level strategy while also executing on key initiatives.

**Able work in the UK unrestricted.**

 Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Blue Pelican - Recruiter
colin@bluepelican.com