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Role: Senior SEO Executive

Location: Central London – 3 days a week at a ‘destination’ office

Salary: £30k - £40k plus bonus and benefits


How much do you want a job which revolves around sport?

Despite your remit being to assist in the delivery of SEO (organic and technical) projects on behalf of a retailer, you’ll actually find the office is so heavily tailored towards sports they’ve got their own multi-sports court and Gym onsite, coupled with team days being held every month to try something new in the wide world of sports.

Whether you’re into team sports like Rugby, Football, Cricket or prefer something a bit more solo like running, cycling, rock climbing or kayaking. They’ve got you covered. Both as a category they cater to as a business, and because you’ll likely find opportunities to partake in it on one of their monthly ‘team days out’.


But what about the role?

You’ll be part of a team of 4 soon to be 5, made up of copywriters, an SEO and translation specialist, with external agency support thrown in for good measure.

You will be responsible specifically for the UK side of the company’s SEO performance. They also have SEO managers sat across Europe each responsible for similar remits in their own native countries. You will be liaising and collaborating on some international initiatives on a relatively regular basis.

SEO is one of the biggest drivers for traffic to the website, and the company has set an aspiration to exceed £1bn in sales revenue by 2026. Your efforts in continuing to build and grow their visibility, traffic relevance and volumes will be paramount to supporting this effort.

One of the big opportunities for improvement is around some of the cross boarder development pieces. Ensuring UK and France teams are turning around projects quickly and effectively.

Another is on the content side. Being a rapid retail business which sells across so many different sporting categories, many with seasonality aspects to their sales cycles. There’s a constant demand for good quality content on product pages. Across blog and social sites which push traffic to the main ecommerce store. That content needs scrutiny to ensure it’s effective and optimised.


Office set up

The company runs a 3 day week from the office. But they’ve made the site a destination environment. There’s around 200 people based at head office, and it has an awesome social scene.

You’ll find no-one takes lunch at their desk because the company has a canteen which encourages people to hang out, play games and socialise.

The hierarchy of the business is quite flat, and it’s open plan working with lots of meeting rounds around. The leadership team sit on the same floor and there’s no ivory towers. If you’ve got a good idea, you’re encouraged to share it without the need to wait a week just to get a meeting with a senior business exec.



  • You’ve been in the SEO industry for at least a couple of years with proven results. This can be from an agency or client side
  • You have excellent analytical, organisational and project management skills.
  • You are able to build relationships within the Performance Marketing Team and relevant stakeholders.
  • You can contribute to SEO training sessions.
  • You are passionate and eager to learn.
  • You are fluent in English (native level).


Want to Apply? Here’s how:

You don’t have to hit every single box in the above. If you’re able to demonstrate the important elements reflected in the position, it could be enough.

To apply you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:


Max Tullis-Turner

Practice Lead - Digital

Blue Pelican -

To learn more about this role, please apply or contact Max directly on

How to apply

If this position is of interest please send us your CV here, or you can call Max Tullis-Turner direct on to discuss this and other vacancies that may suit.

Max Tullis-Turner