Role:  Analytics Manager - MMM / Econometrics
Location:  2/3 days London, rest from home
Salary:  Up to £60,000 plus benefits and excellent training opportunities

Fundamentally, if you’re looking at agency side roles looking for someone with your skills in MMM or econometric modelling, you’re used to reading a very similar script.

The only thing which then matters is how much they’re prepared to pay, and what name sits above the door, right?

So is this one any different?

In some ways yes. But in others, no.

So let’s start with what’s different about this one:

You will join an EMEA innovation hub which sits at Group level. Developing media analytics solutions and models for use across all agencies across the EMEA region.

Besides this, what also makes this different is its focus on innovation.

Always thinking ‘what comes next?'

Looking to solve emerging client challenges through changing media landscapes and people’s consumption/behaviours. Designing cutting edge marketing science solutions and productising new data opportunities for use with clients in helping them achieve their goals.

Now for what’s similar:

This sits within one of the largest and most successful global Media Agencies – working directly way with some of the most prestigious companies and brands around.

Projects range across:

• Audience creation and insights
• Audience modelling and activation
• Customer journey
• Measurement solution
• Channel planning

You will need strong commercial awareness and either experience with, or interest in, media and marketing data.

Core skills in statistics, data visualisation and storytelling with be required to support a strong foundation of technical ability with coding using either R or Python. Skills in MMM/Econometrics/Attribution modelling are key too.

A naturally curious and inquisitive nature will serve you well here. Especially if you enjoy testing theories and new ideas in order to drive innovation in this space.

EXPERIENCE REQUIRED

• Educated to degree level in a numerate subject (STEM); Mathematics, Economics, Physics, Chemistry, Statistics, Engineering
• Strong SQL coder with experience of working with large volumes of digital media or advertising data
• Experience of working with R or Python for building econometric models and A/B testing is ESSENTIAL
• A strong background in econometrics or marketing effectiveness and market mix modelling (MMM) is key for this role; how to calculate ROI and margin ROI etc.
• Experience in statistical problem solving, a naturally, demonstrable curious mind set
• Excellent communication and interpersonal skill in order to bring colleagues and clients on your journey

Want to Apply? Here’s how:

You can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Colin Doree
Head of Recruitment, Digital, Marketing & Data
Blue Pelican
01892 507122
colin@bluepelican.com

Every application will receive a response.